Marketing Specialist Manager

Fatoumata B. Sow

*** **** ***** **** ■ Altamont, NY 12009

******@*****.*** ■ 347-***-****

https://www.linkedin.com/in/fatoumata-sow-39677689 EDUCATION

La Salle University, Philadelphia, PA

Bachelor of Science in Business Administration

Concentration: Marketing

EXPERIENCE

Juniper Networks, Inc, New York, NY

Field Marketing Specialist April 2022 - March 2024

• Coordinated with internal stakeholders to develop annual marketing plans for various company business segments including: Healthcare, Education, Utilities, and State & Local Government.

• Researched and lead key industry trade shows and sponsorship opportunities ( e.g, HIMSS, Educause, ViVE, CoSN, SuperComputing, NASTD).

• Managed third party relationships with PR agencies to position company as thought leader in the industry.

• Lead event promotions across various channels (e.g., email, web & social).

• Collaborated with internal stakeholders/vendors to create promotional material and booth assets.

• Created email marketing campaigns using Oracle eloqua marketing automation.

• Maintained records of event budgets and related expenses.

• Curated promotional marketing material for events.

• Created event landing pages for corporate events.

• Managed company processes and held stakeholders accountable to ensure alignment.

• Monitored and tracked event KPIs with marketing analysis teams.

• Initiated creativity into trade show events.

• Traveled to event sites as needed and ensured success for pre-during and post event follow-up. Partner Marketing Advisor February 2020 - April 2022

• Developed marketing collateral for channel partners.

• Supported partner account managers in leveraging marketing resources to drive growth.

• Produced marketing newsletters to keep Juniper partners informed on available marketing resources, tools, and campaigns.

Dell EMC, Inc, Philadelphia, PA

Partner Marketing Manager February 2017 - June 2018

• Developed and executed MDF demand generation initiatives for over fifty channel partners.

• Managed strategic marketing activities to drive brand, products and solutions awareness.

• Managed over $20K partner marketing budget each quarter.

• Consistently met specified quarterly MDF goals for channel partners. Market Resource Partner, Inc, Philadelphia, PA July 2016- February 2017 Account Executive/Channel Enablement Lead Navigator

• Managed lead development through the sales funnel.

• Developed lead nurture strategies to grow sales.

• Maintained and organized data for quarterly business reviews.

• Qualified high profile lead opportunities for Cisco, IBM, HPE, NetApp.

• Conducted market research and analysis to increase product knowledge.

• Assembled market research data to improve go-to market sales strategy. SKILLS

Computer: Microsoft Office (Word, Excel, PowerPoint, Publisher) Marketing and Business: Project management/data analytics, marketing strategy development, channel partner management, multi-channel marketing, marketing collateral development, content creation, Webpage design. Language: English, French (Semi-fluent) and Fulani (Fluent)

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