Business Development Long-Term

Kapil Saraswat

Noida, UP ******

+918********* - **************@*****.***

Websites, Portfolios, Profiles

live:kapilsaraswat1

Skills

Sales Management

Lead Generation

Teamwork and Collaboration

Decision-Making

Business Development

Sales management

Business Planning

Negotiation and Conflict Resolution

MS Office

Competitive Strategy & Analysis

Sales Techniques

Customer Relationship Management (CRM)

Business Analysis and Reporting

Professional Summary

Experienced executive with 12+ years in sales, business development, and marketing management in the education goods and publication industry. Skilled in sales and marketing management, cross-functional coordination, strategic thinking, and people management. Proficient in customer consultation, new business development, KPI tracking, territory management, market and competitive analysis, and sales training.

Work History

06/2020 to Current

Business Development Manager

Frutados School Of Music – New Delhi

As a Manager of Institutional Sales based in Delhi,

I am responsible for the daily operations of the North India, Delhi, Haryana, Punjab, and Himachal Pradesh Subsidiary.

I achieved 60% growth in 2023 and 2024 through the following strategies.

Sell the Performing Arts Curriculum As Such, Music, Dance, Speech and Drama to institutions, colleges, Schools and groups of Schools.

Visited various North India Area schools and institutions for Integration promotion of Performing Art in Schools

Timely follow-up to get regular feedback from the Schools and Institution Performing Arts Teachers to enhance the Performing Arts in schools.

Calculate and transmit weekly and Monthly sales reports to Mumbai headquarters.

Promotion of Performing Art Music Curriculum Sales through Workshop events and demonstrations.

Enhanced customer satisfaction by resolving any performing Art related disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.

Generated School and institute, leads from cold calls, WhatsApp, Email or targeted outreach campaigns, leading to increased School business opportunities and sales growth.

Trained and mentored new sales representatives and Tele Callers.

Negotiated contracts with Schools and developed relationships with key personnel.

Generated new School leads through networking and attending Educational events, such as Eldrok, and GSLC.

Collaborated with cross-functional teams B2C, and B2B, to identify and address customer needs.

Utilized CRM and Lead Square- software to manage customer accounts and track performance metrics.

Developed and maintained strong knowledge of multiple Performing Art Education products and varying levels of benefits within each product.

Communicated clearly with employees, Music Centers, Dealers and stakeholders to keep everyone on the same page and working toward established school business goals.

Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for School business growth.

Improved marketing to attract new schools and promote business.

Launched Performing Arts and new Education products and services with thorough school visits and research, leading to increased revenue growth.

Analyzed the School's feedback to identify areas for improvement in service offerings or processes, leading to increased satisfaction levels among existing Schools.

Navigated complex negotiations effectively while balancing both School needs and company objectives.

Maintained detailed records of all interactions with prospects and Schools to ensure accurate tracking of communications history and future follow-ups.

Institutional Calling-B2C.

Contacted New and existing students to discuss needs and requirements.

Contacted and converted leads from social media and references.

Emphasized the features and uniqueness of and portal and curriculum.

Answered questions related to our trainers and online teaching model.

Revived and retargeted lost, unqualified, inactive and unconnected Students.

Negotiated prices and prepared the price package as per students' needs.

Good interpersonal skills, ability to build strong relationships with a wide variety of customers and able to address needs.

Strong command of English as a communication language.

Good listening skills should be able to listen and understand customer needs and provide appropriate solutions.

Ability to convey benefits of service to potential customers.

Confidence and persuasion ability to succeed in cold calling and converting the lead to a customer.

Ability to work in different shifts and handle long hours of communication.

08/2014 to 04/2020

Business Development Manager

G R Bathla & Sons Pvt, Ltd. – North India

Visited several schools across Delhi, Uttar Pradesh, Haryana, Rajasthan, Uttarakhand, and Himachal Pradesh

Analyzed and developed new Schools to drive volumes resulting in augmented business.

Exceeded targets by building, directing and motivating a high-performing School sales team.

Established strong relationships with major Dealers, accounts and key decision-makers to increase sales in designated territories.

Collaborated with School dealers and distributors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.

Reported sales activity, generated sales quotations and proposals and maintained the school contact database to achieve sales objectives and quota.

Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.

Prospected leads, scheduled meetings and converted targets into customers at an80% rate.

As Business Development Manager based in Delhi, managed daily operations of UP, Delhi, and Haryana Schools taking responsibility for profit revenue, cash and quality targets.

Also Visited various Gujarat Area schools and institutions for sales promotion of CBSE Textbooks.

NCERT Solutions, ISC Books, Competitive Books for JEE, NEET, Medical

Timely follow-up to get regular feedback from Schools and Institution Teachers to enhance the sale of books

Managed approximately 50 incoming calls, emails and WhatsApp Messages

Advising on forthcoming product developments and discussing special promotions

Developed and implemented comprehensive sales and marketing strategies for the North India Education market, increased revenues, profitability and market share which achieved sales targets.

Liable for allocation, budget volume, marketing and promotions of the whole range of school Books

Sell school Books to schools, wholesalers and distributors, and group of schools

Arrange and represent trade reviews for main accounts and maintain proper coordination with my subordinate

Expand and control both fresh and existing accounts

Provide proper management for making schedules as well as production of marketing materials

Calculate and transmit weekly sales reports to headquarters Conduct monthly inventory/audit of product

Supply necessary information at many vital conferences

Promotion of Sales through marketing Activates

Visiting various North India Area schools for sales promotion of CBSE, ICSE/ISC Board Books Computer books, General Books, Children's Books, Textbooks

Representing the organisation at trade exhibitions

Promotion of Sales through Workshop events and demonstrations

08/2010 to 08/2014

Senior Sales Executive (School Education)

MSB Publishers Pvt.Ltd – South India

Business Development Manager based in Mumbai, managed daily operations of Kerala, Andhra Pradesh, Some Parts of Tamil Nadu (Chennai, Erode, Salem, Nilgiris, (North-west Mumbai) Vile Parle, Andheri, Jogeshwari, Goregaon, Borivali, Mira Road, Vasai Road, and Virar Areas Schools.

Selling ICSE/ISC and CBSE Curriculum books to institutions, wholesalers and distributors, and groups of schools.

NCERT Solutions, ISC Books, Timely follow-up to get regular feedback from Schools and Institution Teachers to enhance sale of books

Meeting the new target Schools & Institutions and converting them into customers

Advising on forthcoming product developments and discussing special promotions.

Prospected leads, scheduled meetings and converted targets into customers at 80% rate.

Education

10/2013

MBA: Sales And Marketing Education

IIMT Delhi - Delhi

07/2010

Graduation: English Language And Literature

Agra University - Agra

Certifications

Certificate of highly effective online sales training modules adopted across corporation sales offices.

Master Digital Marketing: Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics

Sales Training: Practical Sales Techniques

Communication Skills: “The Complete Communication Skills Masterclass for Life”

Languages

English

Hindi

Personal Information

Date of Birth: 01/07/1985

Nationality: Indian

Marital Status: Married

Hobbies and Interests

Nature and garden care, fitness, various sports, traveling and reading Played Semi-professional Cricket

Contact this candidate