Social Media Digital Marketing
Resume:
Loubna Kamal Zarwi
******.*****@*****.***
Education
Lebanese American University (LAU)
June 2007 Beirut, Lebanon
Bachelor of Science – Graphic Design
Lebanese American University (LAU)
June 2002 Beirut, Lebanon
Associate of Arts – Liberal Arts
Grand Lyçée Franco-Libanais (Mission Laïque Française) June 1997 Achrafieh, Lebanon
French Baccalaureate – Economics/Sociology
Work Experience
Al Sallal Projects Company
(Villa Fayrouz - Villa Fayrouz Express - Mijana - Joori - Lebnani - Sabah Wu Masa Lebanese Restaurants) October 2023 – Present Kuwait, Kuwait
Marketing & E-Commerce Department – Marketing Director
• Leading the Marketing Department by providing direction, guidance and leadership to the team.
• Responsible for developing marketing strategies, campaigns and initiatives to drive footfall and generate revenue.
• Managing all social media strategies to grow organic and paid social media channels.
• Working closely with advertising agencies to ensure successful brand positioning as well as creating corporate brand guidelines.
• Overseeing the digital Marketing campaigns.
• Working closely with the Head of Operations to develop online Marketing campaigns on delivery platforms (Ordable - Talabat - Deliveroo…)
• Strong media relations.
Majid Al Futtaim - Carrefour
August 2018 – September 2023 Kuwait, Kuwait
Marketing Department – Head of Marketing & Loyalty
• Built & launched the Kuwait Carrefour Marketing Department
• Leading, directing, training & managing the Marketing, Social Media, Loyalty, Digital as well as the decoration team.
• Creating concepts & monitoring executions.
• Managing & optimizing campaigns to achieve business KPIs.
• Project owner of the WhatsApp service in Kuwait.
• Developing Carrefour’s brand across Kuwait Market.
• Overseeing the digital Marketing strategy for the company.
• Developing social media strategies, planning executions & monitoring KPIs/ROI.
• In charge of Carrefour’s Loyalty program, creating, analyzing & engaging in campaigns. Fortune Promoseven Advertising Agency
April 2014 – August 2018 Kuwait, Kuwait
Marketing Department – Account Director
• Operate as the lead point of contact for: Ahli United Bank – Carrefour – Mohamed Nasser Al Hajery Group (Libero Diapers – Scotch Brite – Nivea – Imperial Leather – Deep Heat – Nexcare – Nana – Tena – NUK – Indomie – Tilda – Dilmah Tea – Canderel …) – Coca Cola – MasterCard – Arla - Diva’s
– KISR – Talabat.com – Al Wazzan (Evian – Al Wazzan local brands – Bonjour – Sunwhite Rice…)
• Develop strategic marketing communications and provide council to clients.
• Effectively present agency work/proposals to clients and support other team members in the same.
• Direct activity on assigned accounts, keeping clients informed of account direction and maintaining forward momentum on projects.
• Execute media relations, radio production, social media, event planning and production materials.
• Keep apprised of clients’ brands/products/services/marketing developments – their key issues, competitive situation and industry trends.
• Coordinate project timing and budgets with all relevant agency personnel and provide clients with timeline and budget updates.
• Check and approve creative/production materials, copy, layouts and production art to ensure they are in line with client and agency expectations and coordinate approval of same.
• Provide effective management of agency resources to ensure projects are delivered to appropriate standards on time and on budget.
• Coordinate quotations/estimates for client approval.
• Lead and participate in client meetings and complete conference reports for client meetings.
• Track agency & vendor costs to help ensure profitability and assists in preparation of client invoices.
• Actively identify and develop new business opportunities within existing accounts and support other new business efforts.
Gulf Trading and Refrigerating Company (GTRC) KRAFT Division
(Subsidiary of Alghanim Industries)
March 2013 – March 2014 Kuwait, Kuwait
Marketing Department – Activity Manager
• Responsible for all promotions that took place in the market for KRAFT Cheese, TANG, Dream Whip, Toblerone, Cote D’Or, Chips Ahoy, Oreo & Belvita.
• Optimizing cost, preparing execution plans for each promotion that were given from KRAFT headquarters in Dubai.
• Creating job orders for co-packing, implementing market displays, POS Materials & major activities in all supermarkets, hypermarkets & Coops.
• Preparing monthly net sales revenues for KRAFT Dubai, covering all FMCG Market in Kuwait.
• Detailed brief to Sale Force.
• Promotion effectiveness assessment.
• Planning for tailored local promotions by account. Fortune Promoseven Advertising Agency
March 2008 – July 2012 Kuwait, Kuwait
Creative Department - Art Director
• Designed & developed new corporate identities and street promotions for International Clients: Ford, Jashanmal, Bayan Investment, Panasonic, Tech (e.gov.kw), Bkme Bank and many others.
• Planned marketing strategies, street promotions (Mupi-Mega-Unipole) & organized events, prepared and delivered monthly reports regarding the Creative Department.
• Worked as a Senior Account Executive for certain clients: Tech and Jashanmal. Creative Advertising
September 2005 – December 2007 Beirut, Lebanon
Creative Department - Graphic Designer
• Worked as a member of a team producing high quality creative graphic design material for use in publications and other promotional materials.
Chemali & Chemali Printing Press
Summer 2005 Beirut, Lebanon
Creative Department - Internship
• Underwent a complete Training in the following Departments: Design & Layout - Pre-Press - Printing - Post-Press on an 8 color machine.
Pink Branding Agency
Summer 2005 Beirut, Lebanon
Creative Department – Internship
• Designed Corporate Identities and packages
Languages, Personal and Computer Skills
• Fluent in written, read and spoken English, French, Arabic (native language)
• Team Worker, Ambitious, excellent Communication and Management Skills
• Very good use of Microsoft Office (Word, Excel, and Power Point)
• Very good use of Adobe Illustrator, Photoshop, In Design
• Very good use of Dolphin, MCN-Back Office Support System (BOSS) Workshops
• Attended the Conference (Arabic Calligraphy and Typography) at the American University of Dubai: April 2006.
• Attended the Nuqat Ala Al Huroof Conference at the Movenpick Hotel Beda’a.
• Attended the Seminar of Arabic Design & Typography within the Context of Branding in the Middle East at the Movenpick Hotel Beda’a-Kuwait: May 2009.
• Attended the Seminar of Creative Copywriters and Introduction to Copywriting at the Movenpick Hotel Beda’a-Kuwait: May 2009.
• Participated in the workshop of Arabic Design & Typography within the Context of Branding in the Middle East at the Movenpick Hotel Beda’a-Kuwait: May 2009.
• Participated in the workshop of Creative Arabic Copywriting for Non-Copywriters and Introduction to Copywriting at the Movenpick Hotel Beda’a-Kuwait: May 2009. Hobbies
• Cooking and swimming
References
Available upon request
Contact this candidate