Human Resources Communications Manager

Celina Klee

Lantana, FL

***********@*****.*** 561-***-****

*Strategic Communications*Proactive Crisis Management*Advisor and Marketing Czar

PROFESSIONAL PROFILE

Award-winning, impactful professional with in-depth experience in marketing, communications, media relations, crisis management, public relations, and strategic planning. Serves as a game changer who assists B2B and B2C clients in soaring above the radar by designing stellar marketing and PR strategies. Offers an impressive record of achievement in high-impact marketing programs, delivering unprecedented results in both profit and not-for-profit arenas. Serves as a trusted leader with an exuberant entrepreneurial flair. Known as a strategic thinker with flawless communication skills who deftly brings creative ideas to life. Sets exacting standards and thrives in a deadline-driven atmosphere where projects require a rapid-response approach. Passionate about using expertise to design winning solutions. Demonstrates boundless commitment to supporting and achieving the goals of all partners.

CORE COMPETENCIES

Media Management

Critical Thinking Skills

Master Networker

Strategic Planning

Media Strategy/Relations

Crisis Management

Executive Communications

Communications Strategy

SELECTED KEY HIGHLIGHTS

Innovative Worldwide Media Launch – Championed a marketing strategy promoting an electric wheelchair designed by inventor Dean Kamen in partnership with Johnson & Johnson. Thoughtfully selected and pursued Dateline NBC for story placement and a designated media reporter. The program aired as the longest and most viewed news piece. Based on the enormity of viewers pursuing additional information, NBC's website crashed. Scored a Wall Street Journal front-page story the following day, and thousands of other news sources worldwide carried the story.

Industry Distinction Management – Employed well-honed marketing and networking skills to maximize brand presence and achieve global awareness for the Upledger Institute in major media outlets, which included ABC, CBS, NBC, Fox, CNN, Time Magazine, The New York Times, Daily News, and Telemundo

Transformational Impact – Developed an intricate focus study collecting pertinent information by conducting 1:1 interviews during extensive cross-country travel. Analyzed data and created a targeted marketing campaign that increased brand awareness, improved company image, and elevated sales.

Event Management—Designed and project managed the annual Palm Beach International Film Festival, which was touted as the most successful event to date and achieved over a billion positive media reactions.

CAREER HISTORY AND IMPACT

Labor Finders International, Palm Beach Gardens, FL 2008 – 2024

Public Relations & Brand Marketing – Recruited to develop and execute comprehensive PR and liaise between corporate and franchisees to focus on changing lives through meaningful employment.

Created an integrated strategic communication plan to advance brand identity and broaden awareness

Secured Jeffrey Burnett as an employment resource for FOX, CNN, Reuters, Bloomberg, and trade publications

Developed proactive crisis communication and media response protocol, oversaw social media and crisis management messaging through content development, follower engagement, and trend analysis

Maximized media outreach, keeping leadership, executive teams, and partners advised on current and potential media topics

Provided leadership consulting expertise to ensure effective management of branches and franchises

Wrote and produced award-winning videos for both internal and external outreach

Partnered with charities to promote and secure blue-collar employment, impacting and changing lives for the unemployed population

Liaison between corporate and franchisees

CRK Communications, Lantana, FL 199*-****-**** – 2008

Communications/Marketing Executive – Created an entrepreneurial venture offering marketing consulting services, enabling a broad range of companies to elevate their impact. Established a vast client portfolio, which included FPL, Vitacost, Stargroup International Publishing, Palm Beach International Film Festival, Fantasma Productions, The Salvation Army, Truly Nolen, Tire Kingdom, and Alamo Car Rental.

Generated and executed compelling communications plans that support branded initiatives

Prepared public relations presentations and plans by analyzing information on business objectives, vision, brand strategy, competition, industry trends, and consumption habits

Oversaw public/investor relations, utilized well-honed writing skills to create corporate communications, press releases, and original content for client blog posts and website articles

Served as point person for clients actively engaging, cultivating, and ensuring coverage of strategic issues of importance to each organization

Upledger Institute/Foundation, Palm Beach Gardens, FL 2000 – 2002

Director, Communications/Public Relations – Recruited to create and drive strategic communication and PR strategies, empowering the institute to focus on world-class Craniosacral Therapy (CST) education while supporting the therapeutic philosophies of CST developer Dr. John Upledger.

Developed a stellar fundraising department strategy raising over $1M

Built and maintained strong relationships with journalists to drive partnerships and effective dissemination of communications, obtained CNN and Time news coverage featuring Dr. Upledger as Innovator of the 21st Century

Addressed press inquiries, proactively created, pitched, and strategically placed stories elevating thought leadership and positioning the institute as a world-class medical center

Fostered positive relationships with prominent science and medical writers, correspondents, and reporters at print, online, and broadcast media outlets

Wrote and produced award-winning videos and educational CD-ROMs

Hair Club, Boca Raton, FL 1997 – 1998

Director, Communications/Public Relations/Franchise Engagement – Led the company's media and executive visibility strategies, developed, and executed marketing programs and focused on franchise relationships, providing innovative hair loss solutions for all genders, ages, and ethnicities.

Utilized savviness and creativity in marketing and media relations to identify new targets and thoughtful angles in story creation

Heightened brand awareness by securing industry speaking engagements for the CEO

Collaborated with sales and product development teams to align communication strategies across all channels, wrote scripts for infomercials, developed the website and was liaison between corporate and franchisees

EDUCATION AND CERTIFICATIONS

AS Degree Palm Beach State College Lake Worth Beach, FL

PROFESSIONAL AFFILIATIONS & COMMUNITY OUTREACH

Member Public Relations Society of America (PRSA) 2018 - Present

Member / Board of Directors Gold Coast PR Council (GCPRC) 2008 – Present

PR/Industrial Marketing/CSR Committees American Staffing Association (ASA) 2008 – Present

Board of Directors Wheels For Kids 2009 – Present

HONORS AND AWARDS

Award Wins Generated by Celina Klee for Labor Finders

American Staffing Association (ASA) Awards

ASA Genius Award Social Media Campaign 2017

ASA Genius Award Externally Focused Company Initiative 2016

ASA Voice Award Externally Focused Company Initiative 2015/2014/2013/2012/2010

ASA Voice Award Company Commitment 2014

ASA Voice Award Website 2013

ASA Care Award Outstanding CSR Initiative 2009

ASA Award Excellent Public Service 2008

ASA Award Excellent Media Relations 2008

The Gold Coast PR Council Bernays Awards

Community Service Award 2021/2011/2010

Judges’ Award to Celina Klee 2020

Online PR Campaign 2019/2016/2011

PR Campaign 2018/2009

Founders Award to Dan Shube 2017

Collateral Material Award 2013

Public Relations Society of America - Palm Beach Chapter

Best Internal Campaign and Newsletter 2018

The Innovations Awards

Best Public Relations Campaign 2011

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