Professional Sales

DAVID SEVERSON

Professional Summary

Multiple National, Regional, and District Award Earning Professional Formally Sales trained in medical device sales, Pharmaceuticals and Biologic sales. Educated on O.R., Hospital, and HIPPA protocols Experienced field sales trainer, with medical, and B2B sales recognitions Expert in Consultative sales, customer service and the development of professional relationships Dedicated management professional possessing knowledge of the sales cycle process, negotiating deals with clients, increasing client bases through cold-calling and leading teams throughout the sales process.

Skills

• Biologicals

• Pharmaceuticals

• Consultative Sales

• Orthopedics

• Training & Development

• Professional Presentations

• Trauma

• Personnel Management

• CRM

• Operating Procedures and Policies

• Sales Records Management

• Sales Quota Management

Work History

WI Area Sales Manager 11/2018 to 11/2023

Axogen Inc. – Wisconsin (sans Milwaukee & Green Bay)

• 2019 Largest account, University of Wisconsin Hospitals and Clinics, had usage growth of 974 % year over year.

• 2020 Earned Chairman's Club Award as well as Quota Buster award with sales 156% of quota

• 2023 Earned Quota Buster with 9 consecutive months of exceeding quota, 153 % of Sales quota.

• Built lasting relationships with clients through outstanding customer service interactions.

• Exceeded targets by educating, directing, and motivating high impact targets.

• Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.

• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.

Janesville, WI 53546 920-***-**** *****.*********@*****.*** Corporate Sales Representative 06/2016 to 10/2018

Wright Medical Technology – Northern, IL

• Represent internal and external fixation, implants

• Plates, screws, and full portfolio of biologic's to DPMs and orthopedic surgeons

• Worked independently with minimal supervision.

Patient Care Liaison 08/2011 to 02/2016

Curo Health Service – Southern and Central Wisconsin

• Established historic high mark for facility census

• Liaison to Hospitals, Clinics, Skilled Nursing and Assisted Living Facilities Musculoskeletal Specialty Manager 12/2004 to 06/2011 Genzyme Biosurgery – Wisconsin and The UP Of Michigan

• Obtained Highest Dollar Producing Territory in District with $2.5 Million in Sales

• 100% Club Winner” - Top Producing MSM in District at 106.8% of Quota

• 2005 ranked 35 of 95 @ 97.7% of Quota, 2006 ranked 28 of 115 @ 106.8% of Quota, 2007 ranked 20 of 115 @ 112% of Quota, 2008 ranked 23 of 115 @ 107.4% of Quota

• Developed and facilitated “My Knees Hurt”, Direct to Consumer, educational programs to increase exposure to Target Surgeons.

• My Knees Hurt Program recognized by the Arthritis Foundation, for Excellence in Community Education

• Participated in multiple surgical preceptorships to increase exposure with target physicians and increase personal/professional knowledge.

December 2004. Genzyme Biosurgery purchased the orthopedics group from Wyeth. Senior Specialty Representative/Musculoskeletal Specialty Manager 03/1992 to 12/2004 Wyeth Pharmaceuticals – Central and Southern Wisconsin

• Launched unique, injected, medical device for the treatment of OA, to Surgeons and Primary Care physicians

• Regional Field Sales Trainer

• District MSM of the Year” – 109% of Quota

• Promoted to Musculoskeletal Specialty Manager (MSM)

• District Representative of the Year “- 117% of Quota

• Tetramune Achievers Award”, placed 6th of 126 in Tetramune sales from date of launch to year end - $246,000 in initial sales

• Gold Cup Winner”– Award given to Top 5% of Territory Representatives in the Nation Education

ROTC

University of Wisconsin - Whitewater - Whitewater, WI BBA: Business Administration, Sports Physiology

University of Wisconsin - Whitewater - Whitewater, WI Orthopedic Trauma and Reconstruction 03/2016 to 05/2016 Medical Sales College - Denver, CO

Orthopedic Trauma and Reconstruction program 340 hours of focused Surgical Sales Training, including Hospital Protocol, HIPAA Regulations, Anatomy, O.R. Protocol, Product Presentation, Biologics, Total Joint and Orthopedic Fixation, Surgery Observations, Limb Salvage Meetings.

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