Social Media Digital Marketing

AMIR POURSAFAR

Address: ***** ** **** *******

Tualatin OR, 97062

Phone: 503-***-****

Email: *************@*****.***

Instagram: Pivot Digital Llc.

LinkedIn: Poursafar

OBJECTIVE

DRIVEN AND RESULTS-ORIENTED MARKETING PROFESSIONAL AND SOCIAL MEDIA MARKETER WITH A PROVEN TRACK RECORD OF DEVELOPING AND EXECUTING SUCCESSFUL MARKETING PLANS AND STRATEGIES. SEEKING A CHALLENGING ROLE WHERE I CAN LEVERAGE MY EXPERTISE IN MARKETING, AND DIGITAL MARKETING TO CONTRIBUTE TO THE GROWTH AND SUCCESS OF A DYNAMIC ORGANIZATION. PASSIONATE ABOUT CREATING ENGAGING ONLINE EXPERIENCES, BUILDING BRAND AWARENESS, AND DRIVING REVENUE THROUGH INNOVATIVE MARKETING CAMPAIGNS. READY TO BRING MY SKILLS IN MARKETING, LEAD GENERATION, AND SALES CONVERSION TO A FORWARD- THINKING TEAM DEDICATED TO ACHIEVING BUSINESS OBJECTIVES. Summary of qualifications

• Proven track record of creating and implementing effective Marketing and Digital Marketing campaigns across various platforms, including Facebook, Instagram, LinkedIn.

• Strong understanding of social media algorithms, SMO (Social Media Optimization), trends, and best practices to maximize reach, engagement, and ROI.

• Proficient in creating marketing plans, Target market research, Market analytics and budgeting.

• Being under 13 national Tennis player, gives me the passion for sports and a great team player.

• Skilled in running Marketing and Social media Marketing campaigns, optimizing ads performance, and managing ads budgets.

• Strong Presentation skills and Competent in using Microsoft Power point, Excel and word.

• Working in Agile work space resulted in excellent communications and collaboration skills, with the ability to work effectively in cross-functional teams.

• Understanding the companies Goals and culture and having an excellent communication with Higher management to implement those goals.

• Strong creative and visual story telling.

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EXPERIENCE

Specialized Sales Consultant/ Manager

Oakley

Portland, OR 97229

Date from: 09/2023 to Present

Leveraged extensive industry knowledge to become a trusted advisor in Specialized products and services. Providing clients with valuable product information and solutions tailored to their needs.

Visual Marketing throughout the store setting to maximize product exposure.

Building Brand Awareness through Product knowledge mastery, demonstrated an in- depth understanding of complex and specialized product and services.

Product inventory, scheduling, and managing shipments. Social Media Marketer

Pivot Digital LLC.

Portland, OR 97229

Date from: 2022 to Present

Created and curated engaging content, including images, videos, and blog posts, to maintain a consistent brand voice and aesthetic.

Conducted in-depth social media analytics to track KPIs, providing insights for continuous improvement and reporting to my clients.

Managed the social media content calendar, scheduling posts for optimal times and coordinating campaigns across platforms.

Developed and executed social media strategies that resulted in a +1,025% increase in overall social media account reach. A 100% growth in account engagement and 1,996 in total followers in a time span of 4 months.

Digital Marketing Manager

Maat marcom holding.

Valiasr St. Tehran, Iran

Date from: 2007 to 2023

Website: MAAT

Target market research for Needs and Wants analysis and competitive rival’s research to stay on top of the game.

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Conducted comprehensive keyword research and on-page SEO optimizations, resulting in a 45% increase in organic search traffic.

Was involved in developing a financial platform called “PAYDAA”, which I was in charge of all social media and Digital marketing.

Successfully conducted market, Geographical, and demographical research, and created customer persona and customer surveys which gave us the competitive edge and helped us overcome our competitors.

Successful Marketing Campaign for Paydaa application: o Campaign objectives: To revitalize the Application social media presence

- Strategy: Rebranding across all selected social media platforms including, redesign of profile visuals, focusing more on creating trending videos and Reels, efficient use of Influencer marketing, content strategy and implementation of interactive features such as polls, quizzes and prices to drive engagement.

- Metrics and results:

• Increased follower count in all social channels by 110% in 6 months.

• Achieved more than 200% in content engagement.

• Generated over 400 leads through different social channels, resulted in 16% more website traffic and 11% in overall return of investment.

EDUCATION

• Bachelor of Art in Marketing, Portland State University- Graduated in 2005

• Bachelor of Art in Management, Portland State University- Graduated in 2005

• Masters of Business Administration, Tehran University- Graduated in 2012 CERTIFICATES

Agile Foundation (oct, 2021) LinkedIn

Social Media Marketing with Facebook and Twitter (oct, 2021) LinkedIn

Social Media for Leadership (oct, 2021) LinkedIn

Social Media Marketing for small businesses (oct, 2021) LinkedIn

Advertising on Instagram (oct, 2021) LinkedIn

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