Account Executive Earned Media

GREG TENOR

717-***-**** *********@*****.*** Linkedin.com/in/gregtenor/

**** ******** ******, *** ***, Bethesda, MD 20814

EXPERIENCE

Salutem (Part of the Daniel J. Edelman Company) March 2021-Present Senior Media Executive – Media Supervisor

• Develops media lists, reporter briefing sheets, media audits, media pitches

• Recommends thoughtful media strategies that integrates earned, paid, social and earned media

• Leads local, regional, trade and select national business and consumer media outreach

• Tracks and prepares media outreach summaries

• Serves as clients daily media contact and acts as overarching client lead for earned media when appropriate JEFF BONNER FOR MARYLAND STATE SENATE March 2021-May 2022 Communications Director

• Served as the primary media contact for all reporter inquiries on Jeff Bonner’s campaign

• Conducted media outreach with Baltimore media to share campaign updates and pitch interview opportunities

• Developed materials such as key messages, social content, video scripts, press releases, media statements

• Managed a communication team to help develop writing materials and social content

• Took on a leadership role in media strategy, message development and campaign strategy sessions THE GLOVER PARK GROUP Jan 2019 – March 2021

Senior Strategic Communications Associate

• Served as day-to-day contact on multiple and diverse health care client accounts

• Utilized key public relations tools, such as Critical Mention, Gorkana and Quorum to assistant with urgent client requests

• Developed news releases, strategic plans, media pitches, media lists and other client/media-facing materials

• Prepared press materials and assist with media outreach strategies, including crafting and executing newsworthy pitches

• Provided strategic recommendations for potential media opportunities for c-suite executives, particularly around COVID- 19

• Cultivated relationships with reporters, editors and other media professionals

• Maintained knowledge of evolving policy and political issues that impact the health care sector MEDICAL DYNAMICS Jul 2017 – Jan 2019

Independent agency specializing in strategic communication and campaign development for healthcare companies. Account Executive – Senior Account Executive – Business Group Supervisor

• Managed projects to completion, supervising vendors, colleagues and providing real-time client updates

• Closely followed client objectives to develop short-term and long-term strategies, tactics and timelines for health campaigns

• Developed and maintain relationships with reporters who follow client activities, including product launches and campaigns

• Drafted client-facing materials, including press releases, media pitches, key messages, coverage trackers, media strategies, key messages

• Prepared a celebrity spokesperson for an SMT as part of a non-branded pharmaceutical campaign, working with an SMT company, preparing key messages, a Q&A and a detailed run of show schedule for all regional broadcast appearances

• Actively participated in strategy meetings, brainstorming sessions and client calls to contribute expertise and insights

• Coordinate interviews between trade reporters and c-suite executives following major company announcements

• Managed and mentored three junior staff members, while developing their skills in areas such as media outreach to reporters and writing press materials

WEBER SHANDWICK Nov 2016 – Jul 2017

Assistant Account Executive

• Assisted in carrying out an unbranded/branded campaign to promote a new indication of an existing medicine

• Drafted daily monitoring reports to keep clients informed about relevant updates in their healthcare industry

• Drafted media pitches, press releases and fact sheets as part of an unbranded and branded campaign

• Developed media materials (press releases, pitch emails, reporter backgrounders, bylined articles)

• Developed targeted media lists, pitch, and learn/follow clients' priority media: top-tier, trade, social influencers

• Developed social media strategies and content

• Participated in client meetings and/or teleconferences, accurately capture meeting notes, next steps

• Accurately maintained executional tools, trackers and reporting EDELMAN Jul 2016 – Nov 2016

Healthcare Intern

• Conducted research and developed background reports about potential new clients in the areas of biotechnology and healthcare

• Developed daily media monitoring reports regarding local, national and international coverage to evaluate campaign efforts

• Drafted and updated daily coverage trackers to monitor impressions during and following campaign launches

• Draft pitch letters and/or email pitch memos to vendors with the approval of the supervisor

• Conduct and compiled research for existing and potential clients U.S. DEPARTMENT OF EDUCATION Jun 2015 – Aug 2015

Communication and Outreach Intern

• Drafted and shared email pitches with trade reporters to promote an event at Goucher College, hosted by former Secretary of Education Arne Duncan and former Attorney General Loretta Lynch

• Developed media materials ahead of multiple summer events as part of First Lady Michelle Obama’s “Let’s Read, Let’s Move” campaign, events that I also staffed alongside Sec. Arne Duncan’s communications team

• Utilized CisionPoint to target appropriate markets effectively and accurately for releases, media pitches and advisories U.S. DEPARTMENT OF HOMELAND SECURITY Jun 2014 – Aug 2014 Strategic Communication Intern

• Developed media lists to target reporters covering the influx of undocumented migrant children entering the U.S.

• Drafted advisories and press releases that aligned DHS's key messages

• Addressed media inquiries or referred them to appropriate press team members to have their questions answered BIPARTISAN POLICY CENTER Jan 2014 – May 2014

Communication Intern

• Utilized CisionPoint to target long lead and short lead reporters to promote Bipartisan Policy Center (BPC) messages

• Compiled media monitoring reports to evaluate news coverage and to brief senior leadership of media outreach results

• Prepared media kits for speaker events onsite and offsite through fact sheet, Q&A and key message development U.S. SENATOR ROBERT P. CASEY JR. (D-PENN) May 2013 – Aug 2013 Press Intern

• Compiled and monitored daily press clips from state or national media outlets, circulated press clips across Sen. Casey’s communications team

• Addressed constituent and press telephone inquiries or shared media inquiries with Senator Casey’s communications team

• Drafted statements on Senator Casey’s behalf to announce grants, co-sponsorships of bills or reactions to current events

• Mastered tools such as Critical Mention to snip broadcast clips featuring Sen. Casey EDUCATION

American University, Washington, D.C. Jan 2018 – Aug 2019 Master of Arts, Strategic Communication

American University, Washington, D.C. Aug 2012 – May 2016 Bachelor of Arts, Political Science

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