Writer Visual Designer
Resume:
SETH LAMBERT
PLYMOUTH MA *****
****@*******.******
CURRICULUM VITAE
︎ EXPERIENCE
COPYWRITER WRITING DIRECT
AUGUST 2016 — PRESENT PLYMOUTH, MA
Writing Direct is my brand name for writing services. I plan and produce English-language content and copy for clients in the high-technology, financial, publishing, travel and automotive industries. I’ve written technical content for dozens of clients, including Seagate, Showa Group, MinebeaMitsumi, Cloudstreet, ElectrifAi, Applied Intuition, Midland States Bank, White Graphics, NeoGraf Solutions, Trace Engineering, Voxel, VIZION, and SimplicityVOIP.Samples of my writing are viewable at www.writing.direct (see the 'Client Work' section for technical writing). I've developed both online and offline content for internal and external communications, websites, books, blogs, catalogs, packaging, advertisements, social media, and email campaigns. Clients invariably benefit from my services due to my consistent application of CMOS and AP Style, raising the standard of the writing I output to an academic level prior to comprehensive editing and refinement.
I directly oversee and process all content associated with the Writing Direct name. In the eight years of the company’s existence, I've personally written more than one million words. COPYWRITER/UX COPYWRITER SAPERA
OCTOBER 2021 — JANUARY 2022 BERLIN, GERMANY
For Sapera, a Berlin-based business transformation and product innovation consulting agency, I serve as a content consultant on an ongoing project for a revolutionary high-technology company. CONTENT WRITER + CONTENT STRATEGIST VOGEL
COMMUNICATIONS GROUP
JANUARY 2020 — MAY 2021 BERLIN, GERMANY
For Vogel Communications Group's New Generation Network, I was a content writer and content strategist, planning content topics and writing white papers and technical articles for the company’s Intelligent Mobility Xperience and Mobility Electronics Suppliers Insights vertical-market publications. I wrote in-depth about autonomous vehicles, electric vehicles, new-energy vehicles, hydrogen vehicles, mining vehicles, construction vehicles, aerial vehicles, robo-taxis, shared/future mobility, intelligent transportation systems, smart cities, Vision Zero, ADAS, DSRC, IoT, IoV, LIDAR, V2V/V2X/V2I communications, infotainment technologies, automotive cybersecurity, predictive maintenance and automatic train control. COPYRITER + SEO REMAZING
NOVEMBER 2019 — MAY 2021 BERLIN, GERMANY
For Remazing, I wrote targeted, high-performing sales copy for large retail brands selling on Amazon. My copy utilized sophisticated SEO strategies integrating competitive keywords from tools such as MerchantWords, Helium, and Amazon Brand Analytics.
CONTENT WRITER + UX COPYWRITER INTUIT
DECEMBER 2014 — JANUARY 2015 BROOKLYN, NY
For Intuit, I re-wrote instructional content for the Transaction Download section of Quickbooks, the company's premier product, as part of an effort to increase user engagement and revamp the UX of their web-based subscription process. The content I wrote was a dramatic improvement to the previous text and better targeted Intuit's customer base, which is small business people and sole proprietors, who tend to be less technical and/or financially fluent than state-certified accountants. The 2015 version of Quickbooks was much better received than the previous release — particularly among business users — and experienced increased year-over-year sales.
CONTENT WRITER + WEB DEVELOPER SUNRISE
REAL ESTATE CORP.
JANUARY 2006 — JANUARY 2014 BROOKLYN, NY
At Sunrise Real Estate Corp., I built an extensive listings/customer database and created from scratch the front-end (including all art direction/creative direction and coding) and back-end, as well as all content (including all copywriting) of a database- driven website, www.sunrisebk.com (now relabeled under the VORO Real Estate name). Part of building this database consisted of spending more than five hundred hours consulting with landlords and property management companies to acquire detailed data on more than 1,200 individual buildings in Kings and Queens Counties in the state of New York. In addition, I conducted property research using publicly available information appearing in multiple online city and state record sources. I incorporated all of this information into the database I built so it could be distributed to sales agents and would be 24/7/365-accessible via the web. For this website, I also determined the task flow, interaction design, navigation strategy, content specification, typographic colophon and platform interoperability. In addition, I creative-directed/art-directed/designed all the visual components and wrote all the content — approximately 10-20 ads per week — as well as maintained and updated the site. The advertisements I wrote copy for targeted customers for some of the highest-value transactions many of them would be a party to in their entire lives; the copy had to be witty, unique, memorable and brief — it had to hold their attention more than copy from competing ads and compel them to make decisions and to take trips to neighborhoods in New York City that they often hadn't been to before.
In addition to writing the copy, I was responsible for the entire look and feel of the ads, from the colors to the typography to the layout and how they functioned on multiple platforms, browsers and screen sizes. Every aspect and subtlety of each ad was carefully considered and evaluated. Unlike other real estate ads, my ads were designed to convey only the minimum information needed by the customer to make an educated decision; I did not overload readers with irrelevant data or superfluous messaging.
My ads netted Sunrise approximately $500,000 in transactions over the course of my tenure with the company. In addition to the above responsibilities, I was also a premier licensed sales agent for the company in the Williamsburg, East Williamsburg, Bushwick and Greenpoint neighborhoods of Brooklyn and Ridgewood in Queens, New York. In this additional role, I built and maintained many successful relationships with landlords and developers and became a trusted resource for clients in the North Brooklyn area.
VICE-PRESIDENT, E-BUSINESS JPMORGANCHASE
FEBRUARY 2001 — MARCH 2003 NEW YORK, NY
I was Vice-President of the E-Business Division of Credit Card Services of the largest North American bank and second-largest credit card issuer worldwide. I co-managed the company’s credit card website (part of Chase.com, U.S. Alexa ranking: 25) and content management system and co-managed online advertising and campaign content integration. I oversaw upgrades to the content presentation and management software during revisions of the user interface. I integrated feedback from third-party user experience testing and search engine optimization efforts. I worked in concert with the Marketing, Project Management, Customer and Operations teams, as well as with outside vendors for design, usability testing and SEO. I made use of my extensive UI/UX experience to help manage the packaging of content in a concise, cohesive, user-friendly way while retaining branding, consistency and look-and-feel of the site. I contributed to the copy on the website and to copy for other Chase- branded sites integrating Credit Card Services content. HUMAN INTERFACE DESIGN AND QA CONSULTANT
FRICTIONLESS COMMERCE (NOW PART OF SAP)
OCTOBER 2000 — FEBRUARY 2001 CAMBRIDGE, MA
At Frictionless Commerce, I was employed as a Human Factors design consultant, creating interface designs, revising them and
"thinking outside the box" to exclude any and all scenarios whereby certain answers to the company's form-related questions could be unaccounted for. Part of this responsibility included looking at the copy on the pages to make sure the user understood the tasks at hand and could grasp what was expected of them. I worked with staff who were veterans of MIT and Cambridge, Massachusetts’ Technology Square artificial intelligence startup community, reprising a role I had filled 15 years earlier at Palladian Software, which was located only a few blocks away. My desk was one floor directly above the office of Tim Berners-Lee, the man who created the World Wide Web. USER INTERFACE/USER EXPERIENCE CONSULTANT
CAHNERS ELECTRONIC PUBLISHING
APRIL 2000 — AUGUST 2000 CAMBRIDGE, MA
I created interfaces and visual elements for units of Cahners Electronic Publishing, a unit of Reed Elsevier (a large Dutch/English publishing conglomerate and FT Global 500 company), including Semiconductor International, Test & Measurement World and CahnersTV (a portal for the television industry). My responsibilities included information architecture, UX copywriting, and UI design. I completely redesigned the company’s Test & Measurement World website and did heavy redesign work on Semiconductor International. With my help, Cahners was able to successfully soft-launch CahnersTV and re-launch Test & Measurement World.
WEBSITE DESIGNER ASPEN TECHNOLOGY
OCTOBER 1999 — FEBRUARY 2000 CAMBRIDGE, MA
I single-handedly redesigned the website of Aspen Technology, a $250 million (revenues) specialized industrial process software and technology company. The site consisted of over 1000 unique pages, with graphic elements, tables and forms on most pages. The launch was coordinated with an offline and online ad campaign. I created the new site from scratch, offering Aspen several different looks-and-feels to choose from in the strategizing stages. I conceived and implemented all navigation and UI methods and I wrote HTML and web copy to integrate the company's product, service, support, partnership, press and training offerings. All work was done offsite and completed in time and on-budget for the company's AspenWorld 2000 international conference. COPYWRITER + ART DIRECTOR STAPLES
FEBRUARY 1999 — AUGUST 1999 FRAMINGHAM, MA
I created all online advertising for the company's main e-commerce website, Staples.com., the world’s largest office supply outlet. I conceptualized, art directed, designed, wrote copy for and created all ads placed on the company's multiple advertising venues, such as Yahoo, PCWorld, The Globe, Hotwired, GoTo and Snap. All ads tied to product or splash pages on Staples.com. COPYWRITER + CREATIVE LEAD THUNDERHOUSE
AUGUST 1997 — JANUARY 1998 CAMBRIDGE, MA
For McCann-Erickson (then the world's largest ad agency) I was a Web Designer/Creative Lead/Copywriter at their Thunderhouse division (later merged into Zentropy Partners and subsequently known as MRM Partners Worldwide). I created online advertising (banners, interstitials and other formats) and website components for clients such as AT&T, Motorola, Chase Manhattan, Charles Schwab, Philips Electronics, Nestlé, Intel, SAP, Silicon Graphics, Hasbro, Gateway and Durex. My responsibilities included copywriting, design, some art direction and the creation of the ads and web elements, as well as occasional work on other accompanying projects for the clients that came along with the advertising work. I regularly contributed to conceptualization/strategizing of the ads as someone who understood very well the technical limitations of bandwidth and viewer operating systems at the time. MULTIMEDIA CONSULTANT CAMEL/LAND ROVER
DECEMBER 1995 — FEBRUARY 1996 CAMBRIDGE, MA
For Camel/Land Rover, a branding co-venture between R.J. Reynolds Tobacco and Land Rover Ltd., I created a multimedia CD- ROM highlighting the 1996 Camel Trophy Race event in Kalimantan (Borneo) Indonesia. The Camel Trophy Race was a vehicle- oriented competition between 20 international teams (teams of 2 people from each country) that involved navigating treacherous off-road conditions, grueling environments and extreme climates. Content elements such as photos, video, music and copy I wrote were presented in an exciting interactive CD-ROM-based application that was distributed to race participants. FOUNDER AND CEO IT'S ALIVE! MULTIMEDIA
NOVEMBER 1988 — NOVEMBER 1995 BOSTON, MA
It's Alive! was a company I founded to produce multimedia work after gaining experience using Macromedia Director as an authoring tool while working for Macromedia (see below). Employing four other people and occupying 6,000 square feet of office space in a 100-year-old building in the heart of downtown Boston, Massachusetts, the company executed projects for Harvard and Harvard Business School, GTE/Sylvania, Gillette, John Hancock, Apple and many other firms. At It's Alive! I wore many hats, often simultaneously, including (but not limited to): CEO, manager, producer, client liaison, art director, creative director, designer, technical problem solver, editor, photographer, videographer, UI designer, sound editor and copywriter. For many years, it was a 24/7/365 job, albeit a rewarding one, as I was able to make a great number of creative decisions personally.
In addition to work for clients, the company also produced several innovative self-promotional media kits, one of which featured the world's first 3" format CD-ROM, containing a sampling of the company's works and licensed music. At the time of It's Alive!'s existence, there were very few companies of its type doing this sort of work. MULTIMEDIA CONSULTANT HARVARD BUSINESS
SCHOOL
AUGUST 1990 — SEPTEMBER 1991 BOSTON, MA
I created many interactive multimedia works and applications during an extended period of consultancy for Harvard Business School, mostly using Macromedia Director and other MacOS-based tools. One of the applications, built for the school’s Program for Management Development, was a “Campus Tour” CD-ROM for incoming students (each of whom was given a Mac computer as part of the program), which introduced them to the HBS campus, their professors and the surrounding geographic area. The application featured early sound-synchronized video clips
(pre-QuickTime) of the program’s professors and pictures of sites and famous places in and around nearby Harvard Square in Cambridge. For this application, I created all graphics, wrote all copy, took all photos and video, edited all sound clips and integrated all media into a customized run-time Macromedia Director application. Other projects I executed for HBS included digital case studies, built in either Macromedia Director or HyperCard, covering multinational companies, including Nestlé, Asea Brown Boveri and Hoechst.
︎ EDUCATION
CERTIFICATE HARVARD UNIVERSITY EXTENSION
SCHOOL
SEPTEMBER 1992 — FEBRUARY 1993 CAMBRIDGE, MA
4.0 Grade. I studied American Literature at Harvard University Extension School, where I read classic works by authors such as Faulkner, Ellison, Wharton and James, and I developed an appreciation for America’s literary giants.
︎ SKILLS
SOFTWARE LANGUAGES METHODOLOGIES/TOOLS
Document360 Javascript Agile
Microsoft Word/Office/365 HTML/XML/CSS Version Control Google Suite/G Suite AppleScript Custom CMSes
Markdown Editor English
Atlassian Confluence Associated Press Style/AP Style MadCap Flare Chicago Manual of Style
Paligro
Acrolinx Desktop Checker
BBEdit/TextWrangler
NotePad/NotePad++
TextEdit
Hemingway Editor
Grammarly
Heretto
Speedwrite
Jasper AI
ClickUp AI
ChatGPT
Copyscape
TechSmith SnagIt
Helpjuice
Adobe RoboHelp
Adobe InCopy
Adobe FrameMaker
Adobe Creative Cloud Suite
Unbundled Attorney is a legal lead generation company on a mission to transform the affordability and accessibility of legal services across North America.
We have a national network of 500+ Family Law, Estate/Probate, Immigration, Criminal and Bankruptcy attorneys across the United States that utilize our services to help them grow their law practices. Each attorney we work with provides both "unbundled" or "limited scope" legal services, as well as affordable payment plans for full representation, in an effort to provide legal help to lower and middle income families in an affordable way, while building a highly profitable practice.
We are looking for an experienced Senior Direct Response Marketing Team Lead to spearhead our advertising efforts. This role requires a dual-focus approach; not only will you be responsible for creating campaigns to generate client leads (which we deliver to our network attorneys), but you will also develop strategies to attract new lawyer leads for our sales team to onboard. Job Title: Senior Direct Response Marketing Team Lead Responsibilities:
Design and execute direct response advertising campaigns on platforms like Meta, LinkedIn, Twitter, YouTube, Instagram, TikTok etc to generate high-quality leads for both potential clients and lawyers. Build and manage effective ad funnels that optimize the customer journey for both client lead conversion and lawyer acquisition. Supervise and support a Meta Ads Manager who will handle daily campaign optimizations, audience adjustments, and bid management.
Develop compelling ad copy and strategic content to engage distinct audiences—potential clients seeking legal services and lawyers interested in acquiring new clients.
Continuously innovate and test advertising strategies to improve performance across different platforms, including video content on YouTube, Twitter, and Meta.
Analyze the effectiveness of campaigns and adjust strategies to enhance both lead quality and quantity, tailoring efforts to diverse legal specialties using tools such as GA4. Qualifications:
Deep experience in direct response marketing
Strong knowledge and experience in social media advertising Ability to oversee operational aspects of campaigns and provide strategic guidance to team members Skill in building and managing high-converting advertising funnels Creative prowess in ad copywriting and a deep understanding of digital marketing dynamics within the legal sector Excellent understanding of targeting and audience segmentation Leadership and self-direction in a remote work environment, capable of managing complex projects independently Job Type:
Independent contractor role (Expected commitment of 35-40 hours per week) This is a 100% remote, work-from-home position. This means you can work from anywhere in the USA, or around the world.
Contact this candidate