Business Development Real Estate

Salma A. Maher

The Pearl- Viva Bahriya, Doha Qatar

Mobile: +974********/+201********* Email: ********@*****.*** PROFILE

-A professional Marketing & Communications Executive.

-30 years of experience with a focus on Brand Building, Strategic Thinking, Product & Business Development.

-Experience across Advertising, Marketing, Telecommunications, Banking & Finance, Real Estate and F&B.

-Professional Skills in content writing, creative guidance, agency management, marketing strategies, social media, customer insights, people management and development.

16+years of experience in the Qatar Market- current resident of Qatar with valid ID. AREAS OF EXPERTISE & STRENGTHS

• Decisive • High Managerial Skills • Excellent Analytical Skills

• Strong Leadership Capabilities • Ability to Work Under Pressure • Agile Marketing Certified

• Project Management Skills • Analytics & data driven decision making • Energetic & Devoted

• Cultural Awareness

SIGNIFICANT ACHIEVEMENTS

• Youngest Entrepreneur Egypt Award for owning and developing an American franchise

• Founder of ‘Food Fabulous’- the Food Franchising Company in Qatar

• Head of Projects Marketing for Qatari Diar Real Estate Company; Managed projects in more than 8 countries worldwide and a team of 12 people.

• Lead Manager for the Qtel marketing and communication sponsorship activation contract with the Asian Games committee.

• Member of the startup team to launch Orange Telecom in Egypt

• Member of the DDB Needham Advertising agency team responsible for the pitch to bring the first McDonald’s brand to Egypt

• Head of Marketing HSBC Qatar, responsible for the annual marketing strategy and execution, campaign budgets, AOPs, product launch campaigns and representing the bank in discussions over 2020 World Cup opportunities. Work Experience

Founder- Mouno for Restaurant management- Cairo, Egypt Jan 2023 Founded Mouno Restaurant Management company to manage and operate two home grown businesses: Moxy’s The Sandwich Hub and Ei8ht Ounce Specialty Coffee & Juice Bar- Role included:

• Identifying the Business opportunity within the market

• Building two brands from scratch including name, logos, positioning statements, brand hierarchies, brand visual identity and brand manuals

• Building the company and brands’ strategies, local & regional business development plans.

• Hiring and recruitment

• Identifying and management of initial Capital

• Menu engineering

• P&L management and forecast.

• Managing inventory software

• Training & Development

Business Development & Communication Director- Credit Guarantee Company (CGC Egypt), Cairo Egypt Sept 2021- Dec 2022 CGC Egypt started official operations in 1991 with a vision to be the strongest and most effective financial institution in Egypt to support and enable all forms of finance needed for MSME businesses through the development of viable & innovative guarantee products.

AS the Director for Business Development and Communications, the following are some of the main responsibilities:

• Build strong relationships with all banks in Egypt (primary customer of CGC)

• Work with banks’ teams to identify opportunities in the market for a wider guarantee coverage across a bigger segment of untapped SMEs

• Work with international NGOs to secure funds and discuss possibilities to support new SMEs initiatives

• Member of the working group for the company’s 4 years strategic plan launching early 2022

• Collaborate with Central Bank of Egypt (main shareholder of the company) to implement government objectives and programs towards MSME, financial inclusion and Egypt 2030 vision

• Present and roll out the annual Business Development strategy

• Present and roll out the annual Communications Strategy

• Manage PR & Communication agencies to deliver on the external & internal Communication strategies.

• Member of the project team to launch the company’s digital strategy HEAD OF MARKETING- HSBC- Doha, Qatar February 2016- February 2021 As part of the WPB team, the Head of Marketing is responsible for setting and executing marketing and communications’ plans that are country and market specific and which deliver on the business targets and objectives Key achievements and responsibilities:

• To support the planning and execution of marketing initiatives aimed at meeting the business targets.

• Responsible for the AOP (annual Operating plan) for marketing that is measured against the annual business set targets.

• Support the development of customer propositions based on customer insights and data analytics

• Managing the Annual Operating budget against agreed projects.

• Effectively collaborate with key internal stakeholders, manage agency locally and regionally to maximize outputs.

• Working with agencies to produce effective marketing campaigns to promote HSBC’s products while ensuring compliance with internal and external regulatory requirements.

• Review and approve all customer facing communications.

• Understanding regional marketing initiatives and locally executing campaigns where relevant to the local market.

• Continuously demonstrate the understanding to focus on product related marketing initiatives that deliver immediate business results while positioning HSBC as a leading banking solutions provider.

• Promoting activities under the HSBC brand that use the brand as an enabler for growth and results in measurable positive outputs

• Adopt agile ways of working across most of the marketing projects and launches

• Adopt ways of cutting costs were possible and manage the annual budget in the most effective ways possible. FOUNDER & CEO OF FOOD FABULOUS- Doha, Qatar JANUARY 2011-MAY 2015 Food Fabulous is a company that has been established in 2011 in Doha Qatar with the objective of buying food franchises from all over the world, operating and managing them in Qatar. Food Fabulous has been the Master franchisee for two American brands, one of which has been operational between Sept 2013 – 2017. Food Fabulous has also been established to create its own concepts to be franchised worldwide Spicy Pickle, an American fast casual brand is owned by Food Fabulous which has opened its first branch in Doha, Qatar in October 2013.

Key achievements and responsibilities:

• Establishing the mission and vision for the company

• Setting the business strategy for the company and determining the product mix

• Liaising with agencies to develop the company’s brand name & brand guidelines

• Coordinating the administration work for the company’s set up

• Liaising with research companies to undertake further studies to help Understand market gaps and opportunities

• Creating the Marketing strategy based on research and market findings

• Initiating and finalizing deals with potential franchisors; understanding franchise agreements, liaising with lawyers, discussing business targets and operation methods

• Coordinating interviews and managing the process selection

• Coordinating all pre-opening aspects: Location finding, hiring, local suppliers, fit out and budget. QATARI DIAR REAL ESTATE INVESTMENT COMPANY – DOHA, QATAR SEPT 2006 – OCTOBER 2010 Senior Marketing Manager – Marketing Department, International projects Key Achievements and responsibilities:

Marketing Operations:

• Introduced the concept of projects’ marketing and set the department as a new unit within the company.

• Managing a portfolio of around 20 international Real estate projects in around 8 countries around the world.

• Responsible for setting marketing strategies for all international projects that derive sales and meet the company and department objectives.

• Responsible for setting the overall annual marketing budget and individual marketing budgets per project across the lifespan of the project.

• Monitoring spent vs. achievements and overall budget.

• Responsible for the coordination of activities and launch events on ground in all the countries where QD had projects.

• Enhancing the quality of work through new ideas and engagement of worldwide companies in different related fields.

• Responsible for all promotional aspects of a project and the actual implementation of the marketing strategy for each project.

• Close monitoring of market feedback, shift in trends and continuous updates on customer insights.

• Part of the overall team selected to define, develop and implement new policies and procedures within the Company.

• Opportunity through my job to meet and deal with top renowned world-class design firms, contractors, project management firms and international consultants.

• Opportunity through my job to deal in different international markets thus enhancing the knowledge of marketing operations in a lot of countries such as: Libya, Egypt, Yemen, Syria, Tajikistan, Morocco and others. People Management:

• Managing a team of 12 people including coordinators, executives and managers.

• Responsible for annual development plan for team members and quarterly review of the delivery of their KPIs as well as the end of year performance.

• Providing on the job training and identify areas of potential growth. Stake holder Management:

• Working closely with Internal stakeholders; PR, Corporate communications, Sales, Project development and management teams.

• Liaising on a continuous basis with QD offices internationally to assure the smooth operations on ground.

• Managing External suppliers

QTEL (QATAR TELECOM COMPANY) – DOHA, QATAR DECEMBER 2005 – JULY 2006 Corporate Marketing department – PR and Marketing manager- Asian Games Sponsorship Contract Activation Key Achievements and responsibilities:

• Day to day management of the details of the sponsorship activation of Qtel to the Asian Games: The biggest event then in the history of Qatar

• Management of the logistics and details of every item on the sponsorship from tickets branding, torch event, opening ceremony.

• Crisis management planning with PR agency

• Managing the related media plan for every item of the sponsorship separately

• Managing the budget and payment of the sponsorship

• Managing the logistics of the VIP and Top VIP invitees of Qtel. THE EGYPTIAN COMPANY FOR MOBILE SERVICES – MOBINIL – CAIRO, EGYPT (Orange Telecom) 1999 – 2004 Brand Manager- Business / Corporate Brand B2B

The corporate Brand of MobiNil was a brand targeted to small and medium enterprises in the market with special offers and tailored made solutions.

Key achievements and responsibilities:

• Creating the brand DNA and defining its positioning and personality

• Setting the brand’s mission and vision

• Setting the short- and long-term objectives

• Working closely with the product team to identify suitable products and solutions needed to the corporate sector

• Working on the procedures and policies for CRM

• Providing promotional ideas and added value deals; launch of First Class premium card with its related privileges

• Partially responsible for targets of acquisition and ARPU (Average Revenue Per User)

• Responsible for designing, planning and approval of all ATL & BTL with the advertising agency

• Managing the advertising agencies performance and deliverables

• Designing marketing activities to maintain and increase market share

• Analyzing competitive activities and supervising related research

• Managing a team of four

• Managing an annual budget of 3 Million USD

• Continuous and Close Coordination between external and internal stake holders LOOK LINTAS WORLDWIDE ADVERTISING AGENCY – CAIRO, EGYPT 1997 – 1999 Account Director

Owner of Candy Bouquet in Egypt – An American Franchise (personal Business) Key Achievements and responsibilities:

• Managing multi-national as well as local accounts of total value 2 Million USD among which: Pizza Hut, KFC, Unilever Int.

• Training and managing new account executives

• Member of the business development team responsible for pitching for new business accounts

• Coordinating locally and internationally to launch some local campaigns for multinational brands

• Responsible for all day-to-day activities with clients As an owner of Candy Bouquet franchise:

• Founded the Brand in Egypt

• Developed the Sales and Marketing Strategy

• Developed the business development strategy including sub franchising to other territories in Egypt DDB NEEDHAM ADVERTISING AGENCY (TAREK NOUR HOLDING COMPANY) – CAIRO, EGYPT 1993 - 1997 Account Director

Key Achievements and responsibilities:

• Managing three major international accounts among which: McDonald’s and Frito Lays

• leading pre- and post-advertising research related to campaigns

• Communicating internationally on account related worldwide activities

• Responsible for managing the production of all ATL & BTL material

• Preparing and presenting to stakeholders the annual advertising strategy for brands handled by myself. EDUCATION

1989 – 1993 Ain Shams University-Cairo, Egypt

B.A. English Literature

1975- 1989 Ramses College for Girls school Cairo,Egypt High School Certificate

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