Brand Management R D
Resume:
EDUCATION
JEFFREY BALL
EXECUTIVE LEADERSHIP
BRAND MANAGEMENT
CONTACT
**********@**.***
https://www.linkedin.com/
in/jeffrey-s-ball-b766b14/
SKILLS
Executive Leadership
Brand Management
Team Building
Critical Thinking
Training & Development
Project Management
Communication
PURDUE UNIVERSITY
MBA
Marketing Emphasis
1984 - 1986
1980 - 1984
ROSE-HULMAN
Chemical Engineering
Football. Baseball. Sigma Nu.
Collaboration. Action Oriented.
Analyze. Decide. Implement.
ESTJ.
APPROACH
WORK EXPERIENCE
PROFILE
My career has provided me with many opportunities to learn from co-workers and customers at companies such as Procter & Gamble, Eli Lilly & Co., AMBU, Skysis, and LensCrafters. I’ve had roles in sales, marketing, new product planning, brand management, training, and consulting. I collaborate with teams to create long-range plans, brand plans, launch new products, and reposition brands. I develop content, campaigns, social media programs, measurement & analytics systems, coaching, and training programs. Heritage Construction + Materials 2020 - 2023
Vice President of Marketing Executive Director
Skysis LLC 2014 - 2021
Brand Management Executive
AMBU A/S King Systems 2009 - 2014
Global Head of Visualization Marketing
Chief Marketing Officer
Recruited, led, mentored, and managed a high-performing marketing team, fostering a collaborative and results-driven work environment. Created and monitored brand consistency across marketing channels and materials. Created new channels. Aligned sales and marketing. Executive Leadership Team. Mission and vision created and aligned. Led executive team through strategic planning tools to build 5-year plans via Landscape Analysis, SWOT to Objectives.
Leadership of 5 websites, > 20 Social Channels, CRM, Tradeshows. On-site brand management leader facilitating marketing budget, ensuring efficient allocation of resources, and optimizing ROI. Oversee brand management projects to identify emerging trends, customer needs, and competitor strategies.
Hybrid project management across a number of different programs. Led global marketing for medical devices by working with the R&D team, customers, distributors, and field sales.
Monitor and maintain brand consistency across all marketing channels and materials.
New device pipeline filled with > 10 product development projects. Increased OUS sales +20% with 70% EBIT advantage vs other regions. JEFFREY BALL
TRAINING & DEVELOPMENT
BRAND MANAGEMENT
SALES
BUSINESS TOOLS
Power BI
Excel. Google Sheets.
Word. Google Docs.
Smartsheet
PowerPoint
Adobe Creative Suite
Adobe Connect
Social Media - Buffer. Sendible.
Creative - CANVA
ScreenCloud
WordPress
Surveys/ FORMS
TEAMS. SLACK.
Family
Friends
Reading
Exercise
Church and Christian
Concerts.
Sporting Events
Cooking
Travel
Investing. Brands.
INTERESTS
WORK EXPERIENCE (CONT’D)
Eli Lilly and Company 2001 - 2009
Global Device Development Brand Management
Steak n Shake 1996 - 2001
National Director of Training
Franchise Business Development Brand Management
LensCrafters 1989 - 1995
Brand Management
Product Management - Supply
Global Marketing for Diabetes and Growth Hormone brands. US Marketing & Commercialization for Neuroscience brands. New Product Planning Device Development for Endocrine devices. Consumer Marketing Consultant and Trainer.
Brand Management Consultant and Trainer.
Directed all training and professional development activities. Franchise Business Development. Recruited new franchisees and created strategic marketing plans with existing franchisees. Strategic, marketing, and business planning for the franchise division Grew a $27M business to a $95M business in only four years, while profits increased more than 13 times.
Brand management including the development and implementation of DMA marketing strategies and plans, including TV, testimonials, PSAs, radio, outdoor, print, and promotions.
Product management, supply, vendor relations, COGS management. New product development with laser surgery centers in Canada. Procter & Gamble 1986 - 1989
Technical Sales Representative
Created leading chemical sales territory for two consecutive years Business-to-business sales experience for a ten-state region. Contract sales management for Ford, Coca-Cola, PPG, Andrew Jergens, BASF others.
Glycerin, fatty acids, fatty alcohols, and methyl ester product line and business development experience with Olestra.
Marketing Excellence Award
PhRMA Excellence Award
Group Persistence Award
GMSO Rising Star
AEMA / ARRA / ISSA
MARKETING
AWARDS
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