Business Analytics Customer Success

Benjamin Seay

Data Analyst Profile

*************@*******.*** • Portfolio • Irving, TX, 75063

https://www.linkedin.com/in/benjaminseay/ • 945-***-****

Analytical individual with hands-on experience in data analysis and business analytics. Accredited with Master’s degree and certificate in Business Analytics from Southern Methodist University as well as Tableau Desktop Specialist Certification. Capable of translating business requirements into actionable insights and designing intuitive dashboards for stakeholders at all levels. Passionate about analyzing complex datasets and creating interactive visualizations to inform data-driven decision-making. Knowledgeable in data cleansing, transformation, and manipulation techniques, statistical analysis, and data modeling. Talent for optimizing data workflows and automating processes to improve efficiency and accuracy. Experienced in Tableau, Alteryx, Python, R, Excel, SQL, and Google Sheets.

Areas of Expertise

● Tableau Development

● Data Mining & Visualization

● Customer Insights & Market Analysis

● Data Analysis & Interpretation

● Python & R for Data Science

● Advanced-Data Modeling & Forecasting

● Dashboard Design & Development

● Business & Data Analytics

● Continuous Process Improvement

● SQL Database Management

● Data Cleansing & Transformation

● Cross-Team Collaboration

Education & Credentials

Master of Science in Business Analytics (MSBA), 2023 Southern Methodist University, Cox School of Business, Dallas, TX

Relevant Coursework: Applied Predictive Analytics, Business Analytics Capstone Internship, Business Analytics Consulting, Business Metrics (Marketing), Consumer Behavior, Data Mining, Data Visualization & Communication, Database Design for Business, Decision Models, Advanced Decision Models, Managerial Statistics, Predictive Modeling, Programming for Analysis, Project Management, Test & Learn

Bachelor of Fine Arts (BFA) In Theatre Arts Elon University, Elon, NC

Professional Certifications: Tableau Desktop Specialist Certification, 2024 Certificate in Business Analytics (With Distinction), Southern Methodist University, Dallas, TX (2021)

Key Projects

●Data Mining, Southern Methodist University - Cox School of Business: Determined predictability of household incomes >$50K using US Census data, employing Naïve Bayes, Logit Model, and Random Forest, with Random Forest Model achieving 92.1% accuracy.

●Data Visualization, Southern Methodist University - Cox School of Business: Cleaned company employee data with Alteryx Program, created multipage workbook in Tableau featuring advanced Data Visualization methods, such as dual-axis maps and interactive charts.

●MSBA Capstone Project, Southern Methodist University - Cox School of Business: Analyzed commercials to predict advertisement effectiveness using neurological responses. Coordinated group tasks, isolated audio data from visual data using Python, and evaluated AI audio-to-written programming efficacy over time.

Professional Experience

Customer Success Specialist, Buxton Company, Fort Worth, TX

2023 to 2024

Analyzed and addressed client inquiries with technical proficiency and empathy while utilizing video calls for prompt issue resolution and query clarification across various Buxton platforms. Conducted engaging initial training and onboarding sessions for new clients to ensure thorough understanding and effective use of Buxton's analytical tools. Facilitated communication between analysis, quality assurance teams, and clients to coordinate the development and clear articulation of customized analytical models. Enhanced client experiences by delivering tailored solutions and fostering strong client relationships. Maintained deep understanding of Buxton's product suite to provide insightful support and drive customer success.

●Decreased training session times by 30% and elevated client engagement and satisfaction by streamlining onboarding process.

●Developed reputation by translating complex technical information into easily understandable terms for clients.

●Built and fostered customer-centric environment that improved client retention and positive feedback.

●Cultivated deep passion for analytics, expanding knowledge and applying insights to support client objectives.

Intern, Neuro-Insight Advertising Services, Dallas TX

2023

Analyzed neurological response data from historical commercial campaigns to forecast ad effectiveness. Developed and facilitated project contracts and blueprints while delegating tasks aligned with team members' strengths. Collaborated with team to ensure seamless integration of analytical insights into marketing strategies.

●Acknowledged for essential groundwork during final presentation to company executives.

●Utilized Python to extract audio from advertisement files and identify key features for media categorization.

●Contributed to the development and execution of data-driven advertising strategy by pinpointing media strengths and weaknesses.

Additional Experience as Client Services Representative, Heritage Auctions, Dallas, TX / Financial Consultant, World Financial Group, Los Angeles, CA

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