Business Development Sales Leader

Todd Howard

Fort Worth, TX • ***********************@*******.*** • 469-***-****

DIRECTOR OF SALES (HOSPITALITY)

An optimistic and energetic sales leader with extensive experience building strategic relationships and conquering revenue goals in rapidly-evolving markets. Engaging leadership style bolstered by a dynamic mindset and talent for successful marketing techniques, business development, hotel management, and team leadership. Conceptualize, develop, and deliver creative marketing and sales strategies that support future-growth objectives and the core mission of the organization; excellent time management, multi-tasking, planning, and prioritization skills. Respected as a strong people leader excelling at building, developing, and mentoring teams in providing high-quality, meaningful insight to senior management and other stakeholders for short- and long-term results. Exercise entrepreneurial vision that connects businesses with target audiences to grow their customer base in the form of marketing and sales plans. A strategic thinker, innovative problem solver, and passionate brand champion accomplished in driving standards of excellence in areas not meeting the highest operational or service expectations. CORE COMPETENCIES

Sales Planning Business Development Revenue & Profitability Optimization Team Leadership & Training

Strategic Business Planning & Delivery Competitive Analysis & Differentiation Brand & Reputation Enhancement

Turnarounds, Expansions & Profit Growth Financial Controls Change Management Methodologies

ACCOMPLISHMENTS

Developed a comprehensive business and marketing plan with a 100% success rate; defined monthly sales goals using these plans to increase performance and profitability.

Formulated an RFP spreadsheet to track solicited and unsolicited RFPs for businesses located within a three-mile radius of the hotel.

Devised a meeting spreadsheet to successfully monitor booked meetings revenues.

Measured monthly variances as well as year-over-year variances by creating an LNR spreadsheet to track LNR productivity.

PROFESSIONAL EXPERIENCE

JC Penney Wingate by Wyndham Las Colinas 2014 to 2021 CUSTOMER SERVICE SPECIALIST NIGHT AUDITOR

Led a full spectrum of men's department and home department functions. Greeted and checked guests into the hotel working overnight. Successfully created all night audit reports for the property.

Wingate by Wyndham DFW Airport North 2004 to 2011

DIRECTOR OF SALES

Todd Howard P a g e 2

Directed end-to-end development of an in-depth business and marketing plan each year to expand the business. Held accountability for increasing market share and profits while organizing and booking all groups and meetings for the hotel. Analyzed market trends, identified potential markets, and managed product development cycle. Researched and developed strategic marketing and sales plans. Set up competitive and profitable pricing strategies and played a key role in assisting the business transformation. Facilitated in researching, identifying, and pursuing new business opportunities; managed accounts while reaching out to prospective new customers.

Leveraged effective communication skills to negotiate all LNR's for the hotel to establish a large base of key accounts.

Identified, researched, and engaged with prospective VIP accounts to secure multi-year business contracts; contributed to driving millions of dollars in annual account revenue.

Communicated product announcements through multiple channels as well as created flyers for local packages to use in monthly e-mail campaigns for key accounts, promoting awareness of available reservation packages to boost hotel occupancy on weekends. PRIOR EXPERIENCE

Embassy Suites Corpus Christi Hotel

DIRECTOR OF SALES

Led the development of a comprehensive business and marketing plan each year. Cultivated and retained relationships with the Corpus Christi Chamber of Commerce and the Corpus Christi Hispanic Chamber of Commerce.

Boosted group bookings in addition to preferred rates at the hotel. Omni Corpus Christi Hotel

SENIOR SALES MANAGER

Oversaw and guided three direct reports and one administrative assistant to improve work efficiency. Established a relationship with the Corpus Christi Convention and Visitors Bureau.

Increased booking pace and guestroom rates as well as meeting room rental for Government and Association market segment.

Renaissance Dallas North

SALES MANAGER

Cultivated and maintained long-term relationships with the Dallas Stars and the City of Farmers Branch.

Increased corporate rates within an assigned territory. EDUCATION

Bachelor of Science in Restaurant, Hotel, & Institutional Management University, Location

Contact this candidate