Social Media Account Manager

Allan Gainer

Sales & Marketing Specialist

Cheney, WA • 509-***-****

***********@***.***

www.linkedin.com/allan-gainer

PROFILE

Proud veteran of the United States Navy and multifaceted professional with a proven track record of success leveraging B2B sales and marketing abilities to drive strong growth for organizations and businesses. Demonstrated skill for building and continuing to strengthen trusting relationships with clients and communities. Highly experienced in best digital and social media marketing practices, having significantly increased the digital presence and customer engagement capabilities of retail, insurance, media, and other organizations. Excel at building, training, and optimizing the performance of high-functioning teams.

CORE STRENGTHS

Sales & Marketing

Territory Sales Management

Content Development & Editing

Public Speaking & Presentation

Brand Messaging

Event Planning & Management

Public Relations

Digital & Social Media Marketing

Multimedia Sales

Competitive Analysis & Insights

Customer Journey & Experience

Project Management

Cross-Functional Collaboration

Creative Problem Solving

Critical Thinking

Group Presentations

PROFESSIONAL EXPERIENCE

PROGRESSIVE INSURANCE, Spokane, WA 2024–PRESENT

Claims Adjuster

Responsible for investigating, evaluating, and settling insurance claims. Duties include conducting interviews, reviewing policy documents, inspecting property damage, and determining the extent of the insurance company’s liability.

Investigating insurance claims by interviewing claimants and witnesses and gathering relevant evidence.

Negotiate settlements with claimants, ensuring fair and timely resolution.

FIVE O NINE AGENCY, Spokane, WA 2023 –2024

Insurance Agent

Continually maintain strong sales revenues, having built and continuing to grow a large client portfolio by tailoring and presenting Medicare, Life, and Health policies to meet the unique needs of both prospects and current customers.

Employ effective digital and traditional marketing techniques, as well as best client prospecting strategies to generate a high volume of leads.

Leverage communications expertise to develop targeted content delivered across multiple social media accounts.

Actively network and attend events to reach and engage with new customer segments.

LENNYS CLASSIC, Cheney, WA 2020 – 2022

Restaurant General Manager

Acquired the longstanding restaurant in 2021 and acted as the guiding force behind all front and back of house operations, growing revenue to over $420K in the first year.

Designed and built out a new location utilizing MS Project, completing the buildout on a $250K budget.

Executed extensive social media and digital marketing efforts utilizing Google Ads to sustain growth, while maintaining and updating a website based on customer analytics as another critical marketing tool.

Carefully tracked inventory to place orders for products and supplies with a select network of online vendors and meet customer demands.

Acted as the public relations face of the organization, engaging with and building strong relationships with both new and returning customers.

THE SPOKESMAN-REVIEW, Spokane, WA 2019 – 2020

Senior Multi-Media Sales Executive

Successfully transitioned from insurance into a multi-media sales role for the regional online and print news outlet.

Expertly managed a portfolio of 100+ clients, continually engaging with clients to increase sales and generate leads.

Worked hand-in-hand with businesses to create high-impact, full lifecycle branding and marketing campaigns.

Significantly increased the overall digital presence by acquiring up to 3 clients each month that only advertised via digital channels.

Created and orchestrated a series of print and digital advertising campaigns that expanded the organization’s social media presence by 5% on average each month.

Collaborated with E-Spokesman.com’s Digital Design team to optimize digital capabilities while geofencing/targeting customer segments utilizing insights from Google Analytics.

Continued to secure and onboard between 3 and 5 new clients on average each month, generating strong growth.

Crafted strong marketing and advertising collateral using MS desktop publisher and capabilities offered by Adobe Creative Suite.

COLONIAL INSURANCE, Spokane, WA 2016 – 2019

Benefits Advisor

Employed effective marketing/advertising techniques and sales initiatives to continue growing a strong book of business.

AMERICAN FAMILY INSURANCE, Spokane, WA 2013 – 2016

Insurance Agent

Built a new insurance office from the ground up, onboarding and optimizing the performance of a strong team the grew the book of business from 0 to over 1,500 benefit policies in three years.

Employed public relations, communications, and marketing insights to deliver branded campaigns cross both digital and traditional channels, maximizing customer and community outreach and engagement.

BARNES & NOBLE, Spokane Valley, WA 2012 – 2013

Community Relations Manager

Placed in change of public relations for a major location, quickly establishing a digital presence for the store that had previously had no presence in the digital landscape.

Devised a number of digital marketing campaigns that boosted sales by over 30% in the first year.

Coordinated on and offsite bookfairs, author signings, and community-focused events.

TREE OF KNOWLEDGE, Cheney, WA 2004 – 2012

Owner / General Manager

Launched a new retail business and increased sales between 5% and 10% annually to exceed over $1.2M in sales on average each year. Forecasted sales and continued to make changes to achieve business sales and budgetary goals.

Recruited, hired, trained, and continued to mentor a high-performance, 10-member team.

Directed store operations and created a strong digital presence to maximize web-based sales.

Assumed full ownership of store inventory, purchasing, marketing, and other key areas.

HOUGHTON MIFFLIN PUBLISHING, Boston, MA 1999 – 2004

Sales Territory Manager

Territory textbook sales to universities in three states, Idaho, Montana, and Washington selling adoptions of textbooks and other pedagogical items to professors including individual and group presentations.

Top Performer all five years.

Sold over $5 million textbooks annually.

Travelled over 30,000 miles a year and spoke to over 1,000 professors during my tenure.

MILITARY EXPERIENCE

Public Affairs & Broadcasting Journalist, United States Navy

News Director of Island Insight, Diego Garcia (1 Year)

Editor of Hawaii Navy News (4 Years): Chief of Naval Information Award

Newscast & Radio Announcer, Bermuda (3 Years): Chief of Naval Information Award

EDUCATION

Master of Arts in Management, Webster University

Bachelor of Arts in Radio Television Management, Eastern Washington University

Journalism & Public Affairs, Defense Information School

TECHNICAL SKILLS

MS Office (Word, PowerPoint, Excel), Zoom, Teams, Salesforce, MS Project, Audacity, Clip Champ, Windows Movie Maker

AFFILIATIONS

West Plains Chamber Cheney Merchants Association Cheney Veterans of Foreign Wars

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