Marketing Executive

Innovative & Creative

Marketing Collateral Design and Development

Infographics for Complex Technical Offerings

Presentation Specialist

Excellent Oral & Written Communications

Proficient Copy Writer and Editor

Remarkable Attention to Detail

Meticulous Organizer

Self-Starter

Determined Problem Solver

Skilled Negotiator

Ability to Build Consensus Among Groups

(PPC) Pay-Per-Click Advertising

(CPM) Cost Per Mile Advertising

Competitive Market Research & Analysis

Customer Segmentation

(CRM) Customer Relationship Management

Digital Marketing Tools & Campaigns

Multichannel and Cross-Channel Marketing

Demand Generation Marketing

ROI Cost Benefit Analysis

SEO Optimization

PROFESSIONAL SKILLS

Worked hand-in-hand with the Vice President of Operations on strategies to reach KPI targets Responded, provided and tracked donation and sponsorship requests for local communities around each restaurant Performed restaurant hospitality and guest experience lead training to ensure an improved guest experience Modernized and re-imagined employee handbook and on-boarding materials to better reach team members Monitored the quarterly and annual marketing budget spend for the regional coop and reported to leadership Evaluated annual OOH advertising budget and contracts and negotiated pricing, reviewed location opportunities as well as graphic change frequency and occasionally designed graphics for specific promotional targets, as needed Planned and coordinated all events: grand openings/re-openings, ground breakings, VIP tastings, blood drives, Santa, coffee with a cop, customer appreciation, community outreach, live broadcast events, etc. Created content for multichannel and cross-channel marketing campaigns to drive business and promote products Led cross-functional operational teams in a matrixed environment, to achieve marketing goals and objectives Designed marketing collateral for local store marketing promotions and community outreach (advertisements, franchisee logo, flyers, coupons, brochures, presentations, posters, bag stuffers, banners, newsletters, etc.) Brand ambassador for 47 Welburn owned restaurant locations, with the surrounding communities March 2013 - April 2023

Marketing Manager - Welburn Management (Woodbridge, VA) Supported leadership team in the identification, discussion and resolution of the company's key issues Collaborated with other members of the leadership team to orchestrate methods of obtaining traction towards our organizational goals with my unique ability to build a consensus among groups Produced compelling copy for numerous initiatives, adeptly summarizing complex technological information to drive impactful calls to action and generate qualified leads Developed marketing tactics and efforts, in concert with the sales team, to help achieve KPI's and expand brand awareness in across all markets for products and service offerings Analyzed data reports from Google Analytics/GA4 and other web-based programs to assess the performance of the company's brand presence and competitive status in the virtual landscape Designed infographics, flyers, illustrations and other marketing collateral to support sales targets and goals Assisted the sales team in reviewing RFP's and producing informative and enticing proposals Planned, advertised and executed several events: new office open house, backpack donation, and much more Supervised and guided the marketing assistant in social media content postings and other supportive tasks Utilized demand generation marketing tactics to strategically aim efforts that created new business opportunities Tracked and analyzed leads using SalesChain CRM software to identify patterns in their source, status, and quality Spearheaded the ongoing effort of a complete website redesign to reduce the bounce rate and create a more engaging experience for visitors

May 2023 - February 2024

Marketing Manager and Leadership Team Member - Offix, Lc (Gainesville, VA) WORK EXPERIENCE

Experienced marketer adept in strategy, event management, and impactful collateral creation. Seeking opportunities to apply skills in website redesign, CRM, and data analysis for enhanced team performance. Specializing in customer segmentation, digital marketing, and ROI analysis to drive growth. Ready to excel in marketing management with creativity and innovation. PROFESSIONAL SUMMARY

757-***-**** *********@*****.*** Gainesville, VA 20155 www.popovjudy.com www.popovjudy.com/portfolio

Overall GPA 3.3

Bachelor of Science in Business

Administration

Old Dominion University, 2008

Major: Marketing (3.6 GPA)

Minor: Communications (3.92 GPA)

Tidewater Community College, 2006

Major: Business Administration

Associate in Science Degree

Overall GPA 3.6

Graduated Magna Cum Laude

Judy Popov

MARKETING EXECUTIVE

EDUCATION

November 2001 - April 2008

Repair Services Manager - Air Systems International (Chesapeake, VA) Supported marketing efforts across diverse sales channels (B2B, B2G, B2C) by assisting the marketing manager with various materials such as flyers, presentations and catalogs Restructured and optimized the repair department, achieving a 98% profit margin through new processes and efficiencies

I also performed many other duties unrelated to marketing Provided technical support and assistance during customer service shortages in the sales department Facilitated the resolution of customer complaints, to maintain relationships for long term retention Trained and supervised new team members, fostering growth and productivity Hampton Roads Economic Development Alliance Chrysler Museum of Art Snelling is a temp agency. I performed work for several different companies, including: June 2009 - August 2009

Executive Assistant - Snelling Personnel Services (Chesapeake, VA) NRA – National Rifle Association Professional Healthcare Resources NVT Staffing is a temp agency. I performed work for several different companies, including: September 2009 - August 2010

Executive Assistant - NVT Staffing (Falls Church, VA) Supported the sales department in formulating proposals that articulate recommended program elements and demonstrate how techniques align with client objectives Directed proposal development efforts, crafting client presentations and deliverables, while conducting comprehensive analysis of client needs, program scope and key drivers Generated preliminary cost estimates for proposed program solutions, overseeing the preparation of bidding documents from inception to delivery

Managed procurement of promotional items for distribution at trade shows, meetings and evaluator/auditor events Partnered with international offices to execute marketing campaigns Engaged in meetings with regional teams and executives to discuss business development strategy and updates Collaborated with web developers to redesign the company website Managed content updates and additions as needed using WordPress for the company website Liaised with international offices to enlist personnel for translating website updates and additional content Evaluated RFP specifications to identify key concerns and assess project feasibility in terms of anticipated costs Produced diverse cross-channel and multichannel marketing collateral: flyers, brochures, catalogs, presentations and trade show displays, etc.

August 2010 - June 2012

Marketing Manager - BARE International, Inc. (Fairfax, VA) Acted as the public face for 20 restaurant locations in developing community relationships Evaluated ROI and modified local store marketing campaigns Worked with each restaurant to improve customer and employee satisfaction Coordinated and oversaw the internal and external local store marketing events for each restaurant Created marketing collateral such as flyers, coupons, signs, brochures, etc. August 2012 - February 2013

Marketing Manager - Van Management, Inc. (Chantilly, VA) Collaborated with management to discuss SWOT and devise plans for overcoming down turns in the economy, temporary sales declines (i.e. pandemic, consumer spending, construction, etc.) Assessed and modified LSM programs through financial and other data analytics using digital marketing tools

(sales, transaction count's, customer feedback scores, timings, etc.) to devise new promotions that not only align with and compliment regional and national promotions but also do not interfere with existing campaigns Assisted the Human Resource department in developing creative, new ideas to attract and retain employees with appreciation activities and rewards

WORK EXPERIENCE (continued)

LICENSE

Notary Public - Commission Expires: 2/28/25

Available Upon Request

REFERENCES

SOFTWARE EXPERIENCE

Adobe Creative Suite (Illustrator, InDesign,

Photoshop)

SalesChain CRM (similar to Salesforce)

Microsoft 365 & SharePoint

Microsoft Office (Word, Excel, PowerPoint, etc.)

WordPress & Other Website CMS

Google / GA4

SEMRush & Other Digital Analytics

Social Media Platform Management

HubSpot

Canva

EOS 90.io

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