Social Media Digital Marketing

Anthony Louis DiGilio

914-***-**** ● Pleasantville, NY ● *******************@*****.***

OBJECTIVES

Seeking a marketing position to leverage: my digital marketing skills, experience in content creation and campaign management to drive brand awareness and engagement.

EDUCATION

University of New Haven Bachelor of Arts in Music & Sound Recording, Minor in Marketing – Cum Laude May 2023

● GPA: 3.63

● Dean’s List – Spring 2020, Fall & Spring 2021, Fall & Spring 2022, Spring 2023

● International English Society (Sigma Tau Delta) – Nominated and inducted Pleasantville High School Advanced Regents Diploma June 2019

● GPA: 93.6/100

● National Honor Society Member & Nominated Peer Leader Southern Westchester BOCES Advanced Regents Diploma June 2019

● GPA: 93.6/100

● National Technical Honor Society Member & Outstanding Student Program - Sound Production Member Certifications Google, Meta, & Artificial Intelligence Course Certificates April 2022 - April 2024

• Google & Meta Certifications (2022 - 2024): Comprehensive certifications in Google Ads, including Search, Measurement, and Creative; Social Media Marketing Professional Certificate by Meta

• Udemy Courses (2024): Focused on digital marketing strategies, Facebook advertising, and practical negotiation and time management skills

• AI and Marketing Automation Courses (2024): Including courses on AI-powered advertising and generative AI applications EXPERIENCE

Entrepreneurial Pursuits https://immaginiprints.com/ April 2023 – Present Founder Pleasantville, NY

• Launched and manage Immagini Prints, an online art print business, significantly enhancing brand visibility and user engagement

• Develop and execute integrated marketing strategies across multiple channels, including SEO, social media, and email marketing via Klaviyo

• Worked with actresses and influencers to create User Generated Content and affiliate marketing based content

• Designed all visual elements, including logo and art prints, strengthening brand identity

• Innovate (UGC) user generated content and affiliate marketing campaigns collaborating with influencers and actresses to expand market reach

• Oversee customer relations and supplier interactions to ensure excellent service and operational efficiency Social Media Channels - Tiktok - https://www.tiktok.com/@immaginiprints, Facebook - https://www.facebook.com/immaginiprints Warehouse Floor Manager for Guided Readers May 2023 – Present Employee Mount Pleasant, NY

● Oversee daily operations of the warehouse floor, ensuring operational efficiency and accuracy in order fulfillment

● Manage communications with international suppliers to enhance collaboration and streamline product shipments

● Maintain high productivity levels among team members by monitoring and optimizing task assignments

● Handle customer inquiries and issues, ensuring swift and satisfactory resolutions Marketing & Advertising Experience April 2022 – April 2023 Employee West Haven, CT

• Spearheaded social media strategy across Facebook and Instagram, significantly boosting engagement and visibility for the University of New Haven’s non-profit organizations

• Managed comprehensive Google Ads and PPC campaigns for the Trauma Institute & Child Trauma Institute, enhancing online visibility and web traffic through strategic keyword optimization and campaign adjustments Student/ Student Intern/Teacher’s Assistant September 2018 – June 2019 Southern Westchester BOCES – Sound Production Valhalla, NY

● Mentored students in sound production, improving their technical skills and enhancing learning outcomes

● Collaborated on special projects, including video production and Foley sound creation, to support multimedia effort

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