Vice President Enterprise Software
Resume:
Daniel Timothy Wood
*****.***@*****.***
Portland, Oregon / Remote
https://linkedin.com/in/dtwood
Website: https://dtwood.work
EXPERIENCE
MIRA (self-employed) Portland, OR
Freelance Design Strategist, 2013 - Present
Delivering human-centered design (HCD) services, including research, strategy, co-creation workshops, auditing, executing product UX design, and user testing. Frequent agency subcontractor specializing in orchestrating research-led design direction. Particularly attracted to simplifying complex systems and services for digital health, fintech, and web3 companies.
- Defined and operationalized cross-functional ‘Test & Learn’ experimentation programs with Asana, Brightspeed Internet, and Peddle. Early design tests delivered up to 49% improvements.
- Oversaw the strategy and design that sped up PayPal’s customer integration time by 50%, spurred $30M of incremental payments lift, and inspired a patent.
- Managed team that launched sites with perfect ‘100’ Google Lighthouse accessibility scores and led WCAG accessibility audits for Silicon Valley Bank, Walmart, and John Deere.
- Helped Instrument win 5 awards, including Fast Company's "10 Most Innovative Companies in Design," with my contributions to EamesInstitute.org and BankBlackUSA.org.
Consulted on AI product (Hosta.ai) usability and the integration of AI into existing products.
Peddle, Remote / Austin, TX
Product Design Strategy Lead - Fractional, 2021 - 2023 Led the design research and strategy for Peddle, a 5-sided ecommerce marketplace and SaaS platform for used automobile purchasing and recycling. Supported and defined AI innovations, experiments, and expansion markets.
- Improved Peddle.com’s average end-to-end efficiency by 26%, raised sales conversions by 6%, and improved customer satisfaction by 19 NPS points following research and redesign efforts.
- Raised Peddle’s revenue conversion by 3%, and their click rate surpassed 5X the industry standard after I took product ownership of 150+ product communications and guided Designers, Writers and Developers.
- Generated 49% more conversions with one design experiment after I facilitated vetting a replacement A/B testing platform and built a backlog of recommended CRO experiments.
- Uncovered that 30% of transaction failures could be traced back to avoidable documentation errors during an ethnographic ride-along, part of user research programs I initiated and oversaw.
Salesforce, Remote / San Francisco, CA
Principal Product Designer, 2021 - 2021
3-month contract designing the next batch of ‘low-code’ features for Lightning Application Builder so that Salesforce Admins can do more independently, without developers.
- Broke record for quickest onboarding and ramping to “produce valuable contributions.”
- Applied and extended Salesforce Lightning Design System (the world’s largest open-source design system) with additional components and icons.
- Concepted Salesforce integrations with Slack before the official acquisition.
Liquid Agency, Portland, OR
Vice President, Digital Experience, 2018 - 2021
Digital Strategy Director - Fractional, 2013 - 2018 Led teams on anchor accounts while defining the digital practice and developing new service offerings. Reported to the Chief Strategy Officer and contributed to the agency's business strategy and operations as an Executive Leadership Team member with P&L visibility.
- Coached direct reports (2), and mentored the broader team on human-centered UX, accessibility, design thinking, and measurement techniques.
- Drove operational efficiencies by evangelizing modern design, prototyping, presentation, and proofing software adoption.
- Wrote proposals that secured over $4M in new business.
- Researched, defined, and piloted 12 new agency service offerings.
- Raised Thomson Reuters’ conversion rates by 32% following my research, audit, UX redesign, and two waves of user testing for their accountant education marketplace.
- Co-facilitated product innovation workshops with clients, including The Vitamin Shoppe, which piloted a new subscription service that garnered over 600k customer signups in the first six months.
- Defined and drove the award-winning digital health experience design for Walmart’s benefits Annual Enrollment of 1.5M associates, boosting satisfaction 29% higher YoY while saving Walmart over $4M through digital transformation and personalization innovations.
tenfour Agency, Portland, OR
Digital Strategy Director, 2008 - 2013
Head of strategy, creative concepting, product design, and measurement for award-winning apps and social campaigns. Recruited and guided teams of up to 14 strategists, UXers, UI designers, animators, IAs, writers, and devs. Featured speaker at conferences, universities, boards, and code camps.
- Led the digital transformation and rebranding of a 30-year-old traditional packaging and marketing agency to become a recognized leader in social and mobile application creative, design, and development.
- Extended digital practice and service offerings across social campaigns, community management, video, and mobile application development through outside partnerships. Grew necessary skill sets in-house, reducing costs by over 50%.
- Conceptualized and oversaw the design and development of 6 award-winning viral products, delivered 43x ROI campaigns for Hawaiʻian Airlines and over 50 apps for Samsung/Intel.
- Generated 100+ news stories, attracting adidas, Coca-Cola, TMZ, Google Labs, Starbucks, and a Diageo offer, following our creation of the ‘Tweet-a-Beer’ viral mashup app for SXSW 2012.
- Co-pitched and secured business from Coca-Cola, Air New Zealand, Hawaiʻian Airlines, adidas, Intel, Cisco, Microsoft, Amazon Fresh, and Toshiba accounts. Bold design strategy leadership for digital products. Rooted in human-centered design, guided by research, and fueled by creating value.
VendScreen, Portland, OR
Product Design Lead - Fractional, 2013 - 2015
Product design and research lead for mobile retail tech start-up focused on outfitting vending machines with wireless connectivity for cashless payments and centralized management. Reported to CEO. Acquired by USA Technologies—NASDAQ: USAT.
- Recruited by the board to validate the roadmap and assist the early-stage company.
- Led the customer HCI research strategy and collaborated with the Product Management, Engineering, and Field Services teams to identify and prioritize roadmap initiatives.
- Spearheaded special projects, supported marketing needs, and orchestrated a pilot with Mondelez and Pepsi for a bespoke OOH (out-of-home) advertising network.
- Back-filled as an interim Product Manager between staff vacancies, supporting agile/SCRUM ceremonies and backlog prioritization.
RespondWell, Portland, OR
Chief Marketing Officer, 2007 - 2007
Senior Art Director, 2003 - 2005
Digital health video game developer of 0-1 fitness title for Xbox, Playstation, and PC. Reported to the CEO. Acquired by Zimmer-Biomet—NYSE: ZBH.
- Sold $80M of units at retail while creating a new ‘fitness gaming’ category.
- Fast-tracked 3-year exit plan to 3 months by initiating licensing talks with Ubisoft.
- Managed broadcast and display advertising, online community, social outreach, and Japanese localization efforts.
- Led product roadmap planning, marketing, and channel strategy.
- Supervised freelance designers, animators, and agencies supporting the initial launch.
Corillian Corporation, Portland, OR
Creative Marketing Manager, 2003 - 2004
Senior Art Director, 2001 - 2003
Senior Graphic Designer, 2000 - 2001
Led product and marketing design at a fintech enterprise platform enabling Internet banking for the top US banks. Acquired by Fiserv—NASDAQ: FISV.
- Defined product interfaces for product demos and directed the final UI design with Engineering and Product teams.
- Managed a team of freelance Art Directors, Designers, Writers, Editors, Photographers, Videographers, and support agencies pre-IPO (NASDAQ: CORI) through global expansion.
- Developed brand visuals and messaging across digital, print, advertising, and event signage.
SKILLS
- Auditing for usability, accessibility, opportunity, and brand experience alignment
- Directing or crafting UX design artifacts(logic, journey flows, wireframes, etc.)
and supporting rationale
- Guiding or facilitating design research, workshop facilitation, innovation, and experimentation
- Embracing ambiguity, framing problems, and communicating actionable insights
- Mentoring teams, fostering cultures of growth and exploration
- Partnering with cross-functional leaders to ensure alignment and successful execution of releases
- Factoring technical considerations, implications, and tradeoffs
- Innovating on processes, operationalizing systems, and building frameworks
- Delivering accessible UCD experiences that are informed by data and insights
TOOLS
Slack, Zoom, Figma, FigJam, ChatGPT,
CrewAI, Jira, Confluence, Google
Workspace, Google Analytics, Notion, Air
Table, Userlytics, User Testing, Maze,
CapCut, Miro, Sketch, Zeplin, Tableau,
Domo, Salesforce, Asana, WordPress, AEM,
VWO, Sketch, Adobe CS, Microsoft Office
EDUCATION
Bachelor of Fine Arts, Pictorial Emphasis,
Urban Sociology Minor, Cum Laude
San José State University
Post-graduate courses in design,
animation + coding
Pacific Northwest College of Art
NOTABLE BRANDS
adidas, Air New Zealand, ARM, Autodesk,
Asana, Capital One, Eames Institute,
Freightliner, Fiserv, Grammarly, HP, Hitachi,
Hawaiʻian Airlines, John Deere, Jaguar Land
Rover, JPMorgan, Mercy Corps, Microsoft,
Nike, Optum, PayPal, Salesforce, Sharp,
Samsung, Symantec, Thomson-Reuters,
Walmart, World Wildlife Fund
VOLUNTEERISM
Technology Association of Oregon
Oregon Tech Awards Jury, 2024 - Present
Jaguar Land Rover Tech Incubator
Mentor, 2015-2019
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