Marketing Project Manager, Digital Marketing Specialist

NL N I C O L L E L E E

D I G I T A L M A R K E T I N G S P E C I A L I S T &

M A R K E T I N G P R O J E C T M A N A G E R

E D U C A T I O N

*** -***-****

Resident San Diego, CA

************@*******.***

C O N T A C T

University of London

International business & communications

California State San Marcos University

2017 - 2020

Bachelor of science in business administration

with emphasis in marketing

E X P E R I E N C E

The County of San Diego Black Chamber of Commerce San Diego, California

2024 - Current

MARKETING PROJECT MANAGER

S U M M A R Y

A highly motivated, results-driven digital marketing specialist, social media manager, production manager, and event coordinator with a proven track record of developing and implementing effective digital marketing strategies to increase brand awareness, engagement, and conversions. My extensive experience in digital marketing enables me to create and implement comprehensive marketing strategies that align with business objectives. I have a deep understanding of analytics and can interpret data to create valuable insights and recommendations. I am also proficient in a range of digital marketing tools, including SEO, PPC, AEM and SMM. Additionally, I am experienced in managing teams and projects of various sizes.

www.linkedin.com/in/nicollelee

2016 - 2016

A C H I E V E M E N T S

Presenter/speaker Social Media Marketing

Strategy For Small Business Webinar

Created a social media marketing presentation for

business owners looking to get started on social

media.

Spoke to over 130 business owners on the best

practices on how to market your business on social media.

Partnered: PCR Capital Advisory Services

Speaker/presenter Branding Your

Business Webinar

Partnered: PCR Capital Advisory Services & Culver City Created a social media marketing deck to present

to business owners.

Spoke to over 100 business owner on the best

practices on brand improvement.

Co-Chair African Americans in Banking

CB&T’s DE&I Resource Group

Led community networking events.

Ran 8 volunteer events in which I gathered

associates to help improve the local community.

Presenter at DE&I webinar events .

P a g e 1

Coordinate: Oversee and coordinate all marketing initiatives/ events for the San Diego Black Chamber of Commerce.

Management: Manage the marketing team, including delegating tasks, setting goals, and providing guidance and support.

Development: Develop and implement comprehensive marketing plans to promote chamber events and services.

Web development: Manage web development activities and update the chamber's website to ensure it is visually appealing and user-friendly. Press conferences: Coordinate press events, including press conferences and media interviews, promoting the chamber's programs and initiatives. Media: Manage media relations and build relationships with local media outlets to secure coverage for the chamber.

Social media: Oversee social media marketing efforts, including content creation, community engagement, and influencer partnerships. Market research: Conduct market research and identify new opportunities for growth and innovation in the marketing space.

Fundraising: Oversee fundraising events and campaigns, ensuring successful fundraising efforts to support the chamber's mission.

Analysis: Analyze marketing data and track key performance indicators to measure the effectiveness of marketing efforts.

Collaboration: Collaborate with other departments to ensure seamless integration of marketing efforts with overall business objectives. Strategy: Leading the creation and implementation of a comprehensive marketing strategy for the San Diego Black Chamber of Commerce, driving brand awareness and engagement.

Development: Developed, implemented, and tracked marketing programs such as email, social media, and digital campaigns.

Collaboration: Collaborated with other internal teams as well as executives to develop and monitor strategic marketing initiatives. Analytics: Analyzed and reported on the performance and efficiency of campaigns.Conducted market research and analyzed trends to identify new marketing opportunities.

Content creation: Developed and created marketing materials, such as sales product collateral, social media, web pages, and ensured brand guidelines were met.

Copyediting: Wrote, proofread, and edited creative and digital content across different mediums.

Design: Designed and created marketing content for blogs, social media, articles, client features, videos, banners, and public relations. Greenbox POS & Perserverance Training

San Diego, California

2020-2021

FREELANCE MARKETING SPECIALIST

T E C H N I C A L S K I L L S

Adobe Experience Manager

Mood Media

Flipbook

Sprout Social

Canva

Google Analytics

SE Ranking

Photoshop

Powerpoint

Microsoftword

Excel

Monday

Digital Strategy

Marketing Strategy

Marketing Collateral

Web Development

Design

Marketing Communications

Html /css

Workfront

Keyword Research

Outlook

Sharepoint

Semrush

Hootsuite

Bitly

Adobe Premier Pro

Wordpress

Gaggle

Reputation

Google Analytics

Analysis

Project Management

CRM

MS Office

PR

Event Management

K E Y C O M P E T E N C I E S

Knowledgeable about Paid Search:

I have a deep understanding of paid

search marketing and advertising

techniques, including keyword research,

campaign optimization, and bid

management.

SEO (Search Engine Optimization):

I have extensive knowledge and

proficiency in search engine optimization

(SEO) techniques. I understand how to

optimize website content, improve

search rankings, and drive organic traffic.

Content Writing: I am a skilled writer

who can create engaging and impactful

content for various purposes. Whether

it's blog posts, articles, or social media

posts, I ensure that my content is well-

researched, informative, and tailored to

the target audience.

Adaptability: I am adaptable and thrive

in dynamic and changing environments. I

am open to new ideas and approaches,

and I am able to quickly learn and adapt

to new technologies or methodologies.

Project Management: I can effectively

plan, organize, and coordinate tasks to

achieve specific project goals.

P a g e 2

Analytics: Tracked and analyzed digital performance metrics to make informed decisions about campaigns. Tools that I utilized were Google Analytics, SE Ranking, Reputation, Brightedge, Sprout Social and Gaggle.

Optimized content for search: I implemented a content optimization strategy that improved the website's search engine rankings. By optimizing meta tags, headings, and URLs, I increased organic traffic by 45% within a period of three months. Strategy development and implementation: Creating and implementing comprehensive marketing strategies that align with business objectives. Social media management: Developing and executing effective social media campaigns that maximize reach, engagement, and conversions.

Content creation: Creating compelling and engaging content that resonates with target audiences across different digital platforms. Content included blog posts, social media posts, videos, landing pages, magazine content, banners and website copy. Increased email open and click-through rates: I designed and developed successful email marketing campaigns that increased lead generation and customer retention. This involved creating compelling email templates, A/B testing subject lines, and analyzing campaign performance.

Web development: Utilizing HTML, CSS, and AEM to build and maintain website optimization.

Project management: Overseeing budgets, managing timelines, and coordinating with vendors to ensure seamless project execution. I also managed our company magazine, blogs, website development, product promotion, social media, ads, on-hold messaging and atm screens.

Increased Ad Spend ROI: I increased the company's ad spend ROI by 28% within a period of seven months. This involved analyzing campaign performance, identifying areas for improvement, and implementing optimization strategies. Adobe Experience Manager (AEM): Proficient in utilizing Adobe Experience Manager to create and manage engaging digital experiences and web developments. SEO: Implementing search engine optimization strategies to improve organic search engine rankings and drive website traffic.

California Bank & Trust San Diego, California

2021 -2023

DIGITAL MARKETING SPECIALIST/STRATEGIST

EDUCATION & CERTIFICATIONS

P a g e 3

Advanced Google Analytics

Google Analytics for business

Inbound Marketing Certification

HubSpot Academy

Social Marketing Certification

Hootsuite Academy

Best Practices for Content Marketing Strategies

Association of National Advertisers (ANA) Training Brand Building with Customer Insights

Association of National Advertisers (ANA) Training Brand Activations that Drive Results

Association of National Advertisers (ANA) Training Hootsuite Platform Certification

Hootsuite Academy

Digital Marketing Certification

Google Digital Garage

Stukent Marketing Certification

Stukent Academy

Digital Analytics Strategies for Marketers

Association of National Advertisers (ANA) Training Sprint Planning & Project Estimation

Association of National Advertisers (ANA) Training Advanced Email Marketing

Association of National Advertisers (ANA) Training Advertising: Managed marketing advertisement via social media communications as well as internal communications amongst our team members.

Analytics: Provided in depth analysis reports of market share customer satisfaction as well as data analytics for our marketing campaign. Email: Restructured and optimized the company’s emails that increased open rates and conversion rates.

Automation: Utilized automation tools to set up an automated outbound lead generation campaign.

Strategy: Created a brand awareness campaign and the company’s content marketing strategy, which increased monthly leads by 30%. Website: Increased website traffic via inbound marketing tactics including blog and infographic creation.

Partnerships: Established partnerships with industry experts to help further the company’s online presence.

Content creation: Created and executed marketing campaigns, including social media, email marketing, and online advertisements. Promotion: Developed and executed promotional strategies to drive brand awareness and increase customer engagement.

REFERENCES

Creative Director Manager

Contact: 310-***-****

RON GLIGIC

California Bank & Trust

Owner/CEO Manager

Contact: 951-***-****

RICHARD MARQUEZ

1800 Water Damage

Senior Designer Associate

Contact: 951-***-****

DIANA RAMOS

California Bank & Trust

C O M M U N I T Y &

V O L U N T E E R E F F O R T S

FEEDING SAN DIEGO EVENT

Led a group of volunteers to help support

the local community by assisting with food

distribution at Feeding San Diego.

Sorted and packaged 2,400 pounds of

food to aid in feeding 800 families.

Event Coordinator/Volunteer

KIKU GARDENS BENTO

PROGRAM

Volunteer

Volunteered my time to the Kiku Gardens

Retirement home.

Cooked Japanese homestyle meals for the

retirement home residents and packaged

the food for distribution.

JUNIOR ACHIEVEMENT

Event Coordinator/Volunteer

Helped educate students on financial

literacy, which will enable them to better

prepare for success in potential careers.

1800 Water Damage Temecula, California

2018 - 2021

JUNIOR MARKETING MANAGER

Contact this candidate