Product Marketing, Digital Marketing, Performance Marketing

Greg Darlington, MBA

Chief Marketing Officer

801-***-**** *****************@*****.*** linkedin.com/in/greg-darlington/ Alpine, UT Executive leader with extensive marketing, customer experience, product marketing, PR, and marketing communications expertise who excels at developing company strategies, value creation, building and leading high performing teams, and serving as brand ambassador at industry events. Business strategist who collaborates and gains consensus across functions, seniority levels, and cultures; expands into new markets; develops partnerships; and leads with compassion. Core Strengths

Strategic Direction Value Creation Revenue Growth Executive Leadership Beauty & Wellness Marketing Customer Experience Brand Management Social Marketing Cross-Functional Collaboration Organizational Transformation Product Marketing

Professional Experience

Darlington Advisory Group, Alpine, UT

PRINCIPAL & CMO August 2023 – PRESENT

Provide strategic CMO leadership to companies with focus on quickly optimizing marketing strategies. Expertise in marketing, product marketing, digital marketing, marketing communications, go-to market strategies, and PR for organizational transformation and growth. Working with Color Street, Adaptin, Hugh & Grace, and 2 other direct sales/DTC companies. AdaptinTM, LLC Provo, UT

Chief Experience Officer April 2024 – PRESENT

Provide strategic guidance for business pre-launch strategies for a new to market wellness direct selling company.

§ Developing overall company direction, compensation, incentive trip strategies. Color Street, LLC Totowa, NJ

Fractional CMO October 2023 – PRESENT

Provide strategic CMO leadership marketing, product marketing, brand messaging, product marketing, digital marketing, marketing communications, product development for Color Street, LLC.

§ Reduced marketing overall budget by 30% and labor by 20% while returning to sequential Q1 2024 revenue growth.

§ Launched over 100+ new product SKUs in 6 months with a weekly product launch cadence.

§ Created and institutionalized new brand messaging for the $140M brand ($2M marketing budget).

§ Leading a team of 9 direct reports and team of 20 marketing, marketing communications, and creative professionals Hugh & Grace Los Angeles, CA

Fractional CMO September 2023 – December 2023

Provide strategic CMO leadership and develop brand messaging, omnichannel, digital marketing, and marketing optimization strategies for Hugh & Grace.

§ Developed and launched Hugh & Grace brand redesign at their October 2023 Convention around hormone health.

§ Largest sequential and YOY growth in Q4 2023 & Q1 2024. Nu Skin Enterprises Provo, UT

VICE PRESIDENT, GLOBAL MARKETING 2021 – July 2023 Develop and execute digital marketing and branding, sales leader, and customer activation and retention campaigns across 50 markets while leading cross-functional marketing team of 11 to support $2.2B+ annual revenue organization with 1.1M customers and 230K+ paid affiliates. Manage budget of $3.5M.

§ Modernized and elevated corporate branding by leading global brand redesign, including sourcing of NY agency partner.

§ Supported $100M+ revenue growth by developing a global customer acquisition and retention campaign strategy. Greg Darlington *****************@*****.*** Page 2 VICE PRESIDENT, MARKETING & OPERATIONS – WEST REGION 2019 – 2021 Promoted with increasing leadership and P&L responsibilities to manage $20M budget and cross-functional teams of up to 400 employees across 36 markets.

§ Grew revenue by $740M and customers by 84% from 2019 to 2021.

§ Directed socially enabled customer acquisition and sales leader marketing campaigns and events in 36 markets across North and South America, Europe, and Pacific geographies. VICE PRESIDENT, MARKETING & OPERATIONS – AMERICAS & PACIFIC 2017 – 2019 Aligned marketing and operations across 10 markets and led team of over 400 marketing, logistics, events, analytics, digital, and customer service employees.

§ Launched LumiSpa face cleanser and achieved #1 global beauty device that accounted for 10% of total revenue in 2018.

§ Planned and directed Americas largest incentive trip to date that hosted 2,800 attendees in South Africa. VICE PRESIDENT, MARKETING & OPERATIONS – AMERICAS REGION 2007 – 2017 Led marketing and operations for Americas region and team of 350+ marketing, logistics, events, analytics, digital, and customer service employees across seven markets.

§ More than doubled Americas region revenue from $125M to $320M and tripled sales leaders from 2,500 to 8,000.

§ Contributed to 50% of sales revenue by launching weight management, personal care, and nutritional brands.

§ Achieved and maintained customer service quality levels at 90%+ while reducing related expenses by $5M+. GENERAL MANAGER & VICE PRESIDENT, SALES & OPERATIONS, CHINA 2004 – 2007 Opened China market to direct selling and oversaw business development and sales and operations in 130 stores in 22 provinces and four municipalities, representing 800+ employees. Grew company’s China revenue by 500% to $150M. VICE PRESIDENT, SALES & OPERATIONS, TAIWAN 2002 – 2004 Led team of ~80 to grow market from $80M to $120M and sales leaders from 2,000 to 3,000 in two years. DIRECTOR, SALES & MARKETING 1989 – 2002

Supported company revenue growth from $45M to $960M+ by leading various sales, marketing, and marketing communications teams.

Education

International Executive Master of Business Administration (MBA) Rutgers University Bachelor of Arts (BA), International Relations Brigham Young University

Contact this candidate