John R. Ervin

Sonoma, CA *****

ad4zfa@r.postjobfree.com

707-***-****

INTRODUCTION

My name is John Ervin and I live in Sonoma, California. I am very interested in your marketing opportunity. My extensive experience in sales and marketing fit very well with your requirements. I encourage you to review my work experience and you will see that I have worked in both wine and technology industries in a variety of marketing, product management and web development capacities.

I have designed and developed a broad array of web presence, e-commerce and business intelligence solutions for several wine and technology client companies. I am very familiar with Photoshop, Illustrator, WordPress, Joomla, MailChimp, Constant Contact and a number of other development and SEO web tools.

After a career in technology I made wine for several years as an assistant to Thomas Brown in Napa and Sonoma.. Along with a team of three others we processed wines from harvest to bottling. We made wines for a variety of high end wineries.

As I got into the wine business I got involved in the marketing and technology aspects of the market. I initiated DTC programs at Meadowcroft and Foyt Family wines to recapture resigned wine club members. I also launched the Thomas Henry brand of Meadowcroft wines through DTC with appropriate SEO and Social Marketing methods.

I have installed and supported a wide variety of POS and e-commerce systems including; Nexternal, Revel, Xudle, MicroWorks, Quickbooks and eCellar.

Most recently I was a Field Service Engineer for NCR and one of their Associate companies. As a field service provider I was responsible for maintaining ATM and Self Check Out machines for major banks and retail operations.

As I mentioned, I live in Sonoma and I trust you will find my experience interesting. I look forward to the opportunity to discuss the specifics of my background that directly relate to your opportunities with you at your earliest convenience.

PROFESSIONAL EXPERIENCE:

Eagle Vines Golf Club Napa, CA - Jan 2021 to present

●Assistant Pro. Service customers in the Pro Shop and arrange tee times

●Tournament Director. Facilitate tournament operations and provide scoring

NCR/ITFS Sonoma, CA - Oct 2019 to Dec 2021

●Field Service Engineer. Serviced NCR line of ATM and Self Checkout devices. Responsible for onsite maintenance and software upgrade services.

mobicodo, LLC. Sonoma, CA – Jan 2016

●Marketing Consultant, Developer, Web Designer. Consultant for client companies in a variety of industries to plan, design and develop effective operations, specializing in online sales and marketing, client managed content and business intelligence and SEO strategies.

●Tools for web development include PHP, MYSQL, HTML5, CSS, XML and Javascript.

●Clients included; Nicholson Ranch Winery, Wine Garage, Failla Wines, Case for a Cause, Andretti Winery, Mulas Family Wines and a variety of smaller premium wine labels.

●A few non-wine customers include; Magrane Landscape, Shiso Sushi, The Thornton Group, The Swiss Hotel, Dick Cole Watercolors, SaverGlass, Ece Equestrian, Rolling Stogies, Steiners Tavern and others.

●Other projects include wine making assistant for Thomas Brown for 4 wine seasons; also a certified and professional golf caddie at Mayacama Country Club and Assistant Pro at Eagle Vines Golf Club.

Magito & Company dba Meadowcroft Wines Sebastopol, CA 95472 - Oct 2015 to Dec 2016

●eCommerce Director for Meadowcroft/Foyt Family Wines. Responsible for developing brand strategies and DTC marketing and sales efforts including development of email marketing campaigns and web site coordination.

●Responsible for POS system evaluation, selection and implementation and support for California and Indiana support.

●Compliance administration, responsible for ongoing compliance guideline updates and interface with ShipCompliant for shipment certification and tax payment tracking.

NetSource Communications, Inc. San Francisco, CA / scruznet inc. Santa Cruz - Sept 1996 to Oct 2000

●Vice President Sales and Marketing, offered a broad array of voice and data communications services

●Responsible for the company's Communications Access Division - Sales, Marketing and Customer Service operations.

●Directed the marketing, product planning and product management function.

●Developed the product and marketing plans to launch the company's Internet Service Provider and Data Services Division - scruznet.

Fujitsu Microelectronics, Inc. San Jose, CA - Sept 1994 to Sept 1996

●General Manager, Director PC Card Product Division - business development manager.

●Developed business plan to launch Fujitsu Microelectronics into the commercial channels for the PC Card product line.

●Developed and presented the business plan to the FMI board of directors and received $7M in funding to launch PC Card product line.

●Created an organization that developed all driver software and product marketing plans and materials. Introduced LAN, SCSI, Fax/Modem, Sound and Serial cards within 9 months of funding.

●Signed Ingram, Merisel, TechData and Micro Age as master distributors for the product line.

Socket Communications, Inc. Hayward, CA – Dec 1992 to Sept 1994

●Director International Marketing and Sales - Socket designs and develops PCMCIA based I/O devices and related driver software. Shipped the first PCMCIA-based ethernet adapters.

●Joined Socket as Senior Product Manager, responsible for new product specification and channel development strategies for existing products.

●Responsibilities included product and marketing plan development for a combination Ethernet and Fax/Modem.

●Developed the strategic relationship with AT&T for the core silicon, "Outrigger" AT&T's multifunction LAN silicon and V.34Cell, their 28.8kb, cellular-ready fax modem chipset.

Bezier Systems, Inc. San Jose, CA - Oct 1989 to Dec 1992

●Vice President, Sales and Marketing - Startup company funded by Mitsui Comtek to develop SCSI-based imaging devices and low-cost PostScript desktop laser printers.

●Co-wrote the business plan and was ultimately responsible for all aspects of product planning, marketing and distribution.

●Introduced a line of low cost Postscript printers utilizing and AMD29000 processor and MicroSoft's TrueImage PDL.

QMS, Inc. Mobile, AL - Oct 1985 to Oct 1989

●Executive Director of Marketing, Responsible for strategic planning and distribution strategies.

● Joined QMS as Business Development Manager, promoted to Director, Product Management, responsible for four departments: Product Management, Market Development, Software Application Services and Font Center Services. Dealt with all issues of product planning including page description language strategies, print engine technology selection and marketing and distribution strategies for new products.

●Then promoted to Executive Director of Marketing and assumed the additional responsibilities for Marketing Communications, Public Relations, Technical Publications, Training and Trade Shows.

Comshare, Inc. AnnArbor, MI - Dec 1983 to Oct 1985

●Microcomputer Product Manager – Comshare, software company offering financial modeling and decision support software.

●Launched the products of their newly acquired microcomputer products group, Target.

●Developed and implemented marketing strategies for domestic and international distribution of Planner Calc Profiles/PC and Target Financial Modeling.

Tandy, Radio Shack, Inc. Ft. Worth, TX - Mar 1980 to Dec 1983

●Software Product Planner, Buyer

●Established the software product planning role. Hardware buyers were previously responsible for software acquisition. Subsequently, there was very little synergy between the hardware platforms offered by Radio Shack.

●Responsible for third party software acquisition and internal software development planning.

●Responsible for the merchandising of the acquired products including; copy writing, catalog layout, advertising and data sheets.

Texas Instruments, Inc. Lubbock and Austin, TX - Jan 1974 to Mar 1980

●Software Engineer - While attending Texas Tech on Texas Instruments' Engineering Development program worked as part of a development team that designed and developed one of the first fully integrated accounting systems on a microcomputer.

●Gained considerable insight and exposure to the financial operations of a business and the related accounting requirements.

EDUCATION

●Texas Tech University, BA Lubbock, TX 1974 - 1979

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