MICHELLE MANDLEY

Franklin, TN ***** 615-***-****

ad4z94@r.postjobfree.com

http://www.linkedin.com/in/michellemandley

C A R E E R S U M M A R Y

Experienced Marketing Executive with a track record of success planning, directing, and executing effective marketing strategies for prominent national brands including Publix Supermarkets, Pizza Hut, KFC, Tyson Foods, Papa John’s Pizza, McDonald's and Little Caesars. Recognized for leadership and team building skills, driving sales and increasing profits through innovative strategies and integrated marketing plans.

C R I T I C A L S K I L L S E T

Leadership and team building Sponsorship/Event management Well versed in all media

Collateral development

Project management

Self-starter & mentor

Strategic marketing & planning Integrated advertising campaigns

Brand management Research

Budget Management

Co-op & field marketing

Competitive analysis

New product launch

E X P E R I E N C E

REGION MARKETING MANAGER – EAST REGION 9/2021 – 2/2024 Publix Supermarkets – Marketing Communications Charlotte, Brentwood, TN Region Marketing Manager for all Tennessee Publix Supermarkets

Developed and implemented dynamic multi-channel event campaigns aligned with divisional retail business goals including grand openings, competitive intrusion, opportunity stores, colleges, category product focus, etc.

Led Publix event marketing activities to drive sales and enhance brand engagement and deepen consumer and community affinity to the Publix brand. This involved sourcing, vetting, negotiating, executing and activating events/experiences resulting in lasting, positive impression of the Brand.

o Successfully expanded the Tennessee sponsorship resume by adding 22 new sponsorships to the Region.

Directed media and creative partners to ensure concepts and media plans met marketing strategies and objectives.

Interacted and led projects across corporate, divisional and retail teams. MICHELLE MANDLEY

Franklin, TN 37064 615-***-****

ad4z94@r.postjobfree.com

http://www.linkedin.com/in/michellemandley

MARKETING DIRECTOR - EAST CENTRAL DIVISION 10/2012 – 7/2021 Flynn Restaurant Group (formerly NPC International), Franklin, TN

Drove profitable sales and transaction growth for 280 Pizza Hut restaurants by strategically developing and implementing marketing initiatives across six Regions.

Established annual growth targets, business objectives and strategies to align with the Brand.

Oversaw menu and pricing strategies, directed print, direct mail, digital and collateral programs, and managed marketing budget in excess of $5MM.

Created and activated sales building initiatives established from needs of a market/trade area; market conditions, competitive activity and operational metrics, i.e. new store grand openings, competitive blunting, down store sales, etc.

Developed processes, best practices and sales building training materials, providing ongoing training and coaching to operators.

Responsible for development and management of Field Marketing Manager team. SENIOR ADVERTISING ACCOUNT SUPERVISOR 9/1998 – 10/2011 JA integrated thinking, Brentwood, TN

Led local marketing and advertising efforts for KFC restaurants/franchisees in the Southeast including print, digital, collateral materials

Managed an account team of 12 account executives and coordinators, overseeing marketing effort for seven DMA markets, comprised of 30 franchisees and nearly 300 restaurants.

Successfully launched a new product for KFC, Colonel’s Cravin’ Filet Sandwich, leading all aspects of the project: product acquisition, creative development, test marketing and performance tracking, resulting in regional rollout into 1500 KFC restaurants. Increased sales and transactions 3-4% and obtained national attention.

E D U C A T I O N

Bachelor of Arts in Advertising - MICHIGAN STATE UNIVERSITY, East Lansing, MI Dale Carnegie Training

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