●Well-known Writer and Editor for Marie Claire and Instyle Korea

●International Creative Producer for Netflix and Content Programmer for Google TV

●IRC (International Rescue Committee) Digital Launch Project Management

●Travel Portland (Brand USA- tourism board) Website & Social Media Launch

●Advertising agency experience in New York

●Proven Project Management / Production skills

●Far-reaching experience with international digital product marketing

●Fluent in English and Native in Korean

Global Launching Consultant, Travel Portland, Jan. 2023-Present (Portland, USA)

Travel Portland (Tourism Board Under Brand USA) Korean website launching content creation

Localization, Social Media Management

Travel Portland X Expedia Korean content Project

Global Launching Consultant, International Rescue Committee, Dec. 2021-Present (Portland, USA)

International Rescue Committee Korea Website Launching Project Management

oOversee and manage the project for launching the IRC Korea website

oCoordinate various aspects of the website launch, ensuring a smooth and successful deployment.

Content Creation:

oPublished video content, possibly for promotional or informational purposes.

oDeveloped the website landing page, ensuring an engaging and user-friendly online presence.

oCreated a welcome pack, potentially for new users or visitors to the website.

Creative & Content Strategist, April 2012-Present (Seoul, New York City, Portland)

●Articles have appeared in Vogue, Harper’s Bazaar, Marie Claire, Cosmopolitan, Allure, Kyeonghyang Daily, Grazia Korea, Esquire, Arena Hommes Korea, THE BC, Busan International Film Festival Official Magazine, and L’Officiel Hommes Korea.

●International Rescue Committee(IRC) Digital Launching Project Management (Drupal) 2022-2003

●TravelPorland(Tourism Board under Brand USA) Website Launching & Social Media Content Marketing (Wordpress), 2023- current

●Olympics Channel (Olympics.com), freelance Editor 2024-current

●Fashion Brand Kolon Sports, Series Epigram F/W Campaign,

Nature Republic, Florida Natural Advertorial Campaign

Content Programmer, Google TV (via VACO), Nov. 2021- Jan 2023

Global Subscription Promotion Campaign Management for TV & Mobile

oExecute subscription promotion campaigns worldwide.

oHandle campaign setup, scheduling using project management tools, QA, optimization, and performance tracking.

oDesign and conduct experiments to enhance campaign effectiveness.

Content Design Collaboration:

oCollaborate with Peacock & Disney+ for global promotion campaign content design.

Content Programming Strategy for TV & Mobile:

oSet content programming strategy for South Korea, US, and CA markets.

oWork with global teams to manage weekly content programming post-launch.

Content Creation and Reporting:

oCreate copy, metadata, internal newsletters, and training documents.

oGenerate weekly/monthly reports on campaign performance.

Data Analysis and Market Research:

oAnalyze internal data, market research, and industry trends.

oUse insights to select content for promotion.

Content Calendar Management:

oManage a content calendar for key moments across top partners.

Collaboration and Business Development:

oCollaborate with partners, vendors, and business development teams.

oDrive business success for both content providers and clients.

User Insights and Lifecycle Analysis:

oDevelop user insights, including understanding customer lifecycles and segments.

Stay informed about genre trends in the industry.

Original Creative Producer, Global Product Creative, Netflix, Nov.2017- Jan. 2019 (Los Angeles)

●Implement and Lead a creative strategy for Netflix Global Original Titles – KOREA, APAC, EUROPE, LATIN AMERICA

oCreate creative strategy & creative brief based on data and insights

oBe point of contact for all communication

oUnderstand synopsis/script, make “pin-point” of the title, and elevate the title strategy

oCreate project schedules, effectively managing timelines from conception through successful launch and beyond, communicating milestones to key stakeholders

oProactively learn about product creative strategy

oEducate cross-functional partners and internal team members on the latest product developments from images to videos

oManage artwork localization and international branding of titles

●Work cross-functionally to source, direct, and create compelling imagery and motion assets

oCollaborate with external agencies, vendors, graphic designers, art directors, and video editors to elevate the creative and enhance content discovery across multiple titles and different genres.

oManage budget and project schedules from start to finish (pre-production to post- production and localization)

oBuild and strengthen partner relationships as a liaison to studio partners, PR, Marketing, Product, Content Operations, Content Acquisition, Content Platform Engineering, and Legal teams

●Analyze tests and metrics

oReview artwork performance metrics, analyze winning trends, and determine a path for better creative work

oWork with engineers to determine the best tools or modifications to current tools to improve workflow

oAccess reporting tools to analyze asset performance

oConceptualize A/B test hypotheses against the current workflow and in the context of what Netflix is trying to achieve

oSpearhead new tests and projects

Copywriter, AdAsia, Feb 2016- Feb 2017 (New York City)

●Implement brand strategy for diverse accounts (Verizon Fios, Verizon Wireless, PNC bank)

oCreate a variety of digital(Web and Mobile) and print advertising copy (Landing Page, Microsites, Online Banners, Marquees, Digital Signage, Direct Mail, Brochures, OOH)

oCreative Project Management – Photo / Video production

oIdeation, Copywriting, Quality Check, Project management, Adaptive translation & transcreation

●New Business Development

oPresented Social Network Strategy for Asian Americans with digital marketing (Wechat, Kakao Talk, LINE, and more)

Feature Director, Marie Claire Korea, June 2006 – April 2012

●Senior Editor, Producer, Writer : Created Features section

Developed monthly strategy for organizing 50+ pages

Leveraged deep understanding of Korean and global trends in arts, books, music, movies, and more

Educated and led freelance writers, translators and junior editors

Wrote 7-8 articles, edited 10+ articles, photo production 10+ articles every month

Articles on movies, books, music, TV, relationships and more

●Responsible for whole page layout, art buying

Chose photography, contacted the stock photography agency and negotiated prices

●Responsible for organization & coordination of photo shoots/ video shoots in a variety of global locations

Networked with celebrity management

Managed models, stylists, set stylist, hair & makeup artists, photographers, illustrators, retouchers, and writers to ensure efficiency and desired outcome

Responsible for the budget of whole production (from pre- to post-production)

●Launched Marie Claire Film Festival

●Conducted interviews & photo/video production with Korean and international celebrities

K-pop stars, international and Korean authors, musicians, directors, actors

These included: Do-yeon Jeon (Cannes Film Festival Female Actress Award), Director Chan-Wook Park, Isabelle Huppert, Vampire Weekend, and a lot more.

●Wrote essays on relationships, careers, daily life, and current issues

Feature Editor, Instyle Korea, May 2003 – June 2004

Feature Editor, Haute Jeune November 2001 – April 2003

Author, 2005

Paris City Guide Book, GimmYoungSa (Publisher), 2005

London City Guide Book, GimmYoungSa (Publisher), 2005

Translator

Iyuno : TV series subtitle translation & proofreading (2023-present) - TMS, CAT

Marie Claire Korea: US article translation (English to Korean)

Corporate Documents (Korean to English)

Seoul National University philosophy of law department textbook translation (English to Korea)

Fashion/ Lifestyle Brand Translation for Transperfect (2015-2016) TMS, CAT

“How to Rule the World” by Andre de Guillaume (English to Korean for Paran Media)

“How to Be a Genius” by Andre de Guillaume (English to Korean for Paran Media)

Independent Korean Movie (Korean To English) “Bitch and Asshole” directed by Inan Son

Education

Ewha Women’s University - BA in Korean Language & Literature/French Language & Literature

Ewha Girls’ Foreign Language High School

Languages

English

French

Korean (Native)

Portfolio

http://haeyoungsohn.squarespace.com

https://drive.google.com/drive/u/1/folders/1hLSv0hXWOOURLqeFTNcIjd3Z7pG-V0Gs

Netflix work sample

https://www.netflix.com/title/81045349

https://www.netflix.com/title/80990935

https://www.netflix.com/title/80223734

https://www.netflix.com/title/80214523

https://www.netflix.com/title/81029884

https://www.netflix.com/title/80213024 (French title)

https://www.netflix.com/title/80191990 (Argentine title)

Other Skills

Google Apps, Microsoft Office Programs, Adobe Creative Suite

Asana, Airtable, Slack

CMS programs – Drupal, Wordpress, Squarespace

TMS, CAT

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