LINDA SCOTT

Atlanta, GA ***** 404-***-****

ad4yo4@r.postjobfree.com www.linkedin.com/in/lindasscott

MARKETING MANAGER

Strategic and creative marketing manager with 15+ years’ experience leading B2B marketing campaigns resulting in qualified leads, customer retention and customer engagement. Strong communicator who collaborates with sales, product and creative teams in high growth, multi-cultural environments. Marketing Strategy Demand Generation Digital Marketing Customer Advocacy Email Marketing Data Analysis Account-based Marketing Paid Media Content Creation PROFESSIONAL EXPERIENCE

ACI WORLDWIDE, INC., Miami, FL 2021 - 2023

Customer Marketing Manager

Orchestrated B2B marketing campaigns from ideation to execution for a SaaS company, including project management and copywriting that consistently exceeded goals.

• Collaborated with customer success sales teams to create customer segmentation strategies, implementing email campaigns, increasing customer engagement by 27%, achieving ARR goal of $48M+.

• Partnered with customer success and product marketing teams to create a webinar series, resulting in 32% lead conversion, $22+M ARR.

• Planned and executed trade shows, virtual events with field marketing and product marketing teams. Promoted events and managed post-event follow-up and reporting.

• Developed customer success marketing tools for pre- and post-sale activities including videos, case studies, infographics, product sheets, website content, webinars, playbooks, toolkits, and consumer marketing resources that helped educate customers, solve challenges and drive adoption.

• Assisted in researching and launching a customer advocacy platform that increased customer retention by 35%, decreased churn by 4% and provided valuable insights into customer behavior and preferences.

• Increased site traffic to marketing portal by 45% in 7 months using SEO/SEM and content marketing strategies.

• Created monthly reports for email nurture and webinar campaigns, exceeding industry KPIs with 28% open rates and 18% click to open rates, $48M+ annual recurring revenue. GWC WARRANTY, INC., Norcross, GA 2019 - 2020

Marketing Manager

Collaborated with marketing, creative, product development and sales teams to build, implement and track performance of B2B marketing campaigns (digital/print: social media, drip emails, videos, blogs, website, webinars) for a SaaS company.

• Partnered with product development, creative and sales teams to implement new product launches and sales promotions that delivered $20M+ in new product software sales for 3K+ automotive dealerships. KEYSTONE AUTOMOTIVE OPERATIONS, INC., Exeter, PA 2016 - 2019 Marketing Manager

Developed and led execution of B2B and B2C marketing campaigns (digital, print) for North America’s largest distributor of automotive and RV products. Led and mentored 2 project managers.

• Conceptualized and implemented sales promotions, increasing product sales $3M+ and dealer participation 25% while building consensus with senior leadership team.

• Collaborated with supplier partners and cross-functional teams in sales, product marketing, and operations to develop and execute integrated marketing plans, increasing product sales $55M+.

• Built online co-op advertising program, driving $20M+ in supplier income and saving $50K+ in production costs and 80+ hours in design time.

PROFESSIONAL PHOTOGRAPHERS OF AMERICA, INC., Atlanta, GA 2014 - 2016 Marketing Campaign Manager

Managed award-winning B2B and B2C marketing campaigns for the world’s largest nonprofit photography association. Negotiated $1M+ paid media contracts with digital ad agency, video agency, and public relations firm, saving $100K+ annually. LINDA SCOTT ad4yo4@r.postjobfree.com PAGE TWO

PROFESSIONAL PHOTOGRAPHERS OF AMERICA, INC., Atlanta, GA 2014 - 2016 Marketing Campaign Manager

• Built and implemented multi-channel campaigns leveraging website, drip emails, social media, videos, and content marketing, resulting in a 25% increase in new membership sales (22K - 30K).

• Collaborated with Director of Marketing and Creative Director to design B2B paid media campaigns that generated 46M+impressions and 354K+ clicks from Facebook and LinkedIn social media campaigns and 32M+ impressions and 35K+ clicks from Google/Bing display ads.

• Wrote copy for email campaigns, website, video scripts, social media posts, print ads and display ads. Reviewed and approved all ads.

STAG-PARKWAY, INC., Atlanta, GA 1994 - 2013

Director of Marketing Services 1994 - 2007; 2010 - 2013 Orchestrated multi-channel B2B marketing strategies, product launches, sales promotions, and retail marketing programs. Managed $3M+ budget and vendors, including advertising/PR agencies, website developers, printers, and display/ merchandising companies, saving $350K annually. Led and coached 6 graphic designers and 2 project managers.

• Increased dealer participation 50% and product sales $1M+ by designing innovative B2B print and digital retail marketing programs.

• Managed $3M department budget at or below plan while saving up to $350K every year by streamlining processes, upgrading equipment / software, regular vendor reviews, and weekly staff meetings.

• Developed co-op marketing ad strategy, increasing annual supplier ad revenues $300K+.

• Improved throughput of 100+ complex projects for 20-person marketing team by implementing new project scheduling software.

• Collaborated with VP of Marketing and Creative Director on trade show strategy, booth designs, advertising and marketing collateral, generating $50M+ in booth and product sales revenue. Product Marketing Manager 2007 - 2010

Developed marketing strategies and implemented campaigns for a $33M product line comprised of 8 categories, 7K+ SKUs. Partnered with vendors and collaborated with product, sales and creative teams to ensure successful strategy implementation. Managed and coached 3 buyers.

• Increased category sales each year by $3M+ through new product launches, line extensions, sales promotions, spiffs, store displays, and product training.

• Developed and launched acquisition strategy of 50+ new products, driving a $1.7M sales increase.

• Collaborated with product team to develop private label line of patio mats, gas grills, and chairs/recliners, generating $1M+ in sales.

TECHNICAL SKILLS

Project Management Software: Basecamp, Smartsheet, Airtable, SharePoint, Jira, Robohead Email Software: Marketo, Gainsight, Pardot, Hubspot, Constant Contact Customer Advocacy Platform:

Adobe Creative Suite:

ReferenceEdge

InDesign, Photoshop

Other: Salesforce CRM, Microsoft Office Suite 365, Google Analytics, Cisco WebEx, ON24 EDUCATION / PROFESSIONAL DEVELOPMENT

Bachelor’s of Business Administration (BBA), Advertising / Public Relations, Georgia State University, Atlanta, GA Disney Institute Management Courses (Leadership, Quality Service, Employee Engagement) Situational Leadership Project Management Certification Teambuilding Skills for Managers The Art of Negotiating AWARDS

ACI Worldwide Achievers Awards, 2022, 2023

Stag-Parkway, Inc. President’s Award, 2003, 2006, 2009, 2011, 2012 RVAA Catalog of the Year Award, 2001, 2002, 2003, 2004, 2005, 2006

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