AMBIKA SRINIVASA

Senior Specialist - Search &

Performance

+919*********

ad4xeg@r.postjobfree.com

Urappakkam, Chennai

PROFILE

Experienced Digital Marketing Professional with a demonstrated history of working in the marketing and advertising industry. Skilled in Keyword Research, Competitor Analysis, Landing Page Optimization, Content Optimization, Search Engine Optimization (SEO), WordPress, Pay Per Click (PPC), Facebook & Instagram Campaigns. and some internal DSPs like Nextroll, Quantcast.

EDUCATION

ICFAI National College, Madurai

M.B.A (Marketing)

Raja College of Engineering and Technology

B.E (Information Technology)

SKILLS

SEO ( On-Page & Off-Page

Optimization)

SMO ( Social Media Optimization)

SMM ( Social Media Marketing)

SEM ( Search Engine Marketing)

Facebook Ads Campaign

Instag ra m Ads Ca mpaign

Google A dwords

Hotjar Websit e A nalysis

Bran d Advertising &

Promotion

Content SEO

E- Commerce St ores Bran d

Registration & Listings ( Amazon &

Flipkart)

CERTIFICATIONS

Google Analytics

Google Adwords

TOOLS EXPERIENCE

Google Analytics 4 (GA4)

Google Adwords

Google Data Studio

Adobe Analytics

Adobe Experience Manager (AEM)

SEMRush

Similarweb

ScreamingFrog

Ahrefs

Rankwatch

PROFESSIONAL EXPERIENCE

SEM/SMM/SEO/SMO

Developing, managing & optimizing Paid Search for Google Adwords, Facebook and Instagram Ads. Monitoring Social Media Channels for Opportunities & Trends.

Measure & report the performance of Campaigns and access against goals.

Assist in the maintenance and monitoring of keyword bids, budget caps, impression share, quality score, and other important account metrics.

Keep pace with search engine and PPC industry trends and developments. B rand awareness and online reputation across all social media channels.

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in all paid campaigns, and driving actionable insights for future efforts. Identifying and implementing strategies for increasing site traffic through organic search listings without being blacklisted. Monitors, analyze, and evaluate incoming website traffic.

Assisting in the layout of web pages when required. Researching keywords using Google Keyword Tool and collecting relative keywords.

Setting up Google Analytics. Google and BingWebmaster Tools. HTML, CSS, and Broken Links Validation and Setting up Google Local Business.

Finding errors in website and mobile, Resolving duplicate meta tags & crawling errors in Google webmaster tools.

Design, build & maintain social media platforms like Facebook, Twitter, Linkedin, Instagram, YouTube & Pinterest. WORK PROFILE

Working as a Senior Specialist - Search & Performance in Rage Communications Pvt Ltd in Chennai from Oct 2020.

Worked as a SEO Analyst in Ayatiworks in Plaza Centre, Chennai from Apr 2019 to July 2020.

Worked as a SEO Specialist in Galatta Media Pvt Ltd in Chennai from Dec 2017 to Oct 2018.

Worked as a Senior SEO Analyst in Winsols Studios Pvt Ltd in Kottivakkam, Chennai from Apr 2016 to Jun 2017.

Worked as a SEO Analyst in Xerago E-Biz Services Pvt Ltd in Nungambakkam, Chennai from Dec 2011 to Feb 2016.

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