***** **** ********* **** • Ocean View, DE ***** • 610-***-**** • ad4x2d@r.postjobfree.com

DELIVERING VISION, STRATEGY AND EXECUTION FOR MARKET GROWTH, PROFITABILITY AND SUSTAINABILITY

A Career of Achieving Market Leadership through

Strategy, Insight and Execution

Jason Sales & Integrated Marketing; PRESIDENT / PRINCIPAL, 2006 – Present Developing strategic business units in the FMCG, CPG, Health and Wellness and Organic-Natural-Gluten Free-Raw-Vegan industries together under one umbrella holding company, with investments with private equity investing companies, commercial real estate and acquisition opportunities. St. Joseph’s University, Philadelphia, PA

University of Delaware, Newark, DE and

West Chester University, West Chester, PA

Three world-class universities teaching graduate and undergraduate courses. STRATEGIC MARKETING PROFESSOR, 2001 – Present

Instruct graduate and undergraduate students in the school’s Strategic Marketing programs in the university‘s Business and Masters/MBA program. As of 5/19, Full Time Visiting Professor at SJU leading their Sales Certification program. Connecting with companies to develop sales skills through classroom, sales competitions and internships in sales. Shiloh Farms / PureLiving and SimPur Organics at Garden Spot Group, New Holland, PA

One of the first natural/organic product lines in US and a pioneer in the industry since 1942. VICE PRESIDENT SALES AND MARKETING, 2012 – 2013 Actively recruited by owner to lead Natural/Organic and Gluten Free product sales and marketing teams to strengthen their current position in the Northeast with their breath of product offerings and develop plans to take their Shiloh Farms brand national. Accountable for US sales and marketing, P&L, forecasting, category management, advertising and PR.

• Launched 140 new items and 2 new brands: PureLiving Organics

(Food) and SimPur Organics (Household Cleaners).

SC Johnson (formerly Sara Lee Household & Beverage), Racine, WI A $9B manufacturer of household consumer products in the FMCG and Specialty Industry.

BUSINESS DEVELOPMENT CUSTOMER MARKETING,

KIWI INTEGRATION SHOE CARE, 2011 – 2012

Retained, following SC Johnson’s acquisition of SLH&B, to spearhead integration of all sales and marketing operations. Led direct reports and national broker and held P&L accountability.

Passionate and strategic senior sales/ category

management executive who delivers

multimillion-dollar growth, margin improvement

and profitable and efficient trade dollars for

global Consumer Packaged Goods (CPG)

companies. Excels at strengthening sales

processes, product promotion and placement,

client relationships, attracting new business and

expanding market opportunities. Assembles

and mentor’s top talent, instills a culture of

success at all levels and creates roadmaps for

succession and sustainability.

Creating Business Value

Fordham University, NY, NY

MBA Strategic Marketing Management &

Business Leadership

University of Delaware, Newark, DE

BS, Business Management and Economics

Kellogg Company Sara Lee Household

& Body Care

Project Lead,

Process Improvement Director Sales

Category Mgmt

Director, Div. Sales

Key Account Mgr

Director, Trade Mktg,

Household Cleaners

and Air Care

Unique

Industries

Nat’l Sales

Manager

Sara Lee Household

& Beverage

Dir NA Mass, Shoe/Foot Care

Dir, Global Brands Category

Mgmt, Shoe/Foot Care

Dir, Trade Mktg and

Customer Centric Teams

SC Johnson

Business Dev Customer

Mktg, Kiwi Integration

Shoe Care

Shiloh Farms /

PureLiving Org.

VP Sales & Mktg

The Jason Group

President / Bus

Development

University of Delaware, West Chester & St. Joseph’s University Strategic Marketing Professor/Sales Certification Program CAREER AT A GLANCE

198*-****-**** 199*-****-**** 200*-****-**** 200*-****-**** 2012 2023 Focused

Leadership

Cross-functional

Teams

Product/Brand

Development / Launch

Organizational Design /

Development

Customer

Relationship

Management

Strategic

Alliances /

Partnerships

Category

Management / P&L

New Market / Business

Development

Strategic

Business

National Account

Development/

Management

Sales Planning

Management

Fast-Moving Consumer

Goods (FMCG)

Contract Negotiations/

Vendor Relations

Donald C. Townsend...

2018

37185 Lord Baltimore Lane • Ocean View, DE 19970 • 610-***-**** • ad4x2d@r.postjobfree.com Sara Lee Household & Beverage, Exton, PA

Global manufacturer and marketer of high-quality, brand-name products, acquired by SC Johnson in 2011.

DIRECTOR NORTH AMERICAN MASS,

SHOE AND FOOT CARE, 2010 – 2011

Requested, by President of the Americas to head and ready group for sale to new ownership and rectify problems that occurred among some mass accounts. Accountable for customer-centric team alignment, distribution, merchandising, pricing, promotion, retail coverage, new item implementation and P&L for Wal-Mart, Target, Meijer and Kmart.

• Persuaded Wal-Mart to move “shoe care center” to the front of department, negotiated joint $48M retail sales goal, grew off-shelf sales 27.3% and placed 14,600 off-shelf displays to gain awareness and trial during peak seasons.

• Created and designed the “Shelf of the Future” custom merchandising system.

• Grew Shoe Care at Wal-Mart 15.3% in USA and 6.3% in Canada; Target by 8.8%, Meijer by 12.9%, and Hardware by 16% and delivered incremental $12M sales prior to divesting the brand. DIRECTOR, GLOBAL BRANDS CATEGORY MANAGEMENT,

SHOE AND FOOT CARE, 2009 – 2010

Chosen, by global President of Sara Lee International to simplify and implement KIWI Category Management review standards at the Top 25 Global retailers. Accountable for full global P&L and $16M investment budget.

• Revitalized category brand and 33,409 total new merchandising sets by strengthening global fact-based selling skills.

• Elevated brand through global ‘Shoe Aid for Africa’ promotion that collected and delivered 200,000 pairs of shoes to the needy and first to deliver two containers of water/blankets/shoes to Haiti following the earthquake.

DIRECTOR, TRADE MARKETING AND

CUSTOMER CENTRIC TEAMS, 2005 – 2008

Brought back to Sara Lee to lead Trade Marketing once again and to deliver major change in the management of the Top 10 North American accounts. Developed processes that enabled collaborative efforts to improve inventories, categories, SKUs and packaging, among others to positively impact profitability, margins and customer relations.

• Developed strong trade relations, lowered inventory, reduced case packs, and grew consumption in mature category by spearheading customer-centric teams with Wal-Mart (US, Puerto Rico and Canada), Target, Kroger, Meijer, Safeway and Canadian Tire.

• Negotiated permanent end-cap displays, rationalized slow moving SKUs and added 25 new items at Meijer, growing total sales 35% and units 9.8%

• Delivered $32M incremental sales and reduced SKUs 10% and obsoletes 55% through new trade marketing initiatives. Donald C. Townsend

Unique Industries, Inc., Philadelphia, PA

NATIONAL SALES MANAGER, 2003 – 2005

Actively recruited by president to fill void within leadership structure and reorganize sales

organization, prepare for future and drive sales.

Maintained accountability for US sales, trade

marketing and customer service operations, P&L,

forecasting, category management, advertising

and PR.

• Grew sales 16.1%, strengthened fulfillment and

improved profitability by reorganizing, sales,

marketing and customer service to industry

standards, automating store levels orders,

implementing forecasting by SKU, creating a

business development process for FDM, club,

party, dollar and convenience channels and

improving communications with “The Party

Planner,” a client sales newsletter.

• Sold company’s first distribution to Target,

Kmart and Wal-Mart attaining 98 SKUs at

Target, 87 SKUs at Kmart, negotiating 35-store

Party Center test at Wal-Mart and captured

first-time business at Costco, Dollar General,

Dollar Tree, 5 Below, McLane, and Walgreen’s.

Developed system that

simplified pricing

from 39 price points to four while raising prices

26.8%, growing business 29.7% in dollars and

6.5% in units while maintaining 93.2% of Sara

Lee’s shoe and foot care’s customer base.

Designed custom merchandising

system – increasing

dollars and units 48% and 43% respectively

and capturing 33,409 total new global

merchandising sets.

Awarded developing new

Presidential Award for

item launch process that delivered an

incremental $17M in fiscal year 2001 at Sara

Lee Household and Body Care.

Revitalized and implemented

category management

best practices globally which drove revenue

on projects 23.4% and profit 39.8%.

Gained over 40,000 linear feet

and $126.6M sales within

first year of creating “Project Stretch.”

DYNAMIC RESULTS

1311 Richmond Place • Downingtown, PA 19335 • 610-***-**** • ad4x2d@r.postjobfree.com Q

Q

Q

Q

How would you describe your sales leadership philosophy? A. Sales leadership is all about developing people, using data sources effectively and building trust, integrity and honesty with customers and your team. My greatest asset is that I have a highly organized mind, capable of creating order out of confusion and making leadership decisions with limited information/data. I believe “you don’t teach a squirrel to swim” or “a fish to climb a tree” but leverage people’s strengths against those focused and clear directives/priorities. I analyze situations quickly, determine appropriate responses, take action, actively read people because each employee/customer is unique. Being able to know that and adapt my approach to one that will work is what successful sales leadership all about.

How has your experience working for some of the world’s most notable brands/companies shaped your management philosophy?

A. It has given me a broad sales, marketing, operations and financial base from which I draw from to create value and achieve any company’s strategic goals. It has also helped me realize that good ideas, even great ideas, sometimes don’t get accepted. I appreciate the fact that the way you present an idea is just as important as the idea itself. When trying to influence people, I usually try to put myself in their position and think about their perspective. I’m then able to present thoughts to them in a way more likely to succeed. Why is thinking of global implications when making decisions so important in today’s marketplace?

A. When developing new products, new categories or new merchandising programs, having a global insight gives you new innovative ideas but also saves you money. If you can take an idea or product globally your efficiencies of scale and ROI will be greater. Through global development of “DMPP” tactics (Distribution, Merchandising, Pricing and Promotion), fact-based programs and global launch of new items, my brands have a clear, clean presence in over 33,409 stores globally we did not have five years ago. How do you drive sustainable scale in a complex

organization and a competitive marketplace?

A. To be successful in a highly competitive business environment, mountains need to be moved and landscapes need to be changed. I take the complex and break it down to simple steps and focus on the plan as if my grandmother could understand it. My proven record of negotiating ideas with Top 25 Global customers, developing fact/need-based new product introductions using research data, category management logic and customer

Professional Recognition

Tesco Hungary & UK “Vendor of the Year” Award, 2010 Sara Lee: High Impact Award 2008, 2009; Presidents Award for

“Going the Extra Mile,” 2001

Kellogg: Four Kellogg “Golden K Sales Awards; National Sales Person of the Year”, New York Division Direct Account; Western Zone Direct Account; National Direct Account; ; and New York Division In-Direct Account

Donald C. Townsend

Sara Lee Household and Body Care,

Exton, PA

A global manufacturer of household and personal care products.

Charged with improving relations at Target,

while leading the Target/Kmart Mass

Merchandiser and Fleming Wholesale Team.

Directed an $18M business through three

brokers for headquarter calls, retail coverage,

category plans and new item implementation.

• Grew Target sales 66% and profit 14.5% by

identifying and counteracting competitive

threat, filling key distribution voids and

gaining incremental space through use of

first-ever broker coverage.

• Sold first off-shelf display, grew sales on

combined accounts 41% and displaced 82

competitor SKUs.

• Grew Kmart sales 86% by negotiating

placement of 1,500 permanent pharmacy

sidekicks.

DIRECTOR, TRADE MARKETING, HOUSEHOLD

CLEANERS AND AIR CARE, 1999 – 2001

Recruited to develop trade marketing

department to facilitate launch of new

European developed products into the US

while fostering innovation on current product

lines. Accountable for category management,

syndicated data, space planning and

research. Built team and department from

scratch, formulated go-to-market plans and

directed $157M business.

• Launched eight new products and grew

sales by $17M.

• Negotiated first price increase at Wal-Mart

in nine years, increasing company and

client profit $1.5M and $4.5M respectively.

Kellogg Company, Battle Creek, MI

Producer of cereals and convenience foods, manufactured in 18 countries and marketed in more than 180 globally. PROJECT LEAD, PROCESS IMPROVEMENT

CATEGORY MANAGEMENT, 1997 – 1999

DIRECTOR, DIVISION SALES,

San Francisco Division, 1994 – 1997

KEY ACCOUNT MANAGER,

Memphis Division, 1992 – 1994

UNIT MANAGER,

Minneapolis Division, 1989 – 1991

TERRITORY MANAGER,

New York Division, 1987 – 1989

SPEAKING PERSONALLY

Contact this candidate