MICHAEL SALERNO ** Seneca Trail, Wayne, NJ *****

201-***-**** ad4wza@r.postjobfree.com

Marketing / Communications Professional

●Dynamic marketer with vast\ experience in telecom and technology sectors

●Heavy focus on partner, reseller and end user content creation and communication

●Expert in channel marketing and sales agent support and co-marketing campaigns

●Diverse skill set encompassing market research, international marketing and public relations

●Collaborative, creative problem solver promoting company value & brand awareness at every level

Professional Experience

Arcotek Memory Group, Montvale, NJ 1/24 to Present

● Develop & implement comprehensive marketing strategies to achieve business objectives.

● Oversee the creation and execution of marketing campaigns across various channels.

● Manage the marketing budget, ensuring optimal allocation of resources for maximum impact.

● Analyze market trends and competition to identify opportunities for growth and development.

● Collaborate with cross-functional teams to align marketing efforts with overall business goals.

● Track & analyze performance of marketing campaigns, providing regular reports and insights

Highland Capital Corp, Washington Twp, NJ 9/18 – 7/23

Marketing Coordinator

● Develop long and short-term marketing strategies to promote all equipment financing services offered

● Regularly meet with senior management to identify opportunities for product and service marketing

● Effectively collaborate with sales teams to ensure strategy meets expectations and optimizes brand

● Manage all social media accounts to ensure consistency with relevant product details and campaigns

● Create marketing materials including literature/brochures and web materials consistent with branding

● Coordinate and attend business events including, trade shows, annual meetings, conferences, etc.

Delaware North Sportservice, E. Rutherford, NJ 7/18 – 12/19

Stand Manager Concessions, MetLife Stadium

● Manage Cashiers & Beer Tenders at Concession Stand within MetLife Stadium

● Responsible for handling large amounts of cash for register tills

● Work with Cashiers to make sure cash register amounts match electronic totals

● Assist Staff in selling food & beverage selections during all games/events

● Provide exceptional service to ensure a positive fan experience for all customers

● Answer customer questions & troubleshoot any food/beverage issues that arise

● Work closely with Manager on inventory counts & cross-stand transfers

● Deliver the day's cash/credit totals to Money Room at end of event

PureLink, Ramsey, NJ 5/16 – 4/18

Channel Marketing Manager

● Channel Marketing and support of regional sales reps and national resellers

● Public Relations and promotion of HD video connectivity solutions

● Updating consultants, dealers and distributors on products, pricing and incentive programs

● Facilitating project-related quotations, technical assistance and order processing

● Collateral development and content creation

● Social Media campaigns and communications

iMiller Public Relations, Mamaroneck, NY 11/14 – 5/15

Director of Marketing & Media Relations

● Manage key accounts with an emphasis on writing, media outreach and channel development

● Interview customers to obtain critical messaging included in Marketing/PR content

● Source, develop, manage and initiate outreach for media relations

● Manage resources for media outreach/analyst communications and speaking/award submissions

● Develop original content and tailor messaging based on customer- specific requirements

● Client Content development including:

oPress Releases, Media Alerts, Articles, Blogs. Social Media

oWebsite Content, Abstracts, White Papers, Case Studies

oPresentations, Datasheets, Corporate Collateral

NBS/Fusion, Wayne, NJ 10/05 – 10/14

Marketing Director/Content Manager

● Responsible for launch of VoIP/IP communications products for SMB to enterprise sized companies

● Content Marketing Plan: reviewed, updated & edited company marketing portfolio

● Targeted a variety of industry verticals including healthcare, government and legal

● Created text & advised on graphics for redesigned company website

● Comprehensive site copy review to ensure all content conforms to company branding

● Conceived/produced e-mail marketing campaigns communicating with partner network

● Created product user guides, information sheets & training manuals

● Consistently increased channel partner network with lead generation & prospecting activities

● Designed print and web ads for trade press, pre-show promotions & dealer recruitment

● Responsible for design/content updates to rates and commission “Playbooks”

● Designed/revised forms for use by internal departments & external partners

● Implemented company trade show booth redesign project

● Coordinated/planned company appearances at trade shows

● Wrote and distributed company press releases both on-line & at trade events

● Updated website with product/company news, collateral, case studies & other promotional materials

● Responsible for all company social media content (Facebook, Twitter, LinkedIn, Instagram)

LYNX Technologies, Inc., Fairfield, NJ 1992 – 2005

Marketing Specialist/Information Services Group (8/93 – 9/05)

● Involved in all aspects of product marketing, promotion & sales

● Acted as main company contact for global pricing database sales

● Managed company telemarketing & upselling efforts

● Regularly performed prospecting, cold calls, and customer relationship management

● Customer service & account management of large multinational corporations

● Conducted offsite presentations, and attended domestic & foreign trade shows

● Developed marketing collateral for inclusion in print ads, brochures, catalogs, etc.

● Responsible for web marketing efforts: banner ads, e-mail lists, etc.

● Generated leads and performed sales support functions for consulting division

Global Tariff Analyst (1/92 – 7/93)

● Collected valuable global telecom rate and tariff data

● Coded and categorized data for input to tariff database

● Cultivated personal relationships with data sources in assigned countries

Computer Skills

● MS Office 365: Word, Excel, PowerPoint, Publisher, Visio, Sharepoint, Skype, etc.

● Adobe Creative Cloud: Photoshop, InDesign, Designer, Illustrator, Premiere Pro, Spark

● Other: Odoo, Mailchimp, Constant Contact, Vertical Response

Education

●M.B.A. (Marketing), Montclair State University, Upper Montclair, NJ, 1990

●B.A. (Economics), Montclair State University, Upper Montclair, NJ, 1987

Honors

●Dean's List (3 Semesters)

●Featured in The National Dean's List

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