JOANNA BUGBEE

ad4wy3@r.postjobfree.com 612-***-**** www.linkedin.com/in/joannabugbee

STRATEGIC PRODUCT MANAGEMENT SR. LEADER

Goal-driven Sr. Leader with proven results for product management and sourcing within large matrix organizations with an emphasis on strategy, human-centered design, consumer insights and business partner relationships. Excel at taking complex concepts and breaking them down into easy-to-understand business value and priorities for stakeholders. Successful team leader known for talent development and retention of high performing teams. KEY STRENGTHS

Product Management Strategy Cross Functional Leadership & Collaboration Talent Development Executive Business Partner Management Consumer Insights Vendor Management PROFESSIONAL EXPERIENCE

HUMANA, Louisville, KY

Associate Product Director, Retail Experience and Transformation (2020 - Present) Customer journey product leader for the Enroll & Onboard Journey team focused on improving the omni-channel customer experience. Accountable for driving strategy, prioritization and overseeing execution of solutions to address pain points based on member needs. Created strong partnerships and collaboration with design strategy, business strategy, analytics, and technology partners for delivery of member facing solutions. Leveraged human centered design, and product management discipline to the customer experience, taking an iterative approach to developing experiences and managing them through optimization and/or sunset decisions.

• Launched new integrated Medicare member onboarding experiences spanning digital products and personalized solutions, resulting in over $9M in incremental value for Humana annually.

• Owned the end to end onboarding journey, leveraging qualitative and quantitative data to align enterprise partners around an omni-channel strategy for 800K new Medicare Advantage members to improve retention, NPSr and utilization of benefits.

• Responsible for a continuous flow of new opportunities into the product development pipeline, including but not limited to problem framing, opportunity sizing, and desirability, feasibility, and viability assessment.

• Led orchestration and personalization enterprise capability development by driving the vision, roadmap, and business requirements.

• Managed Welcome Call product portfolio with iterative enhancements for differentiated products, reporting and detailed ROI analysis. 2023 Concierge product delivered a 2.9% improvement in consumer retention, 5.8% lift in mail-order pharmacy conversion and 2.9% improvement for Annual Well Visits. UNITEDHEALTH GROUP, Eden Prairie, MN

Product Director, Optum – Consumer360 (2016 – 2019) Product leader for an enterprise technology product that integrates consumer focused healthcare data for consumption across the enterprise. Supporting over 56 UnitedHealth Group (UHG) applications servicing all channels mobile, web portal and call center agents to improve the member’s experience.

• Financial oversight of $20M capital and $5.2M O&M funding needed to support the product team and 12 scrum teams supporting Consumer360.

• Managed strategic business partner relationships with key leaders within UHC and Optum lines of business.

• Accountable for identifying business needs that aligned with the product vision and capabilities to create a product roadmap to enable business value for UHG.

• Represented the voice of the customer and advocate to drive business value and a positive member experience forward. Identified the need to improve foundational product performance, based on emerging business requirements, which led to a product re-platform to open-source technologies. Resulting in a 90% improvement in API response time with 50X the call volume for a dramatically improved member experience and the ability to scale with business growth.

• Led prioritization discussions with product teams and business stakeholders across multiple lines of business to ensure that the right work is being prioritized, based on business benefit, when demand exceeds product team capacity.

Joanna Bugbee ad4wy3@r.postjobfree.com Page 2

TARGET CORPORATION, Minneapolis, MN

Product Director – Product Development Operations (2014 - 2015) Led strategic product development initiatives including, but not limited to, Vendor and Global team optimization, product quality elevation and consumer partnerships, that impact how Target-Owned Brand teams develop differentiated products faster than the competition (2 direct reports, up to 10 indirect reports).

• Delivered SVP strategic initiative to empower external resources to act as an extension of internal teams for Technical Design, Engineering and Aesthetic Design functions. Impacting 345 product categories, 5 divisions and over 400 global vendors and resulting in 30% time saving for internal development teams optimizing expenses for Target.

• Created new strategic approach to determine when to activate external resources aligned with long-range, cross- functional partnership planning. Aligning internal and external experts to the right projects at the right time.

• Established framework for Vendor and Global Team optimization programs; business partner and internal team member on-boarding and creation of unique roles specific to optimization efforts.

• Developed Consumer-Target digital platform strategy, enabling internal teams to co-create product with the consumer and provided enterprise-wide benefits. Facilitating just in time two-way conversation between Target and the consumer. Resulting in 96% increase in consumer loyalty for Target-owned brands and 60% cost saving per project.

Group Manager – Technical Product Development Outdoor Living Furniture & Seasonal Products (2012 - 2014) Industry Title – Product Director

Established product quality strategies, ensured alignment of cross-functional leaders and hired, developed and retained product development team talent (3 direct reports, 16 indirect reports).

• Developed Target-owned brand products for $900 million-dollar seasonal businesses with over 40,000 products.

• Created Target-owned brand quality strategies responsible for driving product/market differentiation. Responsible to grow Target-owned brands and deliver on margin goals with appropriate product functionality and performance based on consumer needs identified via qualitative research.

• Developed and led critical strategic partnerships with Target’s Sourcing, Merchandising and Marketing teams. Created quality vision and aligned long-range product development with Target Sourcing Services leadership long- range sourcing plans. Reduced development timing by 4 weeks through strategic vendor partnerships by aligning to vendor core strengths.

• Coached 3 team leaders on the importance of qualitative consumer research, and implemented user testing in all categories, resulting in elevated product quality with 25% decrease in consumer complaints. Lead Product Development Manager Domestics Décor – Product Development (2010 - 2012) Lead Operations Manager – Product Development (2008 - 2010) Global Product Sourcing Manager – Target Sourcing Services (1999 - 2008) EDUCATION

Bachelors of Business Administration, Marketing and Management UNIVERSITY OF NORTH DAKOTA, Grand Forks, ND

PROFESSIONAL INVOLVEMENT

Minnesota PDMA (Product Development Management Association) VP of Finance 2014 – 2017 Sarah Singer-Nourie Leadership Coaching Program 2015 – 2016

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