Sharon Rizzo

SharonRizzo.com 847-***-**** ad4wvw@r.postjobfree.com Milwaukee, WI www.linkedin.com/in/srizzomarketing/

Summary

Corporate Communications Leader

Proven track record in driving +15% business results through innovative internal and external communication strategies for major brands like Allstate, the American Bar Association, and AbbVie.

Extensive experience managing complex corporate communications programs requiring strong collaboration with internal leadership and agency partners to meet and exceed expectations.

Experience

AbbVie Lake Forest, IL

Multichannel Communications Specialist 02/2023 – 12/2023

Enabled best-in-class digital engagement capabilities to improve UX for consumers of major brands, Skyrizi and Rinvoq, utilizing CRM, website, SEO/SEM, CDP, and performance media.

Implemented segmentation, customer journeys, content mapping, and data capture strategies to develop omnichannel brand blueprints and drive strategic decision-making.

Drove experimentation with A/B testing, personalization, and use case development to better understand consumer behavior. Implemented mobile-first strategies.

Foresight Commercial Insurance Milwaukee, WI

Channel Marketing Lead 07/2022 – 10/2022

Developed integrated Go to Market (GTM) digital marketing plans, including hyper-targeted campaigns, brand positioning, content strategy, and trade event activation.

Identified digital marketing touchpoints to improve CX while maximizing ROI.

Interstate Parking Company Milwaukee, WI

Director of Marketing and Communications 05/2021 – 05/2022

Introduced brand/product value propositions and activated digital marketing campaigns to expand brand footprint in highly competitive vertical markets.

Created segmentation strategy; mapped customer journeys/personas to inform media and content for website, sales collateral, email, search engine marketing/optimization (SEM/SEO), webinar, digital advertising, video, and RFP response proposals.

Synthesized complex AI smart technology concepts to align with market insights and developed simplified content targeting segmented audiences via digital assets.

Oversaw strategic partnership with national association and generated qualified leads from targeted prospects via thought leadership webinar, advertising, and social media.

Hire Counsel Chicago, IL

Director of Marketing and Communications 03/2019 - 07/2020

Developed and executed account-based growth marketing campaigns with a focus on digital content creation, event sponsorship, and sales proposals.

Successfully increased email marketing performance by +13% and grew social media followers by +37%.

American Bar Endowment Chicago, IL

Director of Marketing and Communications 11/2016 - 05/2018

Introduced and executed comprehensive communications strategies that doubled production of life insurance applications. Leveraged e-mail/CRM, A/B testing, personalization, and media optimization.

Successfully launched artificial intelligence feature to streamline the application process via an integrated multichannel campaign which reversed a 10-year decline in sales.

Sharon Rizzo And Associates Arlington Heights, IL

Freelance Consultant 08/2014 – Current

Established marketing firm; developed reputation-building marketing communications programs for CAMICO, Trusted Choice, and Journey Hospice Care.

Allstate Insurance Northbrook, Illinois

Senior Manager, Integrated Marketing and Corporate Relations 08/1998 - 07/2014

Built and managed cross-functional teams and agency partners in a highly matrixed organization to execute complex integrated marketing and corporate communications programs.

Managed field marketing programs including budget management, program management, stakeholder communications and asset creation for auto, home, motorcycle, and specialty product lines. Drove improved business results 3% to 15% in key markets.

Proactively addressed internal communication competency gaps and created Brand Voice curriculum. Trained 3,000 employees, resulting in a 19% sustained increase in communication effectiveness.

Created project management and budgeting process, and internal staff development program. Employee satisfaction improved 12 points. Crisis response time improved significantly.

J Walter Thompson Chicago, IL

Account Supervisor 05/1994 – 04/1998

Primary client liaison for Princess Cruises, Northwestern Mutual Life Insurance, and Dairy Management, Inc.

Saatchi & Saatchi Advertising New York, New York

Account Supervisor 03/1991 – 05/1994

Managed and supervised Northwest Airlines, L’eggs Products, and Playtex Apparel brands.

Skills & Abilities

Omnichannel Strategy, Multichannel Planning, CRM, Websites, Brand Development, Integrated Marketing Communications, Digital Marketing, Marketing Leadership, Reputation, Corporate Communications, Sales Enablement, Analytics, Content Development, Digital Media, Email Marketing, Search Engine Marketing (SEM), Mass Media, Ad Agency Management, Social Media, Measurement, Research, Strategic Partnerships, Thought Leadership, Regional Marketing, Distribution Channel Marketing, Direct Marketing, Employee and Customer Communications, Crisis Communications, Team Leadership, Go-to-Market (GTM) Strategy and Execution.

Industry Experience

Insurance, Financial Services, Consumer Packaged Goods CPG (Food & Beverage, Apparel), Pharmaceuticals, Travel & Tourism, Technology (SaaS), Trade Associations

Society for Insurance Research speaker on topic “Insurance Reputation in the Digital Age”

Insurance Institutes and CRM certifications (Marketo, HubSpot)

Education

BACHELOR OF ARTS COMMUNICATIONS UNIVERSITY OF MINNESOTA

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