KELLY KLEINMAN

Digital Content and Marketing Manager

818-***-**** ad4wv2@r.postjobfree.com

https://www.linkedin.com/in/kellykleinman/ THOUSAND OAKS, CA (Remote) EXPERIENCE

Digital Marketing Manager

MARKET MOTIVATORS/CAR MOTIVATORS

01/2022 - Present Remote

Produced and developed a successful B2B podcast Network as part of an overall content marketing and branding, B2B branding awareness campaign, the results of which netted 3 major auto manufacturer clients (Stellantis, Nissan & Infinity), tripling annual company revenue from 1 to 3 million & scaling up from 8 to potentially 2500 clients.

Successfully executed social media and SEO strategies for the enhanced brand visibility and net profit of our restaurant clients that lifted their (YOY) from 1.6 million to 2.4 million in one location, and 4 to 6 million in a 2nd location, both revenue records for each location. Social Media Growth: Led social content development & managed digital ad campaigns for clients and in-house that fostered a 35% increase in Facebook Group membership YOY for our company, and increased our client's social media views and engagement by 150%. Email Marketing: Implemented effective email marketing strategies to drive audience engagement and conversion with an average of 30-45% open rates and 8-9% CTRs. Campaigns have thus far increased client catering business by 20% as part of that overall revenue increase.

Set a client record with 240K video views and 40K votes on a special in-store promotion.

SEO Optimization Specialist: Implemented SEO strategies for Car Motivators and client websites with content writing, improving online visibility and delivering a major surge in above-the-fold, 1st page local and national ranking by focusing on listings, reviews & content. Directed successful Facebook ad campaigns, maximizing reach and engagement that led to record-setting customer engagement for one client and a 25% increase in FB leads for another client. Digital Content Manager

DEALERSHIP NEWS

05/2017 - 05/2020 Calabasas

Published DealershipNews.com with WordPress & Top Closer Magazine (Hard Copy syndicated to 27K dealerships at a 25% ROI) Built the fastest growing online automotive resource for dealers and vendors from scratch as the Content Director of

dealershipnews.com - 2nd ranked below Automotive News in SERPs for targeted keywords

Analyze and optimize website and social media performance, AB Testing of social media ads and posts lifted us to the #2 ranking car dealership resource on social media behind Automotive News. Buy and optimize digital media for maximum visibility and engagement that helped drive 50K unique visitors to our website monthly.

Sales and business development with key vendors and content providers that funded Top Closer Mag as advertisers Directed and oversaw a team of 20+ bloggers & videographers including vendors and automotive consultants to provide original, daily content targeting a wide array of automotive industry professionals

Produced video segments and graphic design for entertainment and educational purposes distributed across all social media platforms averaging 25,000+ video views per month at a .02 CPV. SUMMARY

Hard-working, client friendly, results-proven,

digital marketing professional with extensive

experience growing companies targeting B2B

and B2C. I have a proven track record in driving

revenue and leads through social media, SEO,

SEM, and video content strategies, with heavy

focus on client retention. I'm adept at

leadership, team collaboration, and conflict

resolution with a strong focus on client

retention and customer success. Skill sets

include writing great technical, creative,

entertaining, and informative copy while

delivering high-value results through best

practices and automation across all platforms.

Hopefully, you read this and think "Hire him

immediately!"

SKILLS

Adwords Automation Branding

Content Creation

Google Ads Certified Copywriting

Email Marketing Content Strategy

Google Ads Customer Retention

Google Analytics PPC SEM

SEO UX Social Media Ads

B2B LinkedIn Ads Facebook ads

social media marketing

Squarespace Team Leadership

Canva Adobe Express

Video Editing Networking

SMB Marketing Growth Hacking

Squarespace Website Design Asana

Graphic Design Upselling KPI

SEMrush

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EXPERIENCE

Digital Campaign DIRECTOR

DIG8TAL PARTNERS

12/2015 - 05/2017 Santa Monica

Responsible for deployment and ongoing management/direction of all digital campaigns including SEO, SEM (PPC), Social (Facebook), Pre-roll, Email, Google AdWords, and Content Generation Manage client's budgets and allocate funds accordingly to generate the best possible ROI

Analyze all data and implement changes to maximize campaign performance

Customer management

Client target were local SMBs

Built client base through sales from inception to 23 SMBs in just 120 days

20K monthly revenue from inception in 120 days

EDUCATION

Marketing

Arizona State University

Date period

Marketing

Ohio State University

Date period

Marketing

University of Cincinnati

Date period

PASSIONS

Video marketing and podcasting as

part of a wholistic marketing

strategy to shine a spotlight on

industry influencers and decision

makers that we want to do business

with.

AWARDS

Sports Illustrated (Record-Setting)

Promotion of the Year for the LA

Dodgers

PROJECTS & PODCASTS

Noted Clients have included:

NASCAR, Sony, LA Lakers, MGM,

MLB Hall of Fame, Universal

Studios, Allstate, LA Dodgers,

Wheel of Fortune

Date period Los Angeles

Special Promotion Branding Events

I developed a patented product that allowed

Fortune 500 companies to drive traffic to

their events and set a ticket sales record

with an LA Dodger promotion.

Producer and Host of the Prospect Blueprint

Podcast with MLB veteran Rick Dempsey

COVID-19 PERIOD

Self-Employed SEO Consultant

with Social Ordeals

Be ecks's Corp

05/2020 - 12/2021 Westlake Village, CA

SMB Digital Marketing & Advertising

Consulted local SMBs (restaurants, dentists,

retailers) on marketing and advertising

during the pandemic.

Helped Grow client revenues over 30%

which translated to net revenue increases

between 18-44%

Set clients up with listing, citation, GBP,

Google Ads, reputation and social media

management.

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