Taiwo Gbolade Ikotun

ad4wiw@r.postjobfree.com

PROFESSIONAL SUMMARY

Experienced Digital marketing professional with 5 years of successful sales experience in the technology and consumer good industry, including social media marketing, user engagement, and paid ads advertising. Skilled at building client relationships and identifying new prospects through effective communication, organization, and time-management. Possesses a proven track record of exceeding sales targets and executing tasks independently with a deep understanding of the benefits of technology to drive business growth. Passionate about educating and persuading potential customers to take action, with the ability to thrive in a fast- paced, target-driven environment. A dedicated and results-oriented professional committed to delivering exceptional sales results and driving business growth. EDUCATION

Babcock University

B.A History and International Studies

August 2016- June 2020

EXPERIENCE

Social Media Manager, Side hustle.ng inc - Ibadan, Oyo state Nigeria 01/2020 – till present

● Successfully increased sales through paid ads campaign and social media management

● Generated 300 leads, of which 70% converted through powerful call-to-actions, copywriting and email marketing

● Consistently achieved targets and was a top performer, ranking in the top 15% of my team.

● Created and implemented a customer referral program that generated 30 new customers and a 10% increase in sales within the first month of implementation.

● Conducted market research that helped identify a new target audience for the company, resulting in a 25% increase in sales within that demographic.

● Collaborated with the marketing team to develop a new product launch strategy that resulted in a 50% increase in pre-orders compared to the previous product launch.

● Utilized my skills in strategic thinking, communication, time management, and organizational ability to effectively manage multiple projects and prioritize tasks to meet deadlines.

● Analyzed data to make data-driven decisions and optimize marketing campaigns, resulting in improved performance and ROI.

● Worked collaboratively with cross-functional teams, including sales, marketing, and product development, to ensure alignment and consistent messaging across all channels.

● Negotiated a partnership deal with a prominent social media influencer, securing a collaboration for our new product line while staying within budget constraints. The

negotiation resulted in increased brand visibility, higher product sales, and a long-term brand advocate relationship.

Social Media Intern, Unilever Nigeria Lagos, Nigeria 01/2019 – 12/2019

● Generated online awareness of the new product through Instagram marketing

● Increased followership and sales on Instagram by 45% in my first quarter through user- generated content and engaging graphics

● Successfully implemented the right strategy to manage the Instagram account that produced more online visibility

PROJECT EXPERIENCE

Side Hustle.ng Instagram Campaign

● Developed online marketing strategies such as user-generated content, Google Analytics, and Instagram Analytics that improved product and services.

● Managed Side Hustle’s Instagram account that led to more customer engagement and follow-ups by 30%, and 70% converted leads that boosted online presence through engaging videos, reels, email marketing and good copywriting.

● Created a customer feedback survey and implemented it on the company's website, resulting in a 15% increase in customer satisfaction ratings and valuable insights for improving the company's products and services.

● Conducted a competitor analysis and presented findings to the management team, leading to the development of new product features that helped the company gain a competitive edge.

SKILLS

● Social media marketing

● Strategic thinking

● Market research

● Communication skills

● Time management

● Lead generation

● Salesforce CRM

● Email marketing

● Organizational ability (Outreach, Zoom, GSuite, etc.)

● Product management

● Marketing management

● Google Analytics.

● Office 365

Reference

Available upon request

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