PROFILE

EDUCATION PROFESSIONAL EXPERIENCE

SKILLS

CERTIFICATIONS

ad4wf3@r.postjobfree.com

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VALERIE OBOHO

Digital marketing specialist

Experienced digital marketing specialist with over 3 years of expertise in developing and executing comprehensive campaigns across SEO, PPC, social media, email, and content marketing channels. Analytically-driven with a proven track record of optimizing strategies to drive ROI. Skilled in industry-leading tools and committed to staying abreast of trends. Ready to deliver impactful results for your organization.

Salesforce Marketing Cloud 2021-2023

Strategy Development: Created comprehensive digital marketing strategies aligned with overall business objectives and target audience needs.

Campaign Management: Planned, executed and optimized digital marketing campaigns across various channels such as SEO, PPC, social media, email, and content marketing. SEO Optimization: Implemented on-page and off-page SEO techniques to improve website visibility, rankings, and organic traffic from search engines.

Access Bank PLC 2022-2023

•Email Marketing: Designed and executed email marketing campaigns, segmenting audiences, personalizing content, and analyzing metrics to improve open rates, click-through rates, and conversions.

•A/B Testing and Optimization: Conducted A/B tests on various marketing elements such as ad copy, landing pages, and email subject lines to optimize campaign performance and conversion rates.

IBM Autos 2023-2024

Marketing Consulting :Provided strategic guidance and expertise to businesses on digital marketing initiatives, conducting audits, developing strategies, and implementing best practices to achieve marketing objectives.

Marketing Analysis: Analized data from various digital marketing campaigns, interpreted insights, and provided recommendations to optimize marketing strategies and improve ROI.

BA Honours in Marketing

2016 – 2019

Msc Digital Marketing

2020 – 2021

Analytical Skills

SEO Optimization

Social Media Management

PPC Advertising

Marketing Automation

Content Marketing

Project Management

Communication Skills

Email marketing

Adaptability

Google Ads Certificate

Hubspot Content Marketing Certificate

Google Analytics Individual Qualification

(GAIQ)

Facebook Blueprint Certificate

Semrush Academy Certificate

Digital Marketing Specialist

Email Marketing Specialist

Digital Marketing consultant

Middlesex University UK

Berlin School Of Business & Innovation