Enrique Primo

SUMMARY

Highly accomplished executive with extensive international executive experience in planning, business development, sales, marketing & multi-channel. Experience in social and human services and diverse customers’ communication.

EXPERIENCE

Consulate of Mexico / Boise, Idaho

Responsible to lead and implement numerous programs that enable Mexicans to maintain ties with their places of origin and help them expand their sizeable contributions to the communities in which they live. Manage reports and budget.

Tasks and duties:

Provide consular protection and assistance with immigration, human rights, emergencies, educational opportunities, health guidance, criminal, administrative, work and family matters. Assistance to victims of domestic violence, or any other violent crime or abuse. Interview individuals and families by phone or in person to assess and define services and funding. Assistance and safeguard of the rights and well-being of persons that are ill or disable. Locating missing persons in the jurisdiction. Counsel to Mexican nationals facing criminal proceedings or problems, refugee advice. Determine initial financial support. Update on monthly clients and financial reports. Partnership with strategic partners specialized in human services, domestic violence, health, and legal. Institutional communications with the Mexican Secretary of Foreign Relations department and state and federal US agencies.

Business planning Mgr. AMERICAS / Hewlett Packard Company / Boise, Idaho

Responsible to lead HP’s marketing, sales and planning processes for the volume and commercial business in Latin America. Develop and implement the strategic framework which drives end user worldwide accounts and introduction strategies for all LA countries. Work with strategic partners for project and in country implementation.

Tasks and duties:

Introduce and control the corporate accounts funnel, processes for more than 10 countries in Latin America, creating regional standardization and the use of a global communication plan.

Coordinate the worldwide pricing processes and agreements.

Manage top 100 LA Global customers for Imaging and Printing Business.

Develop a new business process to improve current communication and accounts escalation among Latin Americas management, implementing it for cross functional organizations, monthly business dashboard.

Consumer Direct Mgr. LATIN AMERICA / Hewlett Packard Company / Miami, FL

Responsible of implementing business plan and strategies to deliver country volume and infrastructure, results through the leading and aligning of company teams as sales, call centers, marketing, supply chain, credit, IT, finance teams in the LA headquarters and 6 countries in the Consumer segment for the Direct sales motion.

Tasks and duties:

Quote management, price, and discount negotiation for LA consumer products.

Develop and follow up on regional and cross functional areas, specific 3-year term strategic planning.

Plan various call center sales and marketing plans to foster product demand to secure the direct consumer sales business. Lead the LA promotion processes for the consumer products for the call centers.

Sales & Marketing Mgr. LATIN AMERICA / Hewlett Packard Company / Miami, FL

Served as Latin America Sales Manager, responsible for the supplies business unit.

Tasks and duties:

Manage the monthly and annual sales & marketing planning for all the supplies product lines.

Channel sales & distribution management annual plans. Regional forecast planning negotiations.

Sales & marketing mgrs on direct report in 6 countries, Develop of annual plans for sales.

Work with Latin America customers and partners to drive business plans align with their plans.

Supplies Marketing Mgr. / Hewlett Packard Company / Mexico, City

Responsible for Latin America supplies business operation with excess of $ 600 M usd.

Tasks and duties:

Manage the monthly and annual marketing budget.

Latin America volume forecast negotiations regional product introductions for 8 countries.

Sales & marketing mgrs on direct report in 6 countries, Develop of marketing annual plans.

Narrative quarterly reports based on countries and customers’ requirements.

Group Marketing Mgr. / Grupo Cuervo (beverage Division of Grand Metropolitan LTD.) / Mexico

Responsible to run the business for local and international beverage (liquor / tequila) brands.

Tasks and duties:

Manage the product portfolio, including pricing, product intros, marketing investments, territory promotions, demand planning.

Publicity & Copy strategy coordination with Advertising agencies and market research (Nielsen).

Staff Supervisor / Procter & Gamble) / Mexico

Various positions held starting as plant line supervisor on the detergents (Ariel, Bold 3) production up to Industrial Engineering staff group.

Tasks and duties

Planning & production plans Line production supervision. Line balance projects Annual production and budget plans. Monthly operational reports and snapshots.

EDUCATION

Master’s Degree Escuela Jacobea de Postgrado

(Protocol and International Relations) 2023 - Current

Master’s Degree Instituto Tecnológico de Estudios Superiores 1986 - 1988

De Monterrey (ITESM)

M.B.A. México

(master obtained)

University: Universidad Autonoma Metropolitana 1980 - 1984

B.S. Industrial Engineer Mexico

(BS. degree obtained)

EXECUTIVE EDUCATION

Competitive Advantage University of Pennsylvania

Leadership Wharton Business School. PA 1996

Competitive Strategic Columbia University 1995

Leadership Columbia Business School. NY

Leadership Assessment PERCZEK Leadership Center. Miami Fl. 1995

HP management Hewlett Packard. US & Mexico. 1996 - 2023

LANGUAGES Spanish / English as second language

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