MANUELA GAVIRIA CATANO

647-***-**** ad4w3c@r.postjobfree.com www.linkedin.com/in/manuela-gaviria-advertising/ North York, Ontario, ON M2N 4N6

PROFESSIONAL PROFILE

Experienced digital media advertising professional with over 4 years in the industry. I've completed a postgraduate degree in advertising and media management with honours at Humber College. My strength lies in thinking creatively and outside the box. I'm deeply passionate about media and advertising, driven by a constant inspiration to unleash the power of creativity. Renowned for innovation, I excel in developing and executing impactful campaigns that captivate audiences, propelling brands to new heights. KEY SKILLS

• Brand Management and Excellent communication skills

• Content creation and management B2C/B2B

• Problem solver, Multitasking, prioritizing, and managing projects effectively in a fast-paced environment.

• Familiarity with SEO best practices (Meta Ads, Google Analytics)

• Proficient in Canva, Adobe InDesign, Photoshop, Illustrator, Premiere.

• Web design and Website Messaging with WordPress, Wix, Elementor, and e-commerce environment.

• Advanced Office Suite skills Microsoft Word, Excel, PowerPoint, Teams, SharePoint, and Adobe Acrobat.

PROFESSIONAL EXPERIENCE

Assistant Customer Service Present

Food Basic

Toronto, Canada

● Provide excellent customer service: Answer inquiries, address concerns, and offer product recommendations to enhance the shopping experience.

● shelves are stocked, products are organized, and aisles are clear for easy navigation.

● Participate in inventory counts, restock shelves, and monitor product expiration dates.

● Handle complaints promptly and professionally, finding satisfactory solutions to maintain customer satisfaction.

● Work closely with colleagues to coordinate tasks and maintain store standards in a positive work environment.

Media Relations Intern 2023

The Brander’s Brand

Toronto, Canada

Created captivating content including written posts, visuals, videos, and interactive media, resulting in a 30% increase in engagement for clients in the cannabis, real estate, and event industries.

Assisted in social media strategy, including metrics analysis and community engagement.

Monitored social media channels for relevant conversations, mentions, and trends, actively engaging with the audience to foster relationships and drive conversations.

● Facilitated branding photoshoots, managing logistics, talent acquisition, and creative imagination.

● Supported email marketing for client newsletters and product launches.

● Collaborated effectively with the branding team and contractors for compelling visual materials. Website Designer & Content Manager 2020 – 2021

Nubesti SAS

Medellín, Colombia

● Created and executed visually captivating website designs using WordPress best practices and user- centered design principles.

● Managed and maintained website content, ensuring accuracy, relevance, and timeliness.

● Executed creative brand design projects including logos, brand manuals, business cards, outdoor advertising, and e-commerce environment.

● Utilized content management systems (CMS- SEO) to create, edit, and publish website content. Social Media & Content Manager 2019 – 2020

Escala Ltda

Medellín, Colombia

● Developed comprehensive communication strategies to attain brand recognition and drive sales and conversion objectives. Developing communication plans and customer journeys.

● Generated diverse and imaginative monthly content tailored for various social media platforms, while efficiently allocating budgets across over four social media accounts, encompassing Google Ads, Facebook Ads, and Instagram and Email Campaign Content.

● Oversaw the construction and management of databases via high-performing landing pages, facilitating product and service promotion, and executing successful remarketing campaigns.

● Managed and curated blog content, controlled social media presence, crafted website messaging, composed email campaign material, and collaborated with a PR agency for press releases and announcements.

Real Estate Social Media Content Creator 2015 – 2016 AIS - Real Estate Consulting South America.

Medellín, Colombia

● Produced visually appealing social media posts and designed promotional content for t-shirts, cards, flyers, and internal stationery

● Collaborated closely with the director to ensure brand alignment with guidelines and objectives.

● Supported the management of social media accounts, monitoring engagement and analytics

● Facilitated effective communication and coordination with both internal and external stakeholders EDUCATION

Post Graduate Certificate – Advertising and Media Management Jan 2023 – Dec 2023 Humber College Institute of Technology & Advanced Learning, Toronto, ON Bachelor’s Degree – Communications and Journalism Feb 2012 - Apr 2017 Corporación Universitaria Lasallista, Medellín, Colombia TRAINING

Learning to Write for the Web 2023

Credential ID A 94085

Google Ads Search Certification 2023

Credential ID 74687045

Shopify Course in Domestika Online 2021

Certified by Domeska.com

Marketing Management Diploma 2017

Certified by Politecnico de Colombia

References

Available upon request

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