704-***-**** Peggy Glassman https://pglass****.myportfolio.com/

ad4w1k@r.postjobfree.com

Summary

Strategic Marketing Director, Branding/Rebranding Specialist, C-level Collaborator, Research/Insights Leader, Writer/Content Creator, Video Producer/Editor

Top-performing strategic and creative marketing executive with 20+ years leadership experience implementing effective multi-channel marketing strategies for national brands. I have a long-standing history of revealing insights and applying cost-saving strategies while increasing ROI. Recently managed the re-branding of a $200 M company.

Experience

SPARK Strategic Ideas (Charlotte, NC) Sept 2023 – Jan 2024

Account Supervisor

Developed and launched a successful PR/social media influencer campaign for a national grocery brand.

Managed select agency accounts and client relationships.

Led writers, designers, and developers on traditional and digital marketing deliverables.

Bonitz, Inc. (Concord, NC) Nov 2022 – June 2023

Marketing Manager

Re-branded the $200+M company: performed competitive research and analysis of 14 markets to determine the company’s new brand identity and tagline.

Led brand planning, strategy, insights and campaign architecture.

Collaborated cross-functionally with C-level executives.

Created new logo, wrote the new “story” and produced 3D announcement video: https://vimeo.com/showcase/10486780 https://www.youtube.com/watch?v=ov0FNYgpwLE

Managed a full-time Marketing Coordinator and Freelancers.

Managed website, written and video content, SEO, landing pages, intranet, social media, press releases, ad publications (design and media buy), and email marketing via Mail Chimp and Greenenvelop.

Served as Planning Committee member for Annual Sales Meeting & Trade Show, May ’23; Created event themed logo, managed strategic planning, swag and promotion budget, invites/registrations, collateral, AV, event signage, hired and directed videographer.

Re-structured company’s marketplace: upgraded promotional items and apparel options; Proactively negotiated with vendors for special orders.

Recognized by multi-department committee and presented the GOAT Award, May 2023.

We Sell Mats (Mooresville, NC) Nov 2021 – Nov 2022

Content Manager

Developed touchpoint marketing campaigns coinciding with customers’ journey.

Partnered with Sales Channel Manager to define metrics driven marketing plans.

Aligned/ensured strategy between social, creative and digital marketing agencies.

Managed email campaigns via Klaviyo; Wrote strategic copy and designed DTC and B2B emails; managed customer segmentation.

Led content strategy during migration from Big Commerce to Shopify website platforms. Identified UX weaknesses, developed meta fields, chose all images and graphics for the site; incorporated apps for maximum functionality.

Produced product videos and internal-team videos.

ACME Digital / Lasso Moon (Mooresville, NC) May 2012 – Nov 2021

Owner

Partnered with business owners and CEOs; delivered competitive marketing services including branding, PR, advertising, content development, strategic planning, 2D animation, video production.

Leveraged customer research, personas, and journey maps to plan channel strategies.

Brought 5000% YoY growth in social media revenue for Brighter Blooms via new creative strategies, content and video production.

Increased revenue 30% in one year for fastgrowingtrees.com through strategic content development: branded video campaigns, online content and social media campaigns.

Managed external agencies, resulting in 120+ new product web pages, 20+ revised pages and timely relevant landing pages for Fast Growing Trees.

Streamlined client communication, automated marketing and tracking via Hubspot.

Collaborated with DC Marketing Firm (Fathom Creative) as UX Designer and Content Manager for Fortune 500 accounts. Increased website visitor traffic for DECA by 300% in one year.

Managed two Account Executives and a Copywriter; Hired freelancers and contractors.

Rebranded Doggett companies (Doggett Concrete, Mositure Loc, CMP) with simultaneous new website developments, content creation, social media, PR and Customer Appreciation Events.

RITZ Marketing (Charlotte, NC) Nov 2010 – May 2012

Account Executive

Managed three main accounts: Dale Jarrett Foundation, Selphyl and Nissan of Chesapeake.

Served as proactive and trusted partner with Owners/C-leaders to develop yearly and quarterly plans based on market research.

Created SOW and tracked milestones, agency for both creative team and client.

Managed budgets; incorporated value-added services where relevant and beneficial.

Created CREATIVE, out-of-the box campaigns for web, brochures, and TV.

Managed National Sales Event for Selphyl.

Developed and presented presentations for new business opportunities.

RITZ Marketing (Charlotte, NC) July 2008 – Nov 2010

Creative Services Director

Wrote content and managed production for 25 Penske Automotive Dealerships monthly.

On-Location Producer and Director for all agency TV and video projects, locally and nationally.

Owned production schedule. Directed the workflow of Graphics and Animation Departments.

Managed content, accuracy and deadlines for all creative that was developed in-house, including: Web content, scripts for TV and Radio (w/legal compliance,) outdoor billboards, direct mail campaigns, and print ads.

Additional Work Experience:

WBTV/CBS (Charlotte, NC) May 2000 - July 2008

Creative Services Producer

WTOC/CBS (Savannah GA) August 1995 - June 2000

Creative Services Producer

13 years combined experience working in television; writing and producing commercials, long-form programs (from 30 min to 2 hours), live events and news content.

Education:

Bachelor of Science (BS) Western Carolina University

Technical Competencies

Microsoft 365

Mac

Windows

WordPress

BigCommerce

Shopify

WIX

Hubspot

Adobe Creative Cloud

Sharepoint

Klaviyo

Constant Contact

Greenvelope

Vyond

SEMrush

Google Analytics

Asana

Cannon DSLR

Sony A6400

Ai

Actively learning AR, Blender

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