ROBIN

TALLANT

www.linkedin.com/in/robintallant

917-***-****

ad4vwo@r.postjobfree.com

PROFESSIONAL SUMMARY

Accomplished professional with expertise in developing and implementing marketing strategies. Forward-thinking, intelligent, resourceful manager whose agility capitalizes on emerging trends in approaching marketing challenges. SKILLS

• Brand Management • Strategic Planning • Budgeting, Financial Oversight

• Digital Marketing • Content Creation • Revenue Generation

• Event Planning and Execution • Member Development • Project Management

• Social Media • Marketing Campaigns • Marketing Strategy EXPERIENCE

RIMS, the Risk and Insurance Management Society Remote Director of Marketing, June 2022 - September 2023

Senior Marketing Manager, September 2021 - June 2022 RIMS is a professional association that provides 10,000 risk practitioners across 80 global chapters with content, resources, education and networking opportunities to successfully manage risk within their organizations and advance their careers.

• Oversaw the design and delivery of all print, digital and video marketing collateral, ensuring brand and messaging cohesion across assets

• Created communications plan to launch the rebrand of RIMS Annual Conference & Exhibition to RISKWORLD

• Designed and executed marketing campaigns for RISKWORLD and RIMS Canada Conference, RIMS two largest conferences with a combined total of 10,000 attendees in 2023. Partnered with an agency to develop digital advertising campaign that generated 1,517 registrants, generating $1.9 million in registration revenue

• Developed annual membership strategy that included recruitment, retention and recovery activities, generating over $2.5 million per year in revenue, an increase of 8%

• Oversaw all outbound marketing initiatives, email promotions, direct mail, product launches, social media, advertising, community marketing and website content

• Created formalized social media strategy and managed 7 profiles across RIMS and RIMS Canada accounts. Grew followers to 200,000 across LinkedIn, Facebook, X (Twitter) and Instagram

• Led planning and execution of digital marketing activities, including the introduction of automation initiatives, inbound marketing and conversion tools; launched automated renewal and new member onboarding campaigns that improved renewal rate by 10%

• Built and managed budgets and held direct P&L responsibility for approximately $6.5 million in revenue

• Identified and implemented operational efficiencies such as new email and marketing automation platforms, staffing recommendations; provided project management as needed

• Managed digital library of categorized content that captured and reported on key data points for all downloads, providing thousands of segmented leads for various products and events

• Led and managed a dynamic marketing team of five professionals, providing strategic guidance and mentoring to ensure the successful execution of marketing initiatives Marketing Manager, November 2006 - October 2021

• Planned and executed marketing initiatives to strengthen client base, drive revenue and launch products to market; included copywriting, advertising, email, landing pages, voicemail, social media and direct mail

• Crafted marketing material and content in consistent tone and brand voice

• Led execution of all member engagement activities, calls for volunteers and recognition programs

• Conducted market research via numerous surveys per year for Risk Management magazine and the Society, including the large-scale annual Benchmark Survey

• Drive event registrations, ranging from large conferences to intimate roundtable discussions

• Created innovative marketing solutions collaborating with colleagues and senior executives Wank Adams Slavin Associates LLP New York, NY

Marketing Manager, April 2003 - November 2006

WASA is a multidisciplinary architecture and engineering practice based in New York City. Produced business development package proposals, tracked press coverage, and created corporate content management catalog for easy creation of presentations and proposals.

Mercator Software New York, NY

Partner Marketing Manager, September 2000 - May 2001 Part of five-member team that transitioned new partners into partner program and managed existing partners to increase revenue and lead generation for a B2B integration software. Developed business plans and implemented marketing efforts with partners, including press releases, sales presentations, web casts, seminars and joint promotions.

EDUCATION

Bachelor of Arts—Journalism, University of Maryland, College Park

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