DANIEL J. GOLDSTEIN

p: 201-***-****

e: ad4v8f@r.postjobfree.com

danieljgoldstein.com

V&R COMMERCE

Freelance Art Director / September 2023 – Present

• Designing unique visual concepts for Coca-Cola/Sprite’s wide scope of sports marketing.

• Developing print/OOH marketing pieces for NCAA, HBCU, PGA, NASCAR, and USA National Men’s/Women’s Soccer.

• Responsible for preparing and maintaining client facing presentation decks and involved in presenting work to clients. BERLIN CAMERON/VMLY&R

Senior Art Director / October 2021 – March 2023

• Involved with the day to day needs of the client as well as the long term strategic planning.

• Led my team in developing all website and digital assets for Natural American Spirit. Including the creation of 10 sub pages, a full site-wide 40th-Anniversary re-skin, interactive on-site games, contests, banners, and video content.

• Responsible for all Wild Turkey and Longbranch Bourbon social content across most social media platforms. UWG (UNI WORLD GROUP)

Freelance Art Director / January – April 2021

• Worked on and produced work for Goose Island IPA, Rocket Mortgage, Under Armour, Amazon.

• Designed logo and subsequent print needs for an Under Armour initiative that aims to support and spotlight up and coming black artists.

• Concepted and contributed to three 30: second spots for Rocket Mortgage.

• Responsible for creating the framework and designs for a majority of client facing agency keynote presentations. MAJOR LEAGUE SOCCER

Integrated Graphic Designer (Contract) / February 2019 – October 2019

• Designed and produced promotional communications for the 2019 Season, Playoffs and MLS Cup;

• Contributed to the creation of 2019 season’s design language and style guides.

• Implemented across a 360 marketing campaign including online/mobile communications, traditional print/OOH and various supporting collateral assets.

WME/IMG ENDEAVOR

Senior Graphic Designer/ January 2018 – January 2019

• Created and produced designs for activation events and experiential marketing for numerous USAA collaborations and sponsorships

• Collaborated on creative for the NFL’s Salute to Service initiative including all in-stadium signage, collateral pieces and an Official Salute to Service minted coin.

• Coordinated with brand team to design and produce creative assets for the USAA sponsored Army-Navy Game.

• Worked closely with the San Antonio Spurs to design and produce bespoke creative assets for USAA sponsored events.

• Lead designer for a USAA sponsored concert series held at 9 military bases across the United States.

• Worked closely with West Point Military Academy and the US Naval Academy to create unique logo sets for their annual college football rivalry sponsored by USAA. BLOOMBERG

Graphic Designer: Print and Digital Production Team / April 2015 – December 2017

• Half Graphic Designer & half production artist. Involved with projects from first stages of design and development, vendor collaboration, printing oversight and quality control.

• Involved with designing for multiple facets under the Bloomberg Umbrella including D&I, Philanthropy, BNEF, Tech, BCause, Careers, Sustainability and more. Each initiative and each project therein, all adhered to a unique design languages and

(sub) brand guidelines. Design and production pieces ranged from standard single page ads, postcards, digital assets, SWAG bags, company brochures, keynote presentations, wall spanning vinyl murals and two separate chess sets?!

• Led the design effort for the company-wide picnic, managing the design and production of all event signage and subsequent collateral PUBLICIS KAPLAN THALER

Art Director/Sr. Art Director 2007-2014

• US Bank: Strategically created campaigns for the small business lending branch. Our concept was chosen for a :30 Super Bowl spot which included rolling out a corresponding print campaign and OOH installation

• Aflac: The lead creative team for Aflac for Brokers, creating and presenting new campaign initiatives every year. Lead designer for Aflac B2B sales tools and promotional pieces,involved with forwarding brand strategy. Was an integral part of the website rebranding team which took home a handful of awards.

• Wendy’s: Integral role in winning the business pitch in 2009, producing half a dozen television spots. Responsible for the oversight and creative input for all food footage shots.

• Trojan: Designed an award winning spread for their Vibrating Ring. Designed and executed on OOH pieces launched in over 100 college campuses nationwide.

• Sheraton: Developed designed and of new digital banner campaign. EXPERIENCE

EDUCATION

SYRACUSE UNIVERSITY

Bachelor of Fine Arts

CREATIVE CIRCUS PORTFOLIO SCHOOL

Art Direction

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