Marketing Manager Social Media

Anam Momin

**** ***** **, ******, ** ***** Open to Relocation to NY & CA

Cell: 713-***-**** • email: *********@*****.*** • linkedin.com/in/anammomin

PROFESSIONAL EXPERIENCE

Momin Capital Group Multifamily Investments Houston, TX Oct 2023 - Present

Asset Manager and Investor

●Conducted deal underwriting, competitive analysis & financial due diligence for 10+ multifamily properties, averaging $30 million per deal

●Evaluated 5 key Houston submarkets as per the buy box by studying reports from Yardi, Trepp, Costar & MRI for a quantitative analysis and doing property tours for a qualitative analysis

Social Hall https://socialhallhq.com/ Houston, TX Jan 2022 – Present

Social Hall is an online concierge dating platform for modern Muslim daters 18+ looking for a long-term relationship

Marketing Manager

●Launched a 0 to 1 product, an e-commerce web & mobile matchmaking platform, from ideation through validation and shipping of MVP in 6 months after defining the product vision to connect faith-based daters

●Acquired 900+ active users within first quarter of launch under a $5K budget

●Increased ROI on 2 most profitable lines of service by 200% and 150% respectively within Q2 by establishing a robust UX research feedback loop including 200+ member interviews, surveys and A/B testing

Omnichannel Product Marketing

●Drove 700+ applicants to site by designing email marketing campaigns that leveraged keywords from market research, representing a 38% conversion from email recipient to applicant

●Grew Instagram base by 900% from 100 to over 1K followers over first quarter of launch by designing interactive social media content and encouraging brand awareness digitally & through word of mouth

●Boosted conversion rate from basic to premium customers by 27% by launching UI experiments on the member portal informed by analytics such as unique users, bounce rate and average session length

Product Management: Design & Development

●Built a tech stack based on React, Python and MongoDB for responsive website hosted on AWS by hiring and leading a team of 8 offshore backend and frontend engineers to prioritize and execute 75 user stories

●Set the creative direction for the brand and ideated with 3 designers to produce customer personas, user flows, wireframes and responsive web designs on Figma to meet the expectations of the engineering team

BPM LLP San Francisco, CA Dec 2020 – Jan 2022

Strategy Consultant

●Increased profit margin by 45% on B2B SaaS media client projects by shipping an AI-based whitepaper automation product from concept to launch to expedite contract analysis and memo composition process

PwC Houston, TX Sep 2018 – Dec 2020

Strategy Consultant

●Decreased operating expenses by 53% on divestiture client projects by implementing a SQL-based divestiture automation product; this entailed designing wireframes, prioritizing feature requirements and creating an interactive Tableau dashboard

EDUCATION

New York University Stern School of Business, New York, NY

Bachelor of Science; Major in Finance May 2018

Master of Science; Major in Accounting Aug 2018

SKILLS

Customers: Competitive Analysis, Journey Mapping, Constant Contact, ActiveCampaign, Salesforce, UI/UX

Product: SEO, Prototyping, Go-To-Market, Digital Marketing, Figma, Adobe (Illustrator, InDesign, Photoshop)

Project Management: Trello, Monday.com, Roadmapping, Feature Prioritization, Agile, Managing Stakeholders

Data Analysis: HubSpot, Google Analytics, Excel, SQL, Tableau, Sales Operations, Data-Driven Decisions

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