Jesus Tellez

*** *, *********, ******, **, *****

Email- ad4v09@r.postjobfree.com

SEO Portfolio: https://hotelresortdiscounts.com/

PROFESSIONAL SUMMARY:

Over 13 years of experience touching on a variety of digital aspects in Online Marketing, with a fine-tuned focus and passion for organic, quality, holistic white hat SEO.

Strategy, Management, Execution, On-Page, Off-Page, Technical, Content Creation, and Development as well as many other aspects and activities make up my Digital Experience & Expertise in Search Engine Optimization.

Understanding the necessary milestones in SEO Planning the correct order for executing those milestones, mastering keyword research, content creation, & competitor analysis, and implementing campaigns to aggressively dominate top-paid positions.

CORE STRENGTHS:

Search Engine Optimization SEO:

Competitive analysis with keyword research, Gap analysis

Keyword analysis for emerging topics, industry trends, and user intent

Google Analytics, Adobe Analytics, BrightEdge, Conductor, Keyword Planner, Deep Crawl, AHrefs.

Technical SEO, WordPress Development, Content Marketing, Link Building, On-Page SEO

DIGITAL MARKETING:

Social Media, Landing Page, Lead Gen

Email and Newsletter campaigns

Project collaboration with multiple business units

TECHNICAL SKILLS:

Advanced: Word, Excel, PowerPoint, Outlook, Visio.

Graphics: Adobe Photoshop and Illustrator.

Search Engine Optimization: WordPress, SEO campaigns, blog writing, social media, keywords, and HTML 5 and SQL.

Marketing: Copywriting, advertisements, brochures, mailings, press releases, and presentations.

SEO TOOLS:

Screaming Frog

Asana

SEMrush

Google Analytics, GSC, and G.M.B

Yext Listings Management

Google Drive

Looker (Google Data Studio)

EDUCATIONAL QUALIFICATION:

California State University, Fresno, CA

Bachelor of Science in Business Administration – Computer Information Systems Option

PROFESSIONAL EXPERIENCE:

Ozelot Media, Fresno, CA January 2024 to Present (Remote)

SEO Manager

Perform website audits.

Put presentation decks based on the website audits.

Implement the technical, on-page, and off-page tasks such as:

Cleaning up technical errors and warnings.

Fixing website speed issues, including security issues.

Implementing appropriate title tags and meta descriptions.

Perform keyword & content research for blogs.

Cleaning up W3C errors.

A variety of other SEO tasks.

Environment: PHP, SQL, WordPress, SEMrush, Screaming Frog, Google Analytics, Google search console, Google My Business, GTmatrix, SEO Quake, UberSuggest, SEO Powersuit, Lighthouse, HTML5, Schema, Similar Web, Google Trends, Google Keyword Planner, Yoast, Rankmath, Cloud Player, Yext, Brightlocal

Aras Corporation, Andover, MA December 2022 to October 2023 (Remote)

SEO Specialist

Created a presentation deck for the www.aras.com SEO strategy.

Implemented On-page SEO on over 900 web pages.

Implemented a content blogging strategy.

Implemented technical changes, including adding a C.D.N.

Drove 30% ARR growth in 6 months.

Environment: PHP, SQL, WordPress, SEMrush, Screaming Frog, Google Analytics, Google search console, Google My Business, GTmatrix, SEO Quake, UberSuggest, SEO Powersuit, Lighthouse, HTML5, Schema, Similar Web, Google Trends, Google Keyword Planner, Yoast, Rankmath, Cloud Player, Yext, Brightlocal

SEO Manager, Digital Standout, Calabasas, CA October 2018 to May 2022 (Remote)

Assigned & managed technical SEO audits.

Assigned & managed technical SEO issues, as well as speed and security issues.

Performed content and keyword research.

Assigned blogs to writers based on SEO guidelines.

Developed & executed the SEO campaign for each account.

Worked with developers to implement service pages.

Kept track of KPIs for monthly reports.

Environment: PHP, SQL, WordPress, SEMrush, Screaming Frog, Google Analytics, HTML5, SEO Quake

SEO Manager, Solutions by Design, Clovis, CA November 2017 to September 2018

Used tools such as SEMRRUSH, Screaming Frog, & Website Auditor to fix technical errors and warnings on our client web pages.

Developed and managed the digital marketing strategy for the business.

Used tools such as Google Analytics and Rank Tracker to generate monthly reports for our SEO clients.

Used Google Webmaster tools to help clean up crawl errors.

Used .htaccess and robots.txt files to configure settings on websites.

Used structure data to mark up web pages.

Used tools like Gtmetrix, Google page speed tool, and pingdom.com to improve web page speed and performance.

Managed Google My Business accounts for most of our clients.

Performed Keyword research and keyword mapping for our clients.

Optimized web pages title tags, meta descriptions, <h1> tags, and page content to target keywords.

Create landing pages to target location-specific keywords better.

Environment: PHP, SQL, WordPress, SEMrush, Screaming Frog, Google Analytics, Google Trends, Google Keyword Planner, Yoast, Rankmath, HTML5, Google Webmaster

SEO Specialist and Web Merchandiser May 2017 to November 2017

Inline Distributing, Sylmar, CA

Perform competitive research analysis

Perform keyword research

Make updates to the current website

Setup landing pages for some of our domains

Clean up product descriptions, dimensions, weight

Generate Excel Vlookup reports

Help plan the Onpage and local SEO strategy

Communicate with some of our vendors

Environment: HTML5, SQL, PHP, Onpage SEO, SEMrush, Google Analytics

SEO Specialist Jun 2016 - May 2017

A-list Signs and Banners, Fresno, CA

Improved page speed and y slow scores

Cleaned up errors and warnings such as 301 redirects, broken links, missing title tags

Performed keyword research.

Performed link building by reaching out to other webmasters in the same industry & also

submitting links to reputable directories.

Reorganized content to target our keywords, such as meta tags, articles, and title

tags.

Analyzed progress with Google Analytics, Gtmetrix, and tools, pingdom

Installed and configured a CDN, WAF, and SSL certificate.

Researched new SEO trends such as Accelerated mobile pages for mobile.

Environment: Gtmetrix, PHP, HTML5, SQL, Rankmath, Google Analytics

Web Developer May 2016 - Jul 2016

Cando West, Oakland, CA

Learned test-driven development using Codeception, RSpec, Mocha, and Chai.

Built out an API endpoint using NodeJS and ExpressJS.

Utilized Cloud 9, Ubuntu, and the Linux Terminal for development.

Paired Programming

Used Mailchimp to set up a campaign for www.firstclassci.com.

Environment: NodeJS and ExpressJS, HTML5, PHP, SQL, Linux

Front End Developer Feb 2016 - May 2016

InfoObjects Inc. San Francisco Bay Area

Responsible for the implementation of the presentation tier on a single-page application.

Contributed to the creative process by determining browser or other client-side

technology recommendations and guidelines.

Used HTML5, CSS3, Sass/SCSS, Gulp and VanillaJS on https://welcome.wf.com/together/

Attended daily and weekly team meetings to discuss project progress.

Used Photoshop and Illustrator to take a PSD design and convert it into a webpage.

Used Git Version control.

Environment: HTML5, CSS3, Sass, VanillaJS

SEO Analyst/ Web Content Manager Jun 2015 - Feb 2016

OrangeGleam.com, Fresno, CA

Provided front-end consulting services to California State University Fresno, Bitwise Industries, SHIFT3 Technologies, and non-profit entities.

Performed OnPage Optimization such as shrinking URLs and adding relevant keywords.

Made websites responsive to look good on mobile, tablet, and desktop computers.

Helped business owners edit content on their WordPress and Joomla websites.

Tested and improved website code and performance using tools like W3C Validator and

Gtmetrix.com

Environment: WordPress, PHP, HTML5, Gtmetrix, SQL, Screaming Frog, Google Analytics, Google search console

Web Content Manager Aug 2012 - Jul 2015

Fresno State, Fresno, CA

Created, updated, and maintained the university's external website using OU Campus CMS which is based on XML. (http://www.fresnostate.edu)

Ran accessibility reports through HiSoftware Compliance Sheriff to fix accessibility issues.

Converted existing website content to responsive website content.

Managed content changes utilizing HTML4, and later HTML5, CSS3, and JavaScript.

Helped train users in the CMS system.

Environment: HTML5, CSS3, JavaScript., XML

SEO Specialist, Kerman, CA Aug 2010 - Jul 2012

Kerman Naturals

Reached out to other webmasters to create a link-building campaign, also submitted

links to directories, and free blog comments.

Performed AB testing with Google Analytics for the main website

Optimized webpages to be more SEO friendly.

Fixed Title, Description, and < H1> tags to

contain relevant keywords

Setup a Google My Business profile for the business

Built and optimized an E-commerce website with Virtuemart.

Worked on several CMS projects with Joomla and WordPress.

Environment: Google Analytics, Joomla, WordPress, HTML, PHP, SQL

Web Designer Aug 2008 - Jul 2009

Rewebbed, LLC, Fresno, California

Took Photoshop PSD designs and converted them to webpages.

Built websites using Joomla, HTML, CSS, Photoshop and Illustrator.

Environment: Joomla, HTML, CSS, Adobe Illustrator, Adobe Photoshop.

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