Imari Searles-Harper

Senior Graphic Designer

Pontiac, MI 1-810-***-****

ad4uv5@r.postjobfree.com marimadeit.com www.linkedin.com/in/imari-searles-harper WORK EXPERIENCE

BRAND & SOCIAL MEDIA MANAGER // Sendwell, Inc., Troy, MI 04/19/2020–Current

● Managed Hootsuite scheduling to represent the brand as well as the B2B, B2C and DTC brands within the company increasing conversions to products posted by 29.8% and increasing both likes and shares across Facebook and Instagram by 41.6%

● Provide guidance to enhance online presence in all aspects of social media and engagement along with public relations as needed while managing existing social media marketing platforms through various analytics reports and insight model prediction programs

● Create and manage the overall image in a cohesive way to achieve our marketing goals with the creation and use of a brand guidelines that was then shared and implemented across the company

● Build and continuously optimize social email campaigns and SMS flows to support brand acquisition, retention targets and goals within Shopify, Klaviyo, Flowio and Mailchimp

FREELANCE GRAPHIC DESIGNER // Contract, Metro Detroit, MI 09/06/2015–04/19/2021

● Created and A/B tested successful website landing pages for local events and mid-sized organizations that lead to an increase in conversions by an average of 48.3%

● Designed both print, apparel and digital assets for display, social media posting, and email marketing that helped to foster a business relationship resulting in many long term projects thereafter

● Collaborated with leaders in the community and start-up organizations to help them achieve brand recognition and more reach with their target demographics

● Edited and produced both photography and video assets with Apple, PC, Adobe Photoshop, Premiere Pro and After Effects for both social media and longer form content applications

GRAPHIC DESIGNER // ABC Warehouse, Pontiac, MI

08/12/2019–03/04/2021

● Designed over 150 unique eCommerce landing pages for many of our offered product lines as well as many of our sister brands that fell under the broader company umbrella

● Created pop-ups, posters, banners and other print assets made to be specifically displayed alongside store entryways, products and POS areas leading to a 31% increase in sales on average

● Produced weekly bifold and trifold circular advertisements containing anywhere from 125-250 products that were sent out to newspaper distribution centers

● Communicated with various departments and teams to be able to analyze their reports on which products were approved for certain advertisements WORK EXPERIENCE CONTINUED

OPERATIONS SPECIALIST // United Wholesale Mortgage, Pontiac, MI 08/04/2018–08/12/2019

● Drove client relationships with targeted personalized email marketing deployments to brokers and broker shops that lead to a direct increase in conversions by 27%

● Collaborated with upper leadership to work towards developing an array of innovative new email templates with refreshed graphic assets that would be more appealing to the specific broker shop’s target demographics

● Acted as both a culture and brand representative through leadership in organizations and groups within the company that included as many as 800 participants

● Communicated with broker and broker shops to create a suite of product offerings that would work most effectively for their particular broker shop and targeted demographics

GRAPHIC DESIGNER // American Axle Manufacturing, Inc., Detroit, MI 11/12/2015–08/04/2018

● Created innovative and visually appealing graphic concepts for various event branding, international job fairs, building wraps, including promotional materials, advertisements, and digital content, ensuring alignment with the brand identity and marketing objectives

● Worked closely with the rest of the marketing team to understand campaign goals and design collateral that effectively communicates key AAM messages, promotions, and branding initiatives

● Kept up-to-date with current design trends, automotive industry developments, and competitor strategies to bring fresh and relevant ideas to all design projects

● Produced both print and digital-ready graphic assets, considering specifications for various mediums such as social media, websites, print materials, and vehicle wraps, ensuring high-quality and consistency across all platforms EDUCATION

Oakland University, Rochester Hills, MI

BACHELOR OF ARTS, GRAPHIC DESIGN

Description:" Develop graphic designs for training and communication materials including, but not limited to web-based courseware, printable materials, websites, displays, and other media. " Work with Brand and Performance Institute Development Team to ensure communications have a consistent look and feel with overall brand creative and customer touchpoints. " Receive briefs and specifications from Performance Institute team leads and agree on achievable deadlines. " Manage workload and prioritize projects in line with agreed critical path, communicating any potential slippage. " Ensure designs meet objectives prior to handover for sign off. " Progress to final design following amends and handover in agreed format or implement online where appropriate. " Keep up to date with new technology, software and systems. " Assist with retouching tasks, including cropping, resizing, color manipulation, and removing artifacts to be compatible with project and legal requirements. " Develop specifications, coordinates, schedules and facilitate printing and production services. " Researches, evaluates, and forecasts trends in commercial printing technology and processes; provides direction and support during schedule interruptions to accommodate urgent requests. " Provides consultation and assistance to internal stakeholders during project development regarding the printing production process including how to coordinate and facilitate the project's requirements in a timely manner, formulating and preparing print requests, choosing appropriate paper and ink/color combinations, and the impact of choosing the appropriate paper quality for the finished print job; recommends various printing techniques; recommends cost reducing methods as well as cost analysis and timeline impacts for specified projects; acts as a resource to advise appropriate printing and production methods to meet print needs within budgeted goals; coordinates and manages printing and production requirements with outside vendors as necessary. Requirements: " 5-10 years of combined education, training, and experience which demonstrates ability to perform the duties and responsibilities as described, including experience working as a lead in business printing and production needs; extensive customer service experience; experience in print and production cost analysis; maintain a positive relationship with the internal printing and purchasing departments. " A degree in graphic design or a related field is a plus. " Have a strong proficiency in the Adobe Creative Suite, Microsoft Word and PowerPoint. " Understand the importance of branding and visual communications. " Have strong proofreading skills and an eye for design and layout. " Be energetic, creative, proactive, goal-oriented, and passionate about your job responsibilities/position. " Knowledge of Print shop operations including the relationship between graphic artwork, offset and digital printing, and printing products; procedures for estimating job costs, supplies, and related materials and resources; maintaining print schedule formats to project needs; standard software applications and desktop publishing programs including Adobe Creative Suite, Microsoft outlook, Excel and other related programs. Experience in Web design and development.

Good oral communication skills.

Ability CERTIFICATIONS to work collaboratively and collectively in a team environment. Cornell University Lake Michigan College

DIGITAL MARKETING GRAPHIC DESIGN

2012 2011

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