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Objective

Account Director/Supervisor position that uses my marketing, digital and project account management skills and enables me to use my 15 years of experience with digital and integrated marketing, shopper marketing, advertising agencies and sales management on a variety of Fortune 500 clients and programs.

Skills and Abilities

Marketing Skills

Digital Project Manager working on websites, mobile apps, e-commerce, social media, SEO and advertising projects

Project/Account Supervisor/Manager for SC Johnson, Team Unilever Shopper Marketing and FSI’s for brands such as Dove, Good Humor, Suave, and Country Crock.

Account Management of brands from Glade, Method, Shire, Coca-Cola, Miller Lite, Brown-Forman Beverages, ConAgra Foods to McDonald’s.

Responsible for developing, optimizing, and analyzing PPC, SEO and e-mail marketing campaigns for Fortune 500 and non-profit clients.

Designed, developed and implemented marketing and digital campaigns, programs and promotions.

Develop customer segmentation approach to identify and engage through a digital and email marketing.

Evaluated target markets and proposed marketing strategies.

Managed all phases of digital projects and interactive projects; monitored production teams; oversaw print and digital operations and coordinated promotional process.

Conducted surveys and analyzed results.

Business Administrative and Management Skills

Established and improved client communications; maintained ongoing client relationships.

Led teams; chaired committees; initiated volunteer events and activities.

Managed budgets from $10,000 to 4 million for projects.

Experience

Advantage Solutions/Edge Marketing, Remote (July 2021-March 2023

Account Supervisor

Collaborating with client, strategy and creative to develop creative briefs for SC Johnson and Method shopper marketing needs for Grocery Accounts for Kroger, Meijer, Albertson’s, HEB, Publix

Manage project scope and budgets.

Analyze program results, summarize findings, and recommend program enhancements and improvements going forward.

Freelance Marketing Consultant 2007-2021

VMLYR, Remote (Feb.2021 – July 2021)

Account Supervisor

Collaborating with client, account, strategy and creative to develop creative briefs for Unilever’s shopper marketing needs.

Manage project scope and budgets.

Analyze program results, summarize findings, and recommend program enhancements and improvements going forward.

McDonald’s, Remote (Dec. 2020 – Feb. 2021)

Account and Project Management

Manage Best Burger Virtual Global meeting.

American Dental Association (ADA), Chicago, IL (Jan. 2019- March 2020)

Digital and Creative Project Manager

Manage strategy and execution for ADA’s corporate and consumer outreach across digital and traditional platforms.

Manage CVS partnership needs for their 3-year alliance with the ADA to strengthen the connection between ADA dentists and the public.

Administer the ADA SEAL of acceptance and the ADA Find-a-dentist program.

Maintained relationships between and within departments across organization and outside vendors.

Oversee monthly and quarterly reports on a variety of programs.

Burrell Communications, Chicago, IL (May 2018 – Jan. 2019)

Digital and Creative Project Manager

Manage strategy and execution for Comcast’s celebration of MLK across digital platforms.

Managed Walmart Essence Fest business booth, giveaways to Digital elements.

Maintained relationships between and within departments across agency and outside vendors.

Sandbox, Chicago, IL (March 2018-April 2018)

Senior Project Manager/Producer

Managed pharmaceutical client Shire business from handouts to conventions.

Maintained productive relationships between and within departments across agency.

Geometry Global, Chicago, IL (June 2014 – Nov. 2017)

Project Manager

2 years Freelance then promoted to full-time

Managed creation and production of Unilever brand advertisements for shopper marketing.

Project managed accounts across US and Canada.

Ensured timely and accurate release of all projects and FSI’s.

Maintained productive relationships between and within departments across agency and client.

National Multiple Sclerosis Society Illinois Chapter (Oct 2009 –March 2014

Part-Time Digital and Social Media Consultant/Project Manager

Planned, organized and managed social media and event marketing for the 2009/2010/2011 Greater Illinois Chapter Walk MS utilizing Facebook, Twitter, and YouTube.

Responsible for the 2010 and 2011 Chicago Lakefront Walk MS committee for Sponsorship and Corporate Relations.

Assisted in increasing local sponsorship numbers by 30% for the Chicago Lakefront Walk MS.

Helped raise $2.5 million in donations for the 2009 Walk MS Illinois and $2.68 million for the 2010 Walk MS Illinois.

Freelance Marketing Consultant

Rivet, Chicago, IL (March 2009 – Aug. 2009)

Managed client fully integrated projects for promotional, print, interactive/digital and B2B concepts to Kellogg’s Morning Foods, Frozen foods and Snacks for the 2010 calendar year.

Developed and planned strategic national partnerships with Activision (Guitar Hero), movie companies such as MGM, Paramount, and Disney for 2010 Kellogg’s promotions.

Managed client’s budgets for all ongoing, new projects, and the 2010 retainer of $1.5 million.

Zocalo Group, Chicago, IL (March 2008 – Dec 2008)

Developed and implemented word of mouth strategy and plans to achieve ConAgra’s Banquet Frozen Foods business objectives.

Assisted in generating awareness and trial via Word of Mouth of a new product from ConAgra’s Banquet Frozen, Banquet Select Recipes.

Responsible for the Banquet Select Recipes word of mouth product launch budget of $500,000.

Arc Worldwide, Chicago, IL (Aug. 2007 – Feb 2008)

Evaluated and assisted in implementation of McDonald’s Menu programs in-store and interactive with menu revisions for new and limited menu options such as Southern Fried Chicken and Happy Meal programs.

Assisted in B2B strategies and programs to encourage menu revisions and Happy Meal programs at the franchise levels.

Collaborated on research for the market-wide launch of McDonald’s McCafe.

Evaluated promotional and interactive/digital marketing and retail POS for McDonald’s.

Supported Miller Customer Marketing team with day-to-day management of account projects.

PriceWeber, Louisville, KY 2006-2007

Senior Account Executive

Strategic development, ideation and creation of ad campaigns, interactive/digital concepts, B2B programs, retail specific and market-wide promotional concepts for Brown-Forman’s Foundation Brands, including Early Times Kentucky Whiskey, Canadian Mist, Old Forester, and Pepe Lopez.

Strengthened and evaluated promotional and media programs for Early Times Kentucky Whiskey to make the brand synonymous with fishing to consumers and retailers.\

Developed and planned strategic national and regional partnerships to increase consumer’s rate of purchase and use of the products websites.

Responsible for a $4 million Foundation Brands budget.

Supervised execution and development of Early Times Kentucky Whiskey Fishing Website http://www.earlytimes.com/teamearlytimes and ET Anglers Club™ (loyalty program).

Assisted in planning media and collaborated with media buyers in achieving Brown-Froman’s Foundation brands business objectives on various media platforms.

Formulated programs that helped increase sales volume for the Foundation Brands by 6%.

Momentum Worldwide, Atlanta, GA 2002-2005

Account Executive

Influenced and increased Coca-Cola's Official Sponsorship of NASCAR brand awareness and retail traffic by developing customized promotional and integrated marketing opportunities.

Responsible for the $3.6 million Coca-Cola NASCAR National promotion and sustaining budget.

Arranged account specific promotions and interactive/digital programs for B2B programs with the clients' key retail partners, including all major classes of trade: Mass, Drug, Food, Convenience and Foodservice.

Developed, planned and executed strategic national promotions, B2B programs, TV and print ads as well as interactive marketing programs for The Coca-Cola Company.

Concept, developed, and executed commercial shoots, print ads and POS shoots, including the production of Coca-Cola NASCAR and Football Town USA promotional TV commercials and final market-wide POS.

Negotiated with media partners for execution of Coca-Cola programs.

Summit Marketing, Atlanta, GA 1998-2002

Senior Account Executive 10/00-02/02

Developed promotional concepts for market-wide and account specific promotions for various accounts within The Coca-Cola Company.

Responsible for the understanding and implementing needs for the NASCAR, NFL and NHL accounts for The Coca-Cola Company and its Bottlers.

Managed/Supervised the development and implementation of five Business to Business catalogs for The Coca-Cola Company.

Account Executive 02/99-09/00

Managed/Supervised the development of three promotional catalogs for The Coca-Cola Company.

Managed and supervised first e-commerce catalog Coca-Cola Website.

Customer Service Representative 07/98-02/99

Assisted customers with purchasing decisions and ordering products.

Provided delivery logistics information for customers.

University of Alabama Alumni Association, Roll Tide Chicago Chapter

Current president of Roll Tide Chicago, University of Alabama National Alumni Association Chapter (previous positions include Membership Chair, Social Media Chair and Vice President.)

Manage marketing, brand development, promotions, interactive, digital and social media projects for Roll Tide Chicago.

Received an award for Outstanding Communication Chapter of the Year in 2012 for Roll Tide Chicago’s interactive and social media work.

Develop customer segmentation approach to identify and engage through a digital and email marketing.

Presented Digital and Interactive Marketing ideas and plans to other University of Alabama Alumni Chapters and the National Alumni Association in the summer of 2013.

Education

University of Alabama, Tuscaloosa, AL

Bachelor of Arts May 1998

Major: Public Relations

Minors: International Business and German

Program/Technology Experience

MS PowerPoint Nielsen

MS Excel Smartsheet

MS Word Google Drive

MS Outlook ScreenDragon

MS Project Aptify

Percolate

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