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Marketing Communications Director Profile

A dynamic, analytical leader with 20 years of success growing and creating value in roles with increasing responsibility for integrated marketing communications, strategic planning and research, brand management, and customer success in highly competitive environments. Results-driven professional with repeated success devising and executing effective marketing strategies for clients in diverse industries, including food & beverage, personal care, home care, retail, home appliances, electronics, financial services, automotive, telecommunications, education, home improvement, entertainment, and technology. Passion for finding insights from research to design strategies, maintaining current knowledge of market and competition, audience, consumer and shopper behavior, analyzing trends, and guiding implementation of data-driven initiatives to accelerate market share and reputation. Areas of Expertise

• Integrated Campaign Management

• Integrated Marketing Campaigns across groups

• Brand Building & Development

• Consumer, Audience & Public Opinion Behavior

• Cross-functional Team Leadership

• Consumer & Market Insights

• Business Presentations & Storytelling

• B2C and B2B

• Marketing & Communications Strategy Development

• Competitive Environment Analysis

• Integrated Marketing Communications Strategies

• Deep Agency Management and Growth Knowledge

• Staff Training & Development

• Budget Administration / Management

• Awareness raising, social, and environmental communications

• Creativity, Content Marketing and PR

Professional Experience & Selected Achievements

DMH Communications – Miami

OPERATIONS DIRECTOR (2019 to Present)

Company Management and business development. Draw on extensive industry experience to assist clients with communications strategies. Contribute with strategies to prepare the Agency for development to the next level. Company operations, process set-up, management, staff training, new business, and organizational development.

Lead business development. Stabilized operations, attracting new resources to develop new areas and disciplines, built client trust and a high- performing employee culture. Addressed and resolved problems and supported team members in achieving professional goals through training and development. Facilitated strategy meetings related to brand development and communications tools. Led agency training on marketing and communications best practices and client management skills. New business development and recent client acquisition. Selected Contributions:

Serve diverse, multinational, and international brands for the USA and Latin American markets, such as VoLo Foundation, Pioneer, Nature’s Bounty, Cisco, H&H Health Products, Eulen Group, Pan Am Academy, Florida International Banking Association, Miami Entrepreneurs, and Cloudflare.

Independent Consulting – Caracas / Miami

Marketing Communications Consultant (2016 to Present) Draw on extensive industry experience to assist clients with strategic market planning and communications strategies to achieve measurable results. Meet with key stakeholders to gather requirements and assess needs. Provide value-added branding, consumer, and communications strategies and guide execution. Contract with ad agencies, including Young & Rubicam, DLB Group, Creativity & Media, and AquaMarketing agencies, to perform extensive market research, consumer insights, and brand planning for specific projects. Provide coaching and training to C-level executives to support creating and delivering powerful presentations, briefs, and business pitches. Selected Contributions:

Serve diverse, multinational clients, including Telefonica Movistar, 100% BANCO, Colgate Palmolive, Alimentos Mary, Quality Metal, Actor Prime Entertainment, Fox Channels, Dynamic Airlines, Brightpath, Delinature, Apolo Shoes, Mr. Clean, Tealca Delivery Services, and Chevron-Texaco.

• Design and conduct the necessary ad hoc research to discover strategic sales and revenue growth opportunities for ChevronTexaco’s convenience stores in the Houston Hispanic market.

• Led team to develop integrated marketing communications campaign for the local movie, which achieved box-office record five weeks after the premiere and was recognized as the third most viewed movie in country cinema history.

• Launched a “lasts a lifetime” campaign for QM stainless steel products, accelerating top-of-mind and brand awareness by 3% to 16% in only three weeks.

• Design the communication program to take advantage of opportunities to develop the beauty care market for the Commerce Beauty Chamber in Santiago de Chile, according to the maturity level of different targets.

• Architected the brand platform for Mary Foods Company to enter the Central American and Caribbean markets.

• Generated 23% additional donations for The Giving Back Campaign for Macy’s Westland Mall by designing relevant messages for the target audience and developing innovative store activities. Young & Rubicam – Caracas, Venezuela

Senior Managing Director (2002 to 2015)

Guided the agency's overall direction in achieving ranking among the top three for client billing, leading new business development/accounts acquisition while driving strategic and creative quality standards throughout the organization to maintain outstanding service for clients. Lead successful business development. Stabilized operations, hired area leaders, built client trust and high-performing employee culture. Managed relationships with key stakeholders at all levels, from employees to C-suite executives, and liaised with creative, account management, media, public relations, and research teams to provide clients with 360-degree marketing solutions. Proactively address and resolve problems and support team members in achieving personal and professional goals through training and development. Facilitated strategy meetings and steered decisions related to brand development, advertising, email marketing, direct mail, public relations, social media, and web presence and served as subject matter expert for integrated communications management, brand development, and market research. They led agency training on marketing best practices, presentation skills, and designing sales arguments. Selected Contributions:

• Entrusted to manage key accounts, including Telefonica Movistar, Chrysler Venezuela, Colgate Palmolive, Boehringer Ingelheim, 20th Century FOX, AMERANT, Sony, LG Electronics, DHL, United Airlines, CPC Foods, Xerox, KFC, Movistar Digital TV, 3M, Sunbeam.

• Spearheaded a holiday campaign to help Movistar enter the Venezuelan market, resulting in a 4% TOM increase and 5% market share acceleration.

• Generated overwhelming response for non-profit collecting disused video games for young cancer patients by leading a multidisciplinary team to deliver a compelling marketing communications strategy.

• Boosted sales of El Universal newspaper by 16% and digital views by 27% by performing strategic analysis connecting product attributes with reader requirements and repositioning the newspaper as a brand immersed in people’s lives to grow sales as a media vehicle.

• Reinvented communication channels to spread health brand promises to the consumers for Wyeth Laboratories and Boehringer Ingelheim via innovative media ownership and specially designed media products. Researcher and Strategist with cross-cultural Latin American experience in consumer insights, brand development, and media analysis, working across a wide range of business sectors and consumer segments. Additional experience as marketing director for Dale Carnegie Training in Panama and university professor of marketing research and advertising planning at Humboldt University in Caracas, as well as special lectures at Andres Bello Catholic University. Experience as a trainer for Powerful Presentations skills and strategic planning skills (brief design, consumer insights, and strategy development. Early Career

Previously received multiple promotions with JMC/Young & Rubicam, in diverse areas such as Marketing Research, Brand Strategic Planning and Research, Client Services VP, and General Operating Manager. Education and Credentials

Bachelor of Arts in Business Administration & Marketing • Universidad Simón Rodríguez, Caracas, VZ Marketing & Advertising Bachelor equivalent (Cum Laude) • Instituto Universitario de Nuevas Profesiones, Caracas, VZ Other formal education:

• Digital Communication Diploma, University of Western Ontario, Online

• Social Media Marketing, Universidad Católica Andrés Bello, Caracas, VZ

• Dale Carnegie Trainer Certified, Dale Carnegie Training, New York, USA

• Archetypes for Brand Personality Creation, CIAP, Universidad Católica Andrés Bello, Caracas, VZ

• Multiple Photography Courses, Roberto Mata Photography School, Caracas, VZ

• Brand Asset Valuator, Young & Rubicam University, New York, NY Professional Associations & Honors

• Hispanic Communications & Public Relations Association Member (HPRA) / In charge of Education and Marketing. Miami, FL.

• Top Women Managers in the industry, Honoree, Marketing & Advertising Magazine 2010, Caracas, VZ.

• Powerful Communications Trainer for Consultative Sales, in-person and online.

• Participation in several Strategy & Creative Advertising Awards (FIAP, Cannes Lions National Diploma, Clio Awards, Caribbean Festivals, The New York Festivals, and other local awards such as ANDA (National Advertising Associates) and Venezuelan Creative Circle.

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