Social Media Creative Director

E: ************@*****.*** P: 617-***-**** A: Wayland, MA

LI: https://www.linkedin.com/in/mandy-donovan-b27582

IN A NUTSHELL

Mandy is a strategic copywriter and brand voice guru. When properly caffeinated, she's a good-idea machine. A true creative professional with funky glasses, Mandy meets large and small projects with equal enthusiasm. She’s skilled at working under pressure, adapting to new challenges, and writing in the third person.

WORK HISTORY

Freelance CD & Copywriter

TJX, Drizly, Uber, Publicis Sapient, Creatively, PAN Communications

11/2022 - Current

•A writer’s brain when you need one for brand voice, campaigns, ads, scripts, email, web, social, and content creation

Citizens Bank - VP, Associate Creative Director, Copy

Westwood, MA

01/2018 - 04/2022

•Developed cross-channel campaigns for Citizens Bank brands including digital, print, outdoor, social media, and video

•Managed, mentored, and inspired team of 12 copywriters

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MANDY DONOVAN, copywriter, creative director

https://mandydonovan.com/

•Supported client projects from planning to on-time completion of quality deliverables

•Gave editorial guidance to support delivery of quality content

•Launched enterprise-wide Brand Guidelines and training

•Established performance goals for Copy Team and provided methods for reaching milestones

•Confirmed compliance with regulatory standards and guidelines

Zipcar - Associate Creative Director, Senior Copywriter

Boston, MA

06/2009 - 1/2017

•Chief steward of Zipcar’s fun, quirky, conversational brand voice

•Wrote and conceived award-winning campaigns, including TV, OOH, radio, online, social media, and concerts in a car

•Partnered with CD and VP of Brand to launch blog with 4 stories/week

•Collaborated with CRM Strategy Director to test, learn, and improve email copy and creative

•Increased social followers by 2,500% based on creative ideas and engagement tactics (from 10k to 250k FB fans)

SECRET WEAPONS

•Campaign Development

•Creative Messaging & Strategies

•Creative Direction

•Social Media

•Blog Posts

•Email & Sales Copy

•Digital Ads

•Creative Team Leadership

BOOK SMARTS

VCU Brandcenter

Richmond, VA

2000

MA

Copywriting

The College of NJ

Ewing, NJ

1996

BA

Communication

AWARDS

Hatch, Webby, MITX, NEDMA, Adweek,

Ad Age Creativity, Spike TV's Funniest Commercials

MOONLIGHTING

Semi-finalist, Boston Comedy Festival

Cast member, Netflix’s “Mortified Guide”

Climate Creatives

Citizens Climate Lobbyist

Girls Who Code mentor

Freelance Copywriter

Mullen, Brand Content, Isobar, Carat, CTP

01/2007 - 01/2009

• Top Accomplishments: Helped win Ernst & Young business pitch for Mullen; Lead writer for Reebok website rebrand including Reebok Women

Boathouse - Copywriter

Waltham, MA

01/2004 - 01/2007

•Created integrated campaigns (TV, radio, outdoor) for New Balance, Nantucket Nectars, and D'Angelo

•Produced original advertising copy adhering to employers' overarching brand identity and personality

Digitas - Copywriter

Boston, MA

01/2003 - 01/2004

•Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality

•Customized brand message to reach and capture target audience interest and drive engagement

Gearon Hoffman - Junior Copywriter

Boston, MA

01/2001 - 01/2003

• Wrote campaigns for Tufts Health Plan, Harpoon, Seagrams,

Museum of Science, and JP Morgan Chase

Mandy Donovan, copywriter, creative director

E: ************@*****.*** P: 617-***-****

https://mandydonovan.com/

Contact this candidate