ad4trm@r.postjobfree.com exactsciences.com/cancerguard

MATTHEW R. PIETTE

Head of Brand Marketing

Greater Sacramento, CA, US +1-978-***-****

Accomplished and forward-thinking global marketing strategist, recognized for achievements in high technology and life sciences sectors. Proficient in crafting effective market positioning, brand and communications strategies, and exceptional customer experiences for mature and early stage enterprises. Proven success in orchestrating and optimizing KOL and global forums, along with meticulous oversight of marketing strategy. Proficient in commercial launch readiness and planning, branding, public relations, digital, social, sales enablement, media planning, and advertising. Skilled in managing design studios and agencies, as well as curating impactful thought leadership initiatives. A dual citizen of the UK and the US, and recognized as one of Mogul's Top 100 Marketing Innovators. Summary

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Led Exact Sciences' brand marketing for Multi-Cancer Early Detection (MCED) during and post its $2.15 billion Thrive Earlier Detection acquisition.

Launched Exact Sciences flagship Cancerguard(TM) brand in North America from concept to execution. Crafted scientific and brand narrative for the company's liquid biopsy product in development. Developed early-stage pre-commercial Med Ed brand strategy, integrating a multi-biomarker approach. Executed brand positioning, corporate marketing, internal and external communications, and market access, including a comprehensive commercial launch readiness strategy. Oversaw MCED market research and competitive analysis, digital activations, and KOL/thought leadership programs. Managed significant marketing budgets and mentored top-notch marketing and cross-functional teams. Directed comprehensive marketing, digital, brand, and communications strategy for Philips North America. Developed integrated marketing and brand ecosystem strategies, including sales enablement, for Philips' medical device and healthcare solutions brands.

Led HealthTech account-based marketing campaigns, creative projects, and digital initiatives. Oversaw the Philips cross-business North America Marketing brand leadership team. Spearheaded CSR programs targeting military veterans, family caregivers, and Philips Foundation initiatives in the US and Canada.

Led the brand council, resulting in a 300% increase in customer digital engagement. Devised multi-channel marketing and sales communications strategies, including advertising agency management and B2B/B2G account-based marketing targeting health networks. Managed a multi-million dollar brand and marketing communications budget within a global network of experts. Headed global brand management for Honeywell International's life safety technology business, emphasizing brand strategy and reputation management.

Led brand council, core positioning, and corporate message development. Ensured brand platform and guideline consistency across marketing channels. Managed brand advertising, media buying, research, and online/offline communications. Work experience

EXACT SCIENCES - CAMBRIDGE, MA/ REDWOODCITY, CA 2021 present Head of Brand Marketing

PHILIPS HEALTHCARE - CAMBRIDGE, MA 2014 2020

Director of Brand and Digital, Philips North America HONEYWELL INTERNATIONAL - SMITHFIELD, RI 2011 2014 Director, Global Branding

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Orchestrated events, social media, and digital brand strategy for multi-channel marketing across various regions. Established the Honeywell Safety Products Global Brand Council. Successfully boosted brand equity above AOP in key markets like the U.S., China, Brazil, France, and the UK. Oversaw corporate, licensed, and endorsed brand strategies within the global Honeywell portfolio. Headed global brand management at Honeywell International's life safety technology division, emphasizing brand strategy and reputation management.

Led brand council, core positioning, and corporate message development. Ensured consistent brand platform and guidelines across marketing channels. Managed brand advertising, media purchasing, research, and online/offline communications. Orchestrated events, social media, and digital brand strategies for multi-channel marketing across diverse regions. Founded the Honeywell Safety Products Global Brand Council. Successfully increased brand equity beyond AOP targets in significant markets such as the U.S., China, Brazil, France, and the UK.

Oversaw corporate, licensed, and endorsed brand strategies within Honeywell's global portfolio. Global Brand Director overseeing Motorola/Freescale's brand and marketing initiatives during its IPO and private equity merger.

Managed a global team of 21+ members and a multi-million-dollar budget, focusing on global OEM markets. Executed the worldwide Freescale brand campaign.

Launched global developer events for Freescale platforms and the Freescale Technology Forum across the Americas, Asia-Pacific, and Europe.

Led the introduction of Motorola's Personal Networks Group into consumer and mobile web product lines. Directed sales and marketing for Motorola M-Commerce, Gaming, and Multimedia Messaging platform groups. Served as Chair of the Marketing Experts Group within the Wireless Application Protocol (WAP) Forum. Architected Motorola's global WAP developer program. Managed corporate communications and marketing programs for Sprint Corporation and Sprint International during the transition to the Global One joint venture (Sprint-France Telecom-Deutsche Telekom). Developed strategic communications for Sprint's global managed telecommunications and wireless services. Promoted and marketed a range of Sprint's services, including ATM, SONET, TC/IP-based services, international calling cards, international business solutions, undersea cable, and Telnet global messaging products. Successfully marketed local/long-distance telephony and international mobile solutions across four continents. Directed communications programs for the distinguished bipartisan "Think Tank" CSIS (Center for Strategic and International Studies).

Primary focus on promoting global cooperation in the fields of U.S. government and international telecommunications policy.

Specialized in emerging markets and telecommunications infrastructure programs, conducting policy research on international trade and commerce.

Served as the Program Director for the China National Information Infrastructure Industry initiative (CNIII). Led a high-profile government-industry trade delegation to Beijing, China as the chief representative. WEATHER DECISION TECHNOLOGIES, INC - AUSTIN, TX 2007 2011 VP and Chief Marketing Officer

MOTOROLA/FREESCALE SEMICONDUCTOR - AUSTIN, FORT 1996 2007 WORTH, TX, AND RESTON, VA

Director of Global Branding

SPRINT/GLOBAL ONE - RESTON, VA 1994 1996

Senior Manager, Global Corporate Media Relations

CENTER FOR STRATEGIC & INTERNATIONAL STUDIES (CSIS) - 1991 1994 WASHINGTON, D.C

Research Associate

1989 1991

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Managed comprehensive marketing and communications initiatives for a global trade association consisting of 35,000 newspaper publishers across 30 countries.

Supervised partner programs, advertising, public relations, events management, member promotions, speaker placements, and publicity events on a global scale. Facilitated the establishment of the inaugural West African newspaper publisher association in Benin, Africa. Oversaw corporate and consumer communications, media relations, and crisis communications strategies for the retail operations of multiple United Kingdom airports, including Heathrow, Gatwick, Stansted, Edinburgh, Glasgow, and Prestwick.

INTERNATIONAL FEDERATION OF NEWSPAPER PUBLISHERS (FIEJ), - PARIS, FRANCE Information Officer

BAA PLC INTERNATIONAL AIRPORT GROUP - LONDON, UK 1988 1989 Global Corporate Media Relations Executive

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Education

THE UNIVERSITY OF CAMBRIDGE, TRINITY COLLEGE - CAMBRIDGE, 1985 1987 UK

Master of Arts in English and Philosophy

THE UNIVERSITY OF CAMBRIDGE, TRINITY COLLEGE - CAMBRIDGE, 1982 1985 UK

Bachelor of Arts in English and Philosophy

Native Proficiency Professional Working Proficiency Conversational Proficiency Conversational Proficiency Languages

English French

Spanish Portuguese

Exact Sciences Leadership & Screening Business Unit Summit executive training 2021-3. Recognized as a Top 100 Marketing Innovator by Mogul in 2018. Received the Global and North America Sabre Brand Reputation Award in 2016. Achieved Business Partnership Leader status and joined the Extended Leadership Team at Philips in 2015. Honored with an Annual Communicator Award for Marketing Effectiveness in 2011. Served as a Committee Member in the Brand Committee of the Association of National Advertisers (ANA) in 2008. Appointed Chairman of the Marketing Experts Group at the Wireless Application Protocol (WAP) Forum in 2001. Acknowledged as the first non-engineer recipient of the Motorola Standards Impact Award in 2000. Received the Canadian Boomerang (Advertising) Award in 1997. Holds patents for two innovative business processes in m-commerce and mobile TV. Achievements

Synchronization of Communication Network and Broadcasting Network: System and Method Ordering Goods or Services: System and Method

Vice President, Placer Community Theater 501(c)(3) non-profit, Auburn CA Patents Held/Volunteering

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