JOHN PARK

ad4tb7@r.postjobfree.com

Los Angeles, CA, USA

linkedin.com/in/john-cornelis

SUMMARY

I am a seasoned, multi-skilled pro with over 15 years of experience in interactive digital design, production, and evaluation. My background includes a wide range of both in-house and freelance web and mobile app projects, creating streamlined and intuitive interfaces for a variety of demographics. I am a data-driven decision-maker and a versatile team member/leader who is always looking to refine and perfect the user’s experience.

EDUCATION

FastTrac Business Development Program

Certification, Business

“M 2 Learn” Multimedia Program

Associate's, Multimedia

UC San Diego

Certification, Human/Computer Interaction (HCI)

Los Angeles Valley College

Bootcamp, Graphic Design

California Institute of the Arts (CalArts)

Bachelor's, Art

PROFESSIONAL EXPERIENCE

Just Slide Media Los Angeles, CA, USA

Product Manager 2022 - Present

• Product management of web and app properties of a major telcom company.

• Optimization for growth and retention across all product facets, with emphasis on buyflow/checkout and gross-adds.

• Lead UX and UI ideation and iteration on ground-up product development, and functionality enhancing projects.

• Produced and presented communication decks (in Google Slides) for stakeholders to discuss product proposals, product performance or issues, growth strategy concepts, etc.

• Provided detailed benchmark documentation and analysis of competitor products’ processes, procedures, and design elements.

• Generated, assigned, and tracked multiple simultaneous tickets (in Asana) across various projects to manage workflow among design, product, and dev teams.

• Designed and prototyped new or updated product screens (in Figma) to ideate or supplement the design team’s efforts.

• Made detailed flowcharts of existing and conceptual processes for use in analysis, ideation, and communication with development team members.

• Wrote documentation for agency-wide production SOP guidelines.

• Managed component and design libraries (in Figma) for ease of use and adherence to software updates and best practices.

• Produced specification decks for the implementation of user behavior tracking and testing, then provided technical support, troubleshooting, and eventual reporting/analysis of the resulting data.

• Coded various proof-of-concept examples of custom web functionality to demonstrate lightweight ways to enhance UI functionality, user engagement, etc.

Moveworks Remote

Dev / UX 2019 - 2022

• Built out a new website in Hubspot CMS for their coming-out-of-stealth event under a tight deadline.

• Worked closely with a branding agency during the design process to ensure feasibility and optimized user experience.

• Refactored desktop UI designs into mobile layouts that could hold up on screens down to just 320px.

• Ongoing design and scripting of over 100 custom CMS modules to provide non-technical staff with editing access to site content and layout.

• Implemented and configured Google Analytics, Tag Manager, and Optimize to monitor/segment user behavior and run testing.

• Scripted third-party API integrations, working closely with the design team to produce custom on-site UIs.

• Worked with email/event marketing team to set up campaign processes and collateral. Created SOP documentation flow charts of the more ongoing and multifaceted campaigns.

• Utilized GSAP libraries to create custom scroll-based UI effects and micro-interactions.

• Advised on all site content and design regarding issues of SEO, accessibility, best practices, and user experience.

Primitive Spark Remote

UX / Product Design 2018 - 2019

• Helped design responsive UIs and UX processes for a web-based mortgage application product, solving for challenges like input validation, saved sessions, multi-user application use-cases, complex follow-up use-cases.

• Produced multi-path clickable prototypes for use in live user testing and participated in test designs and analysis.

• Developed a team-wide system for textual content auditing and organizing.

CODA Industries Los Angeles, CA, USA

Lead UX / Project Manager / Dev 2018 - 2018

• Designed responsive web UI to easily select and visualize furniture products from a selection of over 60 coverings and three finishes.

• Created process models and information architecture to retain customers’ selections throughout their entire lifecycle including return visits and email marketing win-backs.

• Designed UI for customers to select fabric swatches to be delivered to their home, along with a system for customers to scan a swatch to be returned to the site with that swatch preselected.

• Processed over 10K product image files (using Photoshop macros, filename MAC Automators, and good ol’ fashioned elbow grease) from an existing collection full of filename errors and inconsistencies, organized in a poor folder structure. Result: well-cropped collection of product images adhering to a well thought-out filename convention and folder structure.

• Worked closely with visual designer to establish the brand’s and the site’s visual language, and provided wireframes of key interactive UI elements.

• Worked closely with developer to overcome limitations of the cart platform (Shopify) and achieve desired functionality.

• Coded HTML/JS prototypes for UI elements, much of the site CSS, and a bit of the functionality in Shopify’s native language (Liquid).

• Implemented email marketing and integrated browser tracking. Set up several static and behaviorally-based flows, campaigns, and customer segments.

Chaban Wellness Los Angeles, CA, USA

Lead UX & UI Design / Dev 2017 - 2018

• Led development from ideation to functional front-end prototypes on several consumer and staff facing UIs.

• Ongoing A/B testing and refinement of various processes and CTAs site-wide and within email marketing messaging.

• Redesigned checkout process resulting in shorter average durations and a >20% reduction in abandoned carts.

• Implemented and utilized traffic analytics/recording to characterize user behavior and identify process bottlenecks to upper management.

• Conducted need-finding and usability interviews with MLM sales reps to guide improvement of their “coach dashboard” UI.

JCPUX Remote

Freelance Consulting 2016 - 2017

• Created high fidelity designs and prototypes for two startup apps under NDA

• I conducted feasibility studies and requirement gathering sessions to flesh out concepts into clickable prototypes.

Buy Cheap Software, Inc. Los Angeles, CA, USA

Lead UX & UI Design / Dev 2012 - 2016

• Lead design and development team collaborating in the production of updated responsive front-end featuring enhanced product page affordances, ajax shopping cart functionality, and reduced checkout steps which was met with overwhelmingly positive customer feedback and significantly reduced bounces rates along with increased sales conversion rates.

• Implemented screen session capturing and Google Analytics (with e-commerce and goal tracking) to gain insight into pain points of desired user funnels.

• UX updates to existing website resulting in 4 point increase in sales conversion rate and 20% increase in email sign-up rate.

• Deployed third party multivariate and A/B testing (Optimizely) to deduce optimal site features, configurations, and most engaging content for improved KPIs .

• Conducted user surveying and traffic analysis to determine distinct groups of customers and address their specific needs.

• Implemented schema microdata tagging throughout code resulting in increased organic SEO ranking and specialized search-result listing display.

• Designed and deployed bi-monthly sales emails resulting in an average 80-110% increase in revenue the following two days.

• Designed and built internal administrative custom-tailored web application to significantly streamline office workflow by providing the following capabilities:

• -- Management of customer and order data

• -- Templated customer email communication triggered during common transactional tasks.

• -- Management, QC and email delivery of product key-code inventory.

• -- Flagging of orders for potential fraud.

• -- Templated sales email code generator with responsive HTML layout and plain text formatting.

• Lead development and implementation of accounting system migration (SAP Business One to Quickbooks Enterprise) resulting in significantly streamlined accounting, inventory, and order processing workflow as well as facilitating server hardware/software upgrades.

iZO Cleanse Los Angeles, CA, USA

UX & UI Design / Dev 2008 - 2012

• Redesigned website and checkout process resulting in 25% average increase in sales conversion rate and 30% drop in bounce rate.

• Designed and deployed seasonal sales and newsletter email resulting in consistent spikes in sales and website engagement.

• Leveraged automation features of mass email service (Ontraport) to manage complex customer email communication via web-based forms resulting in significantly reduced workload for the business owner.

• Designed and oversaw the production of identity, packaging, and marketing collateral for several private-label and original products.

SKILLS

Skills: UI/UX Design, Product Design, Product Management, User Research, Advanced Prototyping, A/B Testing, Business Analytics, HTML/CSS, JavaScript, Git, SEO, Figma, FigJam, Wireframe, Prototypes, Adobe Photoshop, Axure RP, Asana, Airtable, Sketch, Cross-Functional, UI, UX

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