Alicia Kuttner

Laguna Woods, CA

With deep client contact and a broad understanding of corporate and content management, I connect and deliver products and materials to clients while building and marketing their story and brand. Using innovative concepts, traditional marketing tools and social media, I direct my diverse experiences to develop, negotiate and secure integrated marketing plans, strategic partnerships and campaigns across all entertainment and hospitality platforms. Utilizing my extensive experience in client management, CRM, marketing strategy, analysis, audience development, film exhibition and distribution,

I develop strategic partnerships to marketing clients across entertainment and hospitality platforms. Willing to relocate: Anywhere

Authorized to work in the US for any employer

Work Experience

Marketing Specialist, Client/Virtuals Interactive Marketing Hilton Grand Vacations/ Diamond Resorts International - Costa Mesa, CA August 2017 to Present

Special Events Marketing, Specialist.

CRM, Client Retention, development and Engagement

Director

ATK Entertainment Marketing - Laguna Woods, CA

June 2009 to Present

Marketing and Content Development. Advise, guide and represent filmmakers, B2b, film distributors, visual artists (cartoonists) and writers on strategic marketing, media campaigns and budgets, creative alliances, advertising and press materials, sell-sheets, key art and title treatments, ad art concept, film scouting, distribution and exhibition across all platforms. Projects and films include Southern California Writers Association; "An Unlikely Weapon", "Highwater". Director, Theatrical Marketing

Regency Theatres - San Rafael, CA

June 2009 to December 2012

Advise and consult with owners and management of independent, national movie theatre chain. Analyze effectiveness of ownership's regional (southern California) branding, visibility, advertising,publicity and strategic relationships. Maximize attendance by initiating, developing and utilizing SMO, SEO thru partnerships with studios, filmmakers and media. Develop strategic alliances, cross-promotions with retail, Associations, hospitality industry and media outlets. Engage press and media tools to develop and expand marketing into a larger demographic and geographic area. Recruit audiences and publicize films with studios and filmmakers thru social networking, street teams, email blasts and development of circuit loyalty programs. Researched, developed and pitched stories that reflected the unique sensibilities of the theatres. Incorporated advertisers and products into advertising and promotions in innovative ways. Director, Theatrical Marketing

Outsider Pictures - Santa Monica, CA

September 2010 to November 2010

Oversaw all phases of U.S. theatrical marketing for film release. Developed advertising and marketing budgets and campaigns; placed advertising, booked interviews with filmmakers, successfully directed publicity, print, radio and all promotional and retail marketing plans for domestic theatrical release and in preparation for international, home entertainment and VOD launches. Acted as liaison between, radio stations and print media to arrange appearances and promotions. Directed and supervised vendor partners.

Director, Exhibitor/Distributor Relations

Terry Hines & Associates - San Francisco, CA

November 2002 to December 2005

Created and Directed Exhibitor Relations and Proofreading departments for national entertainment Advertising, Marketing and Public Relations agency. Ensured content accuracy of all advertising, editorial, promotional and media materials for movie studio clients including Miramax, Twentieth Century Fox, Lionsgate and film exhibitors under critical daily deadlines before distribution to all media, online outlets and consumers.

Director of Advertising

Century Theatres - San Rafael, CA

October 1999 to September 2002

Directed department with annual $7million budget for sixth largest movie theatre chain with annual revenues over $500M from eighty locations in thirteen states; acquired by Cinemark Theatres in 10/06. Restructured national advertising department budget. Re-designed company signature key art and logo. Hired and directed staff of 4. Directed and created advertising budget for each theatre in national chain. Supervised staff, including offering feedback and enforcing deadlines. Acted as a liaison between ownership, C-level, operations, marketing and booking departments. Account Supervisor

Sony Pictures Entertainment/McCannErickson - San Francisco, CA March 1996 to October 1999

Successfully achieved McCann Erickson's National Agency of Record (AOR) status with Sony Pictures Entertainment. Key executive in McCann Erickson's success in achieving that partnership. Developed SPE/McCann templates for revenue projection reports; cost-analysis guides for internal and external use. Planned, placed and supervised budgets and campaigns for all Sony Pictures releases (including Air Force One; Men In Black), tracked competition spending, negotiated all media contracts. Designed client ad- tracking materials, budget-reporting prototype for agency and SPE. Hired and led staff of 5, including Account Executive, Traffic

Coordinator, graphic artists and publicity/promotions department. Negotiated co-op advertising agreements with all film exhibitors.

Account Executive

Warner Bros. Pictures - San Francisco, CA

October 1993 to March 1996

Bill Lanese

Advertising & PR

Account Executive, Miramax Films

Bill Lanese Advertising & PR - San Francisco, CA

October 1993 to March 1996

Bill Lanese Advertising and Public Relations Managed, planned, negotiated and supervised all print advertising campaigns for studio accounts including Warner Bros. Pictures and Miramax Films in San Francisco Bay-area and Sacramento. Collaborated with publicity and directed graphic art department. Executed all daily advertising spending on behalf of studio clients. Planned and placed weekly media campaigns, on time and in budget. Director of Publicity and Advertising

Tara Releasing

October 1991 to October 1993

Created and collaborated with filmmakers on content and design of all marketing materials, including one- sheets, sell-sheets,press kits and press releases. Designed all advertising materials,marketing plans for all film releases. Arranged national publicity tours for talent; hired and directed national field staff of publicists and advertising agencies. Successfully developed and executed advertising and publicity campaigns for critically acclaimed films including

Godfrey Reggio's POWAQQATSI (soundtrack by Philip Glass); THE VANISHING(French/Dutch collaboration); DEEP BLUES (based on the book by NY Times/Rolling Stone Magazine's, Robert Palmer); Sonic Youth's "1991: The Year Punk Broke".

Assistant Director Publicity and Advertising

Cineplex Odeon Theatres

July 1986 to August 1991

Managed and pitched publicity campaigns for independent film distributors including Miramax Films,Circle Films, Cinecom, Hemdale, Avenue Pictures and The Samuel Goldwyn Company in the Washington,D.C. metropolitan area.Screened films for and developed relationships with national and regional press, including The Washington Post, National Public Radio, USA Today, CBS and national PBS outlets.Arranged and developed publicity tours, talent interviews with local and national press.Planned weekly advertising campaigns, in-theatre promotions for clients' films in all D.C.metro-area. Researched, developed and pitched stories that reflected the unique sensibilities of Cineplex Odeon Theatres. Booking Assistant

Circle Releasing

January 1985 to January 1986

Coordinated national bookings for national releases including Coen brothers', BLOOD SIMPLE.

Education

Bachelor of Arts in Sociology

George Washington University

Skills

• B2B

• Marketing

• Writing skills

• Email marketing

• Copywriting

• Product management

• Analysis skills

• Project management

• Budgeting

• Customer relationship management

• Social media management

• Product development

• Performance marketing

• Profit & loss

• Business requirements

• Social media marketing

• Negotiation

• Team management

• B2B marketing

• Program management

• Business development

• Conversion optimization

• Databases

• Affiliate marketing

• Events management

• Vendor management

• Strategic planning

• Public relations

• Graphic design

• Branding

• Communication skills

• Logo design

• Proofreading

• Content management

• Account management

• Theater

• Relationship management

• Supervising experience

• Content development

• Research

• Press releases

• CRM software

• Integrated marketing

• SEO

• Leadership

• Senior leadership

• Hospitality

• Mentoring

• Quality control

• Customer acquisition

• Sports marketing

• Microsoft Excel

• Quantitative research

• Salesforce

• Organizational skills

• Analysis skills

• Relationship management

• Business development

• Negotiation

• Customer relationship management

• CRM software

• Team management

• Account management

• Senior leadership

• Forecasting

• Project management

• Financial management

• Budgeting

• Market research

• Conflict management

• Mentoring

• Content development

• Performance marketing

• Public relations

• Marketing

• Leadership

• Program management

• Content management

• Research & development

• Social listening

• Product management

• Product development

• Branding

• Profit & loss

• Communication skills

• Time management

• Mobile marketing

• Events management

• Media buying

• Content creation

• Hospitality

• Product marketing

• Writing skills

• Customer acquisition

• Email marketing

• SEO

• Proofreading

• Social media management

• English

• Digital marketing

• Salesforce

• Guest relations

• Customer service

• Supervising experience

• SharePoint

• Google Suite

• Creative writing

• Google Docs

• Hotel experience

• Financial acumen

• Martech

• Data collection

• Graphic design

• Copywriting

• Logo design

• Project leadership

• Affiliate marketing

• Business requirements

• B2B sales

• Quality control

• Microsoft Powerpoint

• Management

• Quantitative research

• E-commerce

• Training & development

• Databases

• Event planning

• Presentation skills

• Advertising sales

• Windows

• Organizational skills

• Research

• Mac OS

• Project management methodology

• Employee evaluation

Links

http://www.linkedin.com/pub/alicia-kuttner/0/4b/89b

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