Guy Lelarge

661-***-****, email: ad4ta4@r.postjobfree.com

Objective: To obtain a position in the wine industry that best utilizes my many decades of experience in sales, marketing, purchasing and management.

Professional Experience

2021-2023 Wine Broker, Southern California

Served as an On and Off Premise Wine Broker.

Selected wine for distribution.

Managed inventory and purchasing.

Managed private portfolio for select parties.

2019-2021

Remedy Liquor, Glendale, California

Wine Buyer, Wine Manager.

Selected And Purchased all Wines for Retail & Internet Sales.

Managed all retail sales and Internet orders.

Created a series of Wine Tastings for clients.

2018-2019

Newhall Refinery, Santa Clarita, California

Wine Director/Wine Buyer

Created and Implemented new Wine List and Wine by the Glass Selections, including Food and Wine Pairings.

Monthly Training and Seminars for Staff.

Managed Wine Inventory and Purchasing.

2003 –2017

Valencia Wine Company, Santa Clarita Valley, CA

Owned and operated a premier wine bar and retail shop in the Santa Clarita Valley.

Selected and purchased wine monthly for in store services, purchasing and wine clubs.

Implemented by the glass selections, flights and retail programs, Designed all wine and food menus.

Conducted monthly educational wine classes and wine pairing dinners.

Hired and trained all staff.

Selected and scheduled weekly live entertainment.

1999 - 2002

Southern Wine and Spirits of Nevada

Served as an On Premise Wine Operations Manager.

Managed a portfolio of 140 key suppliers.

Responsible for creating and implementing marketing plans, programming, pricing, goals, quotas and sales incentives for the state of Nevada.

Sales totaling approximately $30 million per year.

Also responsible for managing specific brand assignments for key suppliers resulting in sale increases of over 30% in the first year.

Involved in strategic planning for the organization as a Senior Executive.

1996 – 1999

Bercut Vandervoort Importers, Los Angeles, CA

Regional Sales Manager

Managed distributors in CA, AZ and NV.

Called on national and key accounts.

Responsible for $3.5 Million in annual volume.

1994 – 1996

L & L International Marketing, Los Angeles, CA

Owner and Managing Partner.

Introduced a new CA wine label (Mountain Creek).

Total sales of 15,000 cases the first year.

Importers of French and Italian wines.

Distribution in CA, TX, NV, AZ, FL and NY.

1991 – 1994

Paterno Imports, Los Angeles, CA

District Manager.

Managed 3 distributors.

Responsible for calling upon national and key accounts.

1988-1991

Classic Wines of California, Whittier, California

Supervisor for Southern CA market.

Managed six sales people in Los Angeles, Riverside, San Diego counties and the Inland Empire.

Special Skills: Fluent in French

References: Personal and professional references furnished upon request.

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