Managed language content for the Turkish market, fostering alignment and

collaboration between headquarters in Munich and the local team in Istanbul. Delivered captivating and culturally tailored translations, while crafting unique and creative content for web and app platforms, CRM systems, and marketing channels. Developed and executed local campaigns while adapting global campaigns for the Turkish market, ensuring alignment with cultural nuances and regional preferences. Played a pivotal role in project management by identifying and assigning JIRA tickets to team members, and maintaining proactive client communication regarding project status and issue resolution.

Oversaw site content management within a Drupal-based CMS, including landing page creation.

Demonstrated expertise in optimizing SEO, analyzing keywords, and monitoring landing page performance.

Contributed to user experience (UX) copy creation and developed comprehensive product copy for customer-facing products, including web and mobile applications, search and booking interfaces, FAQs, and informative pages, all aligned with Flix’s brand voice and terminology.

Led Quality Assurance (QA) projects for Tier 1 and Tier 2 markets, utilizing Hotjar as a key tool to gather user insights and feedback, contributing to data-driven improvements in web and app experiences.

Collaborated closely with Product Owners, UI/UX Specialists, Researchers, and Developers, simplifying complex concepts into user-friendly copy. Cultivated strong relationships with Search Management, Booking, and UX teams across the organization.

Proactively identified opportunities for process improvement and internal alignment.

Established and managed account expectations, ensuring adherence to agreed- upon workflows and facilitating prompt issue resolution. Leveraged agile work methods to enhance teamwork and maintain high-quality standards.

Coordinated smooth onboarding for new staff with related training and documentation.

Senior Localization Manager

FLiX, a global company that provides sustainable and affordable mobility solutions January 2023 - Present

linkedin.com/in/pinar-gokcek/

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Pınar

Gökçek

Senior Localization

Manager

Work Experience

About Me

As a seasoned e-commerce and marketing professional, I bring more than a decade of expertise spanning a wide spectrum, including localization, content creation, SEO, campaign management, UX, project management, brand communication, and search management. My proficiency lies in fostering smooth collaboration across cross-functional teams to optimize strategies and enhance the overall customer experience.

Managed language content for the Turkish market, facilitating alignment and collaboration between the headquarters in Munich and the local team in Istanbul. Produced compelling and culturally tailored translations, while crafting original and imaginative content for web and mobile applications, CRM systems, and marketing channels.

Developed and executed local campaigns while adapting global campaigns for the Turkish market, ensuring alignment with cultural nuances and regional preferences. Contributed significantly to project management by efficiently identifying and assigning JIRA tickets to team members, proactively maintaining client communication regarding project progress, and addressing any issues that arose. Oversaw site content within a Drupal-based CMS, with a focus on landing page creation.

Demonstrated proficiency in optimizing SEO, conducting keyword analysis, and meticulously tracking the performance of landing pages. Played a crucial role in UX copy creation and the development of comprehensive product copy for customer-facing products, including web and mobile apps, search and booking interfaces, FAQs, info pages, and customer onboarding materials. This work was consistently aligned with Flix’s brand voice and terminology. Led Quality Assurance (QA) projects for Tier 1 markets, utilizing Hotjar as a key tool to gather user insights and feedback, contributing to data-driven improvements in web and app experiences.

Collaborated closely with cross-functional teams, including Product Owners, UI/UX Specialists, Researchers, and Developers, translating complex concepts into clear and user-friendly copy.

Fostered strong relationships with teams responsible for Search Management, Booking, and UX throughout the organization.

Actively identified opportunities for process improvement and internal alignment. Set and managed account expectations, ensuring adherence to agreed workflows and facilitating swift resolutions to any issues.

Employed agile work methods to enhance teamwork and maintain a high standard of quality.

Assisted in onboarding new team members.

Evaluated market conditions and competitor actions to develop successful marketing strategies.

Localization Manager

FLiX, a global company that provides sustainable and affordable mobility solutions January 2021 - January 2023

Acted as the business owner, representing the country in global projects within Media-Saturn Holding.

Spearheaded efforts to optimize website performance, focusing on site speed and SEO ranking enhancements, and ensuring the site consistently featured accurate and enriched product detail pages.

Conducted rigorous rate and review optimization projects and meticulously tested the checkout process on a daily basis, ensuring a seamless user experience. Collaborated closely with the IT team to address and resolve any technical issues or bugs.

Innovatively created new spaces for product offers and diligently tracked and reported on the sales performance of these offers. UX & Content Senior Specialist

MediaMarkt, a multinational retail company selling consumer electronics December 2016 - January 2021

Orchestrated campaigns on the site's search engine, including the preparation of reports for search terms and subsequent actions based on the findings. Managed partnerships with third-party entities and executed effective campaigns in collaboration with external stakeholders.

Designed, implemented, and analyzed A/B test scenarios, providing comprehensive reports on the outcomes.

Undertook language key translations and conducted smoke tests during pre-app releases.

Executed user experience tests to ensure optimal website usability and customer satisfaction.

Maintained a proactive approach to stay updated on E-Commerce trends, conducted benchmarking analyses, and reported findings. Played a pivotal role in increasing the site's conversion rate through strategic initiatives.

Conducted customer feedback surveys and created action plans based on the results to enhance user satisfaction.

Managed multiple project timelines and calendars, ensuring projects remained on track and exceeded expectations.

Analyzed heat maps and click maps of the site, taking data-driven actions based on the insights obtained.

Utilized recommendation tools to drive more leads and customers toward self- service options, reducing call center inquiries.

Conducted daily analyses of customer browsing and purchase behavior, collecting data from various sources, and providing detailed insights to key stakeholders, facilitating informed decision-making.

Led efforts to optimize website performance, with a focus on enhancing site speed and improving SEO rankings.

Ensured the website consistently featured high-quality content, while also creating enriched product detail pages and facilitating their online deployment. Directed rate and review optimization projects, conducting daily testing of the checkout process to guarantee a seamless user experience. Collaborated closely with the IT team to promptly address any technical bugs or issues.

Innovatively created new spaces for showcasing product offers and maintained a diligent approach to tracking and reporting on the sales performance of these offers.

Orchestrated effective campaigns on the site's search engine and prepared detailed reports for search terms, taking strategic actions based on the insights gained.

Collaborated with third-party partners to develop and execute campaigns, leveraging external resources for success.

Designed and executed A/B test scenarios, performing comprehensive analysis and reporting on the outcomes.

Managed language key translations and conducted smoke tests during pre-app releases to ensure product quality.

Conducted user experience tests to enhance website usability and user satisfaction.

UX & Content Specialist

MediaMarkt, a multinational retail company selling consumer electronics February 2016 - December 2016

Stayed vigilant in monitoring E-Commerce trends, establishing benchmarks, and reporting on outcomes.

Played a pivotal role in increasing the site's conversion rate through strategic initiatives.

Conducted customer feedback surveys and developed action plans based on the results to enhance user satisfaction.

Successfully managed multiple project timelines and calendars, ensuring projects remained on track and exceeded expectations.

Analyzed heat maps and click maps of the site, taking data-driven actions based on the insights obtained.

Leveraged recommendation tools to drive more leads and customers toward self- service options, reducing the volume of calls to the call center. Conducted daily analyses of customer browsing and purchase behavior, collecting data from multiple sources, and providing detailed insights to key stakeholders, facilitating informed decision-making.

Monitored the performance of the onsite recommendation engine and proposed new algorithms or placement ideas.

Collaborated effectively with cross-functional teams across the organization to enhance the overall online experience.

Updated, maintained, and created website categories to enhance user navigation and overall website structure.

Executed SEO strategies during content development to amplify website visibility, boosting user engagement.

Ensured the website's content was consistently optimized to deliver the desired user journey.

Spearheaded the creation of new projects aimed at sustaining customer engagement and satisfaction.

Vigilantly monitored and analyzed marketing and industry trends to enhance marketplace performance and identify opportunities for customer satisfaction. Executed optimization efforts and conducted measurements to gauge the effectiveness of advertising and traffic-driving activities. Maintained an up-to-date understanding of IT and other systems' capabilities to facilitate effective operations.

Managed demands and coordinated campaign operations, including planning and implementing campaigns through internal channels.

Produced and managed campaign target lists, created campaign dashboards, and conducted in-depth analyses of campaign and channel performance. Led and contributed to projects related to campaign management processes, ensuring seamless execution.

Collaborated with third-party partners to manage campaigns and maximize their impact.

Worked closely with partners to generate weekly and monthly reports, facilitating data-driven decision-making.

Stayed informed about and integrated the latest advertising and marketing technologies into strategies and campaigns.

Portal and Campaign Specialist

MediaMarkt, a multinational retail company selling consumer electronics October 2013 - February 2016

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Prepared reports, presentations, and conducted analysis as needed to support decision-making processes.

Established strong professional relationships with personnel at multiple levels whilst remaining flexible to take initiative and meet tight deadlines. Composed and initiated correspondence, reports, and documentation, ensuring clarity and accuracy.

Provided translation services for documentation as required. Maintained and managed the CPO's calendar, ensuring it was up-to-date and well- organized.

Supplied relevant materials and information to brief the CPO for upcoming events and engagements.

Proactively planned and organized for potential events in advance. Offered prompt and precise secretarial and administrative support to the CPO. Coordinated internal and external meetings, as well as domestic and international travel arrangements for the CPO.

Liaised with the CPO's driver and handled invitations and their follow-ups. Collaborated with external organizations and caterers to ensure seamless event planning and execution.

Managed a small private fund for incidental expenses and assisted in preparing expense claims for the CPO, including travel arrangements. Facilitated administrative arrangements with the headquarters in Germany when the CPO visited Germany.

Acted as a crucial interface between staff and the CPO, promptly bringing urgent matters to the CPO's attention and appropriately delegating tasks. Organized welcome and farewell events for staff members. Provided backup support for the Personal Assistant to the CEO, COO, and CFO when required.

Personal Assistant to the CPO

MediaMarkt, a multinational retail company selling consumer electronics January 2012 - October 2013

Prepared instructional materials, presentations, handouts, and other necessary materials for tutoring sessions and student evaluations. Kept students informed about the classroom schedule, upcoming tests, assignments, assessment results, extracurricular activities, and other events on the premises.

Responsively addressed student queries related to various subjects. Proficiently set up and operated audiovisual equipment such as projectors, and provided assistance to instructors in explaining the content of audiovisual instructional materials when required.

Managed travel arrangements as needed.

Academic Assistant

Bahcesehir University, an international university among the top 20 universities with the largest number of students

October 2011 - December 2011

Welcomed national football teams and VIPs at the airport and provided assistance in facilitating their transportation from the airport to their respective hotels during the Euro 2008 Championship.

Volunteer

UEFA, the Union of European Football Associations

May 2008 - July 2008

Shadowed daily activities of office staff to gain understanding of scope of work. Filed physical and digital copies of important documents to maintain accurate and consistent records.

Executed administrative tasks under managerial supervision to optimise workflow. Created presentations and printed important documents to prepare for staff meetings.

Intern

ISO, Istanbul Chamber of Industry is an NGO promoting industrial development February 2007 - March 2007

Skills

Project Management

Multilingual Proficiency

Brand management

Digital Marketing

UX and UI

Stakeholder Collaboration

Data Analysis

SEO

Administrative Skills

Technical Proficiency

Leadership

Communication

Adaptability

Time Management

Responsibility

Avid learner

Commitment to excellence

Teamwork

Education History

Ph.D. Candidate - Political Science

Institution: University of Vienna

Master’s Degree in Political Science

Institution: University of Vienna

Year of Graduation: 2009

Associate’s Degree in Brand Communication

Institution: Anadolu University

Year of Graduation: 2022

Associate’s Degree in Web Design & Coding

Institution: Anadolu University

Year of Graduation: 2020

Languages

Turkish - Native

English - Fluent

German - Advanced

Italian - Beginner

Portuguese - Beginner

JIRA

Confluence

Figma

Hotjar

DataDog

Microsoft Office

G Suite

Memsource

Phrase

Yandex Metrica

Google Analytics

Tools Programming

HTML

CSS

Java

Python

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