HENRY IZAGUIRRE

773-***-**** ad4sz8@r.postjobfree.com

SKILL SET SUMMARY

Bilingual, (SPANISH-speaking, reading, writing), professional with a proven history of strong marketing skills, digital strategy, e-commerce, project management, and communication skills in various verticals

Previous work with website strategy development, Google analytics, email marketing, LinkedIn, Instagram, and Facebook marketing strategy

Expertise in organizational development, strategic planning, project management, digital strategy, public relations, budget and brand management strategies including process improvements for entire organizations

Experience in diverse corporate and non-for-profit issues including board membership and change management.

RELEVANT EXPERIENCE

SALVATION ARMY, CHICAGO, IL 2022 - 2024

Director of Strategy and Outcomes for the North & Central IL Division

Managing a $12 million budget encompassing communications, marketing, public affairs, direct mail and digital strategy covering the entire Chicago area as well as 75% of the state of Illinois.

Directing incoming fundraising efforts of over $50 million throughout the state of Illinois

Managing a team focused on digital, direct mail, volunteers, red kettles and communications

Writing and directing public relations efforts throughout the state of Illinois.

HI CONSULTING, OAKBROOK TERRACE, IL 2009 -2021

Freelance Marketing Consultant

Directed the corporate marketing strategy for Ultra Fresh Foods and Strack & Van Til grocery stores in the Chicago area and Northwest Indiana with digital and traditional marketing strategy.

Oversaw the overall digital strategy, corporate marketing communications, retail signage, newspaper circular development and corporate advertising resulting in a 12% increase in store traffic.

Consulted small businesses at the Small Business Development Center at Elgin Community College

Working with Reflejos newspaper on their marketing plan as well as digital assets.

H&R Block retail offices saw a 15% increase in customer traffic in the Chicago area based on my integrated marketing campaigns in both English as well as Spanish

Consulted State Farm agents to create marketing communication pieces including digital advertising efforts in English and Spanish increasing sales by over 17%.

ARCHDIOCESE OF CHICAGO CATHOLIC CEMETERIES, HILLSIDE, IL 2017- 2020

Marketing Manager

Managing all media, marketing and sales efforts with an annual budget approaching 1 million dollars

Directing our digital presence with Google analytics as well as our investment in CRM software.

Developed the marketing plan for the organization focusing on parish and community relations including the marketing of the first cremation garden within the Archdiocese of Chicago.

Creating Hispanic marketing strategies for the cemeteries within Cook and Lake counties including postings on Facebook, Instagram and Twitter.

GLOBALHUE ADVERTISING, LISLE, IL 2007 – 2008

Field Account Supervisor: Chrysler Motors Account

Managed traditional and digital marketing and advertising efforts on all of the Hispanic marketing and media strategy for Chrysler Motors as well as their dealerships in the Midwest.

Developed creative, event and social media deliverables for the client in English and Spanish resulting in a 15% increase in dealership traffic throughout the western suburbs for all 3 brands.

Created a unique “Carne Asada” summer promotion in conjunction with Jewel Food Stores

COMCAST, SCHAUMBURG, IL 2005 – 2007

Regional Marketing Coordinator

Managed all of the direct mail efforts for Comcast Digital Voice, High-Speed Internet and Hispanic programming in the Midwest with monthly pieces totaling over 1 million per month at times.

Developed product marketing strategies with the goal of improving market share and product awareness for Comcast High-Speed Internet and Digital Voice within the Chicago area.

Created Hispanic segmentation strategies for Comcast’s CableLatino products.

BEARINGPOINT (Formerly KPMG – CONSULTING), Chicago, IL 2000 –2004

Senior Consultant in the Technology, Communications and Media Practice

Served as the Communications Manager for the new security measures implemented at the Buffalo and Rochester, New York airports as well as in Boston and Atlanta.

Implemented cost reduction improvements during a special Transportation Security Administration audit and project overhaul focused on security service improvements at several major U.S. airports

Reorganized the structure and work flow of Rainbow Media Network(Cablevision) stations after integrating new programming & advertising traffic software resulting in a 20% cost savings

Supported a change management project for a major telecommunications company in the Midwest whereby organizational changes were administered as well as new technologies were applied.

HEWLETT-PACKARD, Boise, ID 1996 –2000

Product Manager with Future and Current Products

Created marketing and media strategies for LaserJet products for life cycle and pricing issues.

Managed Personal LaserJet marketing & sales tools for HP marketing centers around the world as well as website audits and improvements for several LaserJet products.

Developed a distribution strategy, pricing analysis, and legal negotiations for LaserJet software.

Coordinated customer interviews and focus groups analyzing LaserJet 2100 print quality.

Worked with counterparts in Latin America, Europe, and Asia on product and digital issues.

EDUCATION

UNIVERSITY OF ILLINOIS at Urbana-Champaign, IL 1996-1997

Master of Business Administration, December 1997

Concentration: Marketing

Bachelor of Arts in Liberal Arts and Sciences, May 199*-****-****

INTERNSHIPS

HEWLETT-PACKARD, Boise, ID Summer of 1997

LEO BURNETT USA, Chicago, IL Summer of 1996

AWARDS & ACTIVITIES

Former Mayor Daley’s Advisory Council on Latino Affairs

Board of Directors- Heartland Alliance

Named one of the Next Generation of Minority Business Leaders – Minority MBA Magazine (2000)

Director of HP-Boise's Speakers in the Classroom Program, recognized by President Bill Clinton

One of five Hispanic MBAs nationwide selected by NSHMBA to represent the U.S. in Spain

Selected as co-chairman of WGN-TV's Diversity Steering Committee

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