Matthew Hirsch

949-***-**** • ad4sfm@r.postjobfree.com • Huntington Beach, Ca. 92647

Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.

Summary

Skills • Complex Problem-Solving

• Customer Relationship Management (CRM)

• Multitasking

• Verbal and written communication

• Product Management

• Business Planning

• Staff Training and Development

• Data Validation

• Process Improvement

• Report Writing

• Business Needs Analysis

• Technical Analysis

• Database Maintenance

• Data Analysis

• Reporting Tools

• Data quality

• Mapping abilities

• Map creation

• GIS software expertise

• Troubleshooting skills

• Product Development

• Training delivery

• Course material preparation

• Customer Service

• Complaint resolution

• Call Management

• Customer Relations

• Technical Support

• Problem-solving abilities

07/2023 - Current

Independent Contractor, Money Mailer

01/2021 - 02/2024

Data Analytics and Marketing Analytics Manager, Local Marketing Solutions Group, Inc., Rolling Meadows, IL

Experience

Created demographic analysis of franchise and corporate territories for marketing material using MapInfo Professional and Microsoft Office.

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• Optimized franchise and corporate sales territories.

• Created marketing materials including maps and reports for use by sales teams.

• Created and updated automation processes to improve data, map and report creation.

• Created new mailing territories to facilitate cost savings. Supported Zoho One Customer Relationship Management (CRM) software as the system administrator.

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Acted as the primary technical support contact for any issues or concerns within the Zoho One system.

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Aided in On-boarding new staff via instruction in the use of Zoho One as per the new employee's needs and access to the system.

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Sourced and processed customer data for use by multiple sales teams using Microsoft Office, Microsoft PowerBI, and Google Suite.

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• Worked with Sales Management to shape sales programs and marketing materials.

• Built dynamic reports that provide actionable insights into business operations and customer

(Position ended due to downsizing.)

03/2015 - 03/2020

GPS Quality Control and Research & Development, Power Direct Marketing, Mission Viejo, CA

(Position ended due to Covid-19 closure)

10/2013 - 03/2015

Database Administrator, Power Direct Energy, Newport Beach, CA

(Position ended due to division transfer)

10/2012 - 10/2013

Data Analyst, Power Direct Marketing, Newport Beach, CA

(Position ended due to division transfer)

08/2011 - 03/2012

Marketing Analyst, Money Mailer, Garden Grove, CA

(Position was temporary)

behaviors.

Documented procedures for reproducing analytical results, ensuring consistent delivery of accurate insights.

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Evaluated new technologies that could be used to enhance the organization's analytics capabilities.

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• Produced segmented customer lists for use in marketing materials. Created and monitored mass email marketing campaigns using Zoho Campaigns and Twilio Sendgrid.

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Analyzed customer data to create client profiles and track marketing success rates using MapInfo Professional and Microsoft Office.

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• Optimized sales territories and created general marketing materials.

• Provided delivery quality control oversight of deliveries via GPS tracking.

• Created maps used by delivery teams using MapInfo Professional.

• Aided sales teams by creating maps and demographics reports.

• Maintained hardware and software used during marketing material delivery. Researched opportunities for expanded business models including hardware and software requirements, potential clients, and competition.

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Maintained and updated customer database files for use with call center and direct delivery of promotional products using MapInfo Professional and Microsoft Office.

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• Detected and resolved data quality issues and discrepancies for integrity and quality control.

• Performed quality assurance processes to support data warehouse improvements. Consulted with internal departments to identify customer needs to include in project objectives.

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Created demographics reports based client locations and target audience for focused delivery of client marketing materials using MapInfo Professional and Microsoft Office.

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• Provided delivery quality control oversight of deliveries via GPS tracking.

• Created maps used by delivery teams.

Created demographic analysis of franchise and corporate territories for marketing material using MapInfo Professional and Microsoft Office.

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• Optimized franchise and corporate territories.

• Created marketing materials including maps and reports for use by sales teams. 06/2009 - 08/2011

Map and Marketing Specialist, Pacific Retail Partners, Long Beach, CA

(Position ended due to company closure)

03/2000 - 12/2008

Software Instructor, Pitney Bowes (Formerly MapInfo Corporation), Newport Beach, CA

(Position ended due to downsizing.)

01/1998 - 01/2000

Software Instructor, IRIS, LLC., Anaheim Hills, CA

(Position ended due to opportunity with Pitney Bowes.) 06/1993 - 06/1997

On Air Personality, Astor Broadcasting Group (KIK-FM), Orange, CA Created demographics reports based on client locations and needs using MapInfo Professional and Microsoft Office.

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• Created marketing maps for represented commercial properties. Created marketing ads and materials for use by the brokers to aid in renting represented commercial properties using Adobe Illustrator.

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• Acted as the primary technical support contact for all the systems within the office. Worked with clients via telephone and email to resolve problems encountered while using the MapInfo Professional software, which included working with the client's operating system and networks.

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• Acted as an on-site consultant to assess client needs. Installed and configured MapInfo AnySite, and MapInfo Professional software as well as supported additional software the client purchased or used in conjunction with the MapInfo products.

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• Maintained contact with clients after installation to ensure satisfaction with the products.

• Assisted clients with customization of MapInfo AnySite software. Produced custom software packages which included gathering all custom data, creating installation CDs, and testing each package before shipment.

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• Created custom data and software updates per client needs.

• On boarded new employees on company products and procedures. Conducted standard lecture style classes, hands-on style training, remote instruction, and software demonstrations.

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• Taught custom “On-site” classes designed for the client's specific needs.

• Worked with sales staff to promote additional classes, products, and other potential leads. Wrote user's guides, training manuals, on-line help guides, and white papers for the company's products.

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Conducted lecture style classes and hands-on style training of Lightning and Lightning 360, residential real estate software for use with local Multiple Listing Service systems.

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• Contributed to website design and implementation.

• Acted as advanced level Technical Support including general computer issues. Acted as an on-site consultant for more advanced support needs and customized training requirements.

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Developed engaging content for on-air radio shows, ensuring that it was tailored to the target audience.

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Created audio segments including sound effects, music beds, and jingles to enhance programming.

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• Performed voiceover work for commercials or other promotional materials.

(Position ended due to format change and complete staff layoff.)

• Planned shows by selecting music and topics and writing content.

• Edited recorded events and interviews into radio appropriate content.

• Answered phone calls from listeners to request songs or talk about current topics.

• Created pre-produced audio programs and selected audio cuts.

• Announced station breaks, commercials and public service information

• Represented station at promotional appearances to drive sales for advertising partners. 06/1997

Associate Of Arts, Radio And Television

Saddleback College, Mission Viejo, CA

06/1991

High School Diploma

Dana Hills High School, Dana Point, CA

Education And

Training

Websites,

Portfolios, Profiles

• https://www.linkedin.com/in/matthew-hirsch-07087511/

• https://www.salesforce.com/trailblazer/rr5fsqx1t1w5nel1mk Activities And

Honors

• Active member of the local Elk's Lodge

Certifications • Mapinfo Instructor Certification awarded in 2000.

• CPR Certification - Current

Currently working towards Saleforce Administrator Certification. (Link to progress in websites section.)

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References References available upon request.

Contact this candidate