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Social Media Business Analyst

Location:
Haslet, TX
Posted:
April 04, 2024

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Resume:

Business Analyst

Business Process Modeling ~ Product Analysis ~ Requirement Gathering and Definition ~ Strategic Planning and Implementation

Cross-functional Collaboration ~ Data Mining ~ Recordkeeping and Documentation ~ Organizational Leadership

QUALIFICATIONS PROFILE

Detail-oriented, results-driven, and versatile professional, with broad-based experience in business analysis, program development, and project management across the information technology field. Armed with comprehensive knowledge and background on software development life cycle (SDLC) through Agile and Waterfall methodologies. Efficient at creating test plans, test suite, and test cases as well as performing smoke testing, functional, regression, usability, and feature testing, and user acceptance testing (UAT). Expert at developing and implementing web-based applications for e-Commerce industry to attain successful achievement of strategic business objectives. Equipped with exceptional communication and interpersonal skills in cultivating long-term working relationship with professionals at all levels. Multilingual English, Tamil, and Telugu.

PROFESSIONAL EXPERIENCE

Leap360 Southlake, TX, USA

Software Engineer, CRM, Ecommerce and POS System 2020 - Current

Technologies Used: Node.js, React, Google Workspace, Firebase, Firestore, Bigquery, Spanner, various APIs (payment gateways, SendGrid, Twilio, Verifone, social media platforms)

Payment Gateway Integration: Engineered seamless integration with multiple payment APIs, enhancing transaction capabilities across platforms. Played a pivotal role in incorporating Verifone API, enabling secure payment transactions via Verifone devices within the POS system.

Marketing and Communication Modules: Successfully integrated marketing and communication tools by embedding SendGrid and Twilio APIs into the CRM system, significantly boosting customer engagement and outreach efficiency.

Social Media Integration: Led the integration of social media modules by harnessing APIs from major platforms such as Facebook, Instagram, Twitter, and LinkedIn, facilitating robust social media interactions and marketing strategies.

Product Management Design: Conceptualized and implemented a dynamic Product Management module, enabling streamlined management of product lifecycles, features, and specifications, contributing to improved product portfolio management.

Inventory Module Development: Spearheaded the development of an advanced Inventory module, facilitating real-time tracking, management, and optimization of stock levels, significantly reducing overstock and stockouts.

Tax Management System: Designed and integrated a robust Tax Management system, ensuring compliance with regional tax regulations and simplifying tax calculations for diverse product categories.

Promotions and Discounts Engine: Developed a flexible Promotions and Discounts engine, allowing for the creation and management of varied promotional strategies and discount schemes, driving sales and customer engagement.

Slash Support Private Limited Addison, TX, USA

System Analyst, Marykay, Project One – Salesforce Community 2019–2020

úFulfill key tasks such as evaluating requirements; transforming business requirements into functional requirements; developing wireframes; and validating data by running queries through MongoDB and Elastic Search

úExpertly construct user stories and workflows of the feature in support of the Salesforce implementation

úWork closely with scrum master and product owner supporting backlog creation and sprint planning

úCarry out data analysis, transformation, and loading utilizing Data Loader during execution of functional testing

úCreate and translate use cases and test scripts for usage in automated regression testing, which involves working on customizing the pages with the required lightning component through Community Builder

úHandle metadata configuration on Salesforce application and test the application in accordance with implemented field-level, record-level, and sharing settings

úPartner with Quality Assurance Team in test case execution through qTest and TOSCA

úLead and deliver testing support of production rollouts through Go-Live

úReceived various awards throughout tenure including:

Custom Delight Award in 2016 to 2017;

Start of the Year Award in 2014 to 2015; and

Highflyer Award in 2014

Business Analyst, Marykay, Product Information Management 2015–2019

úCompiled and received sign-off on business requirements directly from the client

úKeenly assessed requirements; modified business requirements into functional requirements; and formulated wireframes

úEmployed interpersonal skills in interacting with the following teams and professionals:

oScrum master and product owner to support in backlog creation, iteration, and relation planning;

oMarket users to determine and define market requirements; and

oSenior management and business and release management to understand product vision as well as prioritize and devise software release planning

úProficiently utilized TFS to track issues and oversee product and sprint backlogs

úDisplayed industry expertise in performing data analysis and ETL operation to transform data from existing system into proposed system

úHeld responsibility in managing test data and setting up client-specific test environment to recreate failures and execute automation script for build verification

úFacilitated end-to-end defect prevention activities, while leading agile scrum and defect triage meetings

úCommunicated with QA Team and relayed project status to client stakeholders

úMade used of POSTMAN application in conducting application programming interface (API) testing

Business Analyst, Marykay, Online Agreement 2014–2015

úFunctioned as delivery manager in carrying out features as committed

úInterfaced with clients to obtain requirements and accomplish signoff process for business requirements

úDemonstrated expertise in the execution of following efforts:

oDevelopment of business requirement document (BRD) and system requirement specification (SRS) document;

oUtilization of Microsoft Team Foundation server in establishing requirements and mapping based on required iterations; and

oExecution of internal acceptance testing (IAT) and isolation of bugs in the TFS

úTook charge of developing the following initiatives:

oUAT test cases and mapping to the requirements in the TFS;

oTraceability matrix between business requirements and system processes; and

oDetailed process flow maps that aid in analyzing, discussing, and improvising the system process

úRendered application support to the Business Team during change and transition of management processes

Eighteen Hundred BPO PVT LTD Chennai, India

Business Analyst, Purchase Order, Invoice, TimeSheet Web App 2012–2014

úCollected and acquired sign-off of business requirements directly from the client

úFormed a tractability matrix between business requirements and system processes as well as detailed process flow maps to examine, discuss, and improvise the system process

úDevised throw-away prototype and fail-proof software development process through Visio 2010, which enabled client to quickly visualize the product

úStructured detailed design and mapping specification for translation between legacy and EDI formats

úPlayed a key vital role in creating and monitoring of version control log to maintain process changes across versions

úSpearheaded meetings along with developers to deliver clear-cut view of the system in need for development

úProduced data flow diagrams for the system to understand, evaluate, and improvise systems

úAssumed accountability in generating implementation and change management analysis document along with user guide documents as well as a detailed SRS document

Earlier Positions Held:

HOV Services Chennai, India

IT Technologist

Info Services Chennai, India

Technical Support Engineer

EDUCATION

Master of Science in Computer Science University of Hertfordshire, Hatfield, UK

Bachelor of Engineering in Electrical Electronics Engineering Anna University, Chennai, India

PROFESSIONAL DEVELOPMENT

Certification:

Solaris 10 Part 1 Certification Solaris

Salesforce Administrator Edureka

TOSCAAutomation Specialist 1 Tricentis

TOSCAAutomation Specialist 2 Tricentis

Training:

77-420 Excel 2013 Microsoft

UX Design Tools: Balsamiq Mockups LinkedIn Learning

Business Analysis Course Anisan Technologies Ltd

Introduction to R, Tidyverse, R Studio IDE, Dates, and Times in R Courses Data Camp

Programming Foundations: Software Testing/QA Course LinkedIn Learning

Scrum: The Basics Course LinkedIn Learning

TECHNICAL ACUMEN

Microsoft Office Suite:

Word, Excel with Macro, and PowerPoint

Databases:

Microsoft SQL, Mongo DB, and Elasticsearch

Programming Languages:

SQL, HTML, Java, and C#

Enterprise Resource Planning Tools:

Oracle PIM, Enterprise Enterworks PIM, and Salesforce Admin

Application Lifecycle Management Tools:

Team Foundation Server and JIRA

Testing Tools:

HP Quality Center, MTM, and Postman

Web Applications:

Purchase Order System, Invoice management, and Timesheet

UX Design:

Visio, UML, Balsamiq, and Axure

Analytics:

R and Power BI

VISA STATUS

I am currently in H1B visa status and willing to do H1B Transfer.



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