Project Manager Social Media
Resume:
MORGAN WEINHEIMER CONTACT
**********@*****.***
Cincinnati, Ohio
https://www.linkedin.com/in/morgan-
weinheimer/
EDUCATION
BBA University MARKETING of Cincinnati 2016
Marketing, Lindner College of Business
SKILLS
Loyalty Program Management
Customer Engagement Strategies
Data Analytics & Insights
Asset Presentation
Social Media
Creative Problem Solving
Leadership + Teamwork
Effective Communication
Cross-Functional Collaboration
ACHIEVEMENTS
Redesigned the Mid-Year & Year in Review
Snapshot Emails, introducing a new level
of personalization. Resulted in over 2M in sales.
Achieved a remarkable 10% increase in
Click-Through Rate (CTR).
TECHNICAL SKILLS
Tableau, Adobe XD, Adobe Acrobat, Aprimo,
SharePoint, Microsoft 365, Perceptive
Results-driven marketing professional with a strong background in Loyalty/Credit Marketing and a proven track record of driving customer engagement and satisfaction.
WORK EXPERIENCE
MACY’S (Engagement) LOYALTY July & 2022 CREDIT – Present MARKETING – MARKETING MANAGER Managed lifecycle marketing initiatives, developing strategies and collaborating cross-functionally for alignment. Led from inception to deployment, briefing teams, refining content, and analyzing post-deployment data for enhanced campaign effectiveness.
• Program Strategy Leadership:
• Drove overall program strategy aligning with Macy’s business priorities, contributing to successful insights and improvements.
• Innovation and Enhancement:
• Redesigned and redeveloped Macy’s Monthly, Mid-Year & Year in Review Snapshots to drive member engagement and retention, resulted in over 2M in sales and 10% increase in CTR.
• Conducted A/B testing to optimize campaign effectiveness.
• Email Marketing Leadership:
• Led strategic ad-hoc and triggered email campaigns, contributing to enhanced engagement.
• Briefed marketing initiatives ensuring clear communication and alignment with overall program strategy.
• Monitored campaign performance, analyzed key metrics, and provided actionable insights and recommendations for optimization.
• Targeted Offers Implementation:
• Developed and executed targeted offers to enhance engagement and drive sales, yielding over $1.6M in upsell per offer.
• Cross-Functional Collaboration:
• Served as a key working liaison with internal stakeholders, cross-functional teams, and vendors, ensuring seamless alignment on priorities.
• Administrative Manager:
• Directed day-to-day operations, overseeing and guiding the activities of individual administrators for effective execution.
• Formulated and executed strategies to foster professional development and collaboration, cultivating a productive work environment. MACY’S November LOYALTY 2019 – July & CREDIT 2022 MARKETING – PROJECT ADMINISTRATOR
• Focus on Credit Acquisitions:
• Executed strategies to generate new credit acquisitions and effectively communicated loyalty upgrades and downgrades for both digital and direct mail projects.
MORGAN
WEINHEIMER CONTACT
**********@*****.***
Cincinnati, Ohio
https://www.linkedin.com/in/morgan-
weinheimer/
• Asset Presentation:
• Effectively presented assets to internal and external teams, ensuring clear communication, and understanding.
• Creative Management:
• Routed creative materials, audited, and proofread concepts, samples, and bluelines, ensuring adherence to production and delivery times.
• Managed day-to-day functions and processes for the creative online proofing systems.
• Financial Operations:
• Processed purchase orders (Pos) and invoices, ensuring accurate financial management, and completed PO closeouts.
• Campaign Performance Summary:
• Summarized the performance of marketing programs at the conclusion of campaigns, providing valuable insights for future initiatives. MACY’S/BLOOMINGDALE’S SPECIALTY (Beauty) September 2018 – November 2019
• Product Remarketing:
• Successfully remarketed and advertised all products on Macy’s and Bloomingdale’s contributing to increased sales.
• Client Customization:
• Customized treatment options for clients based on their personal needs and concerns, ensuring a personalized experience.
• Brand Expertise:
• Extensively trained in all cosmetic, skincare, and fragrance brands, demonstrating comprehensive product knowledge.
• Client Relationship Management:
• Created lasting client relationships by following up with clients via phone or email, fostering customer loyalty.
LALA LASH SALON October 2016 – August 2018
• Social Media Development:
• Developed and ran all social media applications, gaining +6K followers on Instagram and expanding salon’s online presence.
• Promotional Campaigns:
• Planned and executed all promotional activities, enhancing brand visibility and attracting a wider audience.
• Collaborative Marketing:
• Collaborated with other vendors and set up events to market both businesses, fostering partnerships and expanding reach.
• Documentation and Contracts:
• Developed an employee handbook, write-up paper, and a salon contract, ensuring clear guidelines for employees and contractors.
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